Nike has unveiled a super cool activation in the Philippines that allows runners to race against avatar versions of themselves. The activation was all part of promotion for a new line of Nike running shoes known as LunarEpic.
Part running track and part nightclub, the track allows the user to race against an LED version of themselves over a 200-metre long track, shaped like the sole of a Nike, that takes up a good part of a Manilla city block.
The track was conceptualised and created by BBH Singapore. Check it out below:
The mechanics work in the following way: after setting an initial lap time, a sensor is attached to each runner’s shoe; their competitor avatar runs alongside them on the LED screens, appearing larger the faster and longer they run, encouraging runners to keep pace with their digital alter-egos.