Nine Announces Data Partnership With Equifax

Nine Announces Data Partnership With Equifax
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Nine has announced a new strategic partnership with Equifax as the publisher looks to further extend its offering to better serve finance and insurance clients.

Equifax, formerly Veda, is a global information solutions company with a strong presence in Australia and New Zealand and a history of serving 15 major industry sectors including finance, insurance, telecommunications and utility sectors with data and insights.

The commercial arrangement will allow Nine to leverage Equifax’s insights and consumer segments across the Nine Digital network.

Alex Parsons (pictured above), chief digital and marketing officer at Nine, said: “This new deal with Equifax represents another important partnership helping Nine to build the power of its data offering.

“We believe that this new deal will be particularly attractive to marketers and agencies working in the finance and insurance space, who will be keen to leverage the power of Equifax’s rich insights.

“At Nine, we have a data platform-agnostic approach and have been very focused on having a number of successful partnerships with key data players who we believe can give our clients maximum value.”

Luis Fleita, head of digital and partnerships at Equifax, said: “Marketers are facing growing challenges regarding the speed and depth of relevant insights when trying to reach their target audience online. This partnership enables them to use relevant data and insights to create new customer segments.”

Nine has launched a series of key data partnerships in recent months with the likes of Data Republic and Red Planet.

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