Nike Unveils Super Cool LED Running Track That Lets You Race Your Own Avatar

Nike Unveils Super Cool LED Running Track That Lets You Race Your Own Avatar

Nike has unveiled a super cool activation in the Philippines that allows runners to race against avatar versions of themselves. The activation was all part of promotion for a new line of Nike running shoes known as LunarEpic.

Part running track and part nightclub, the track allows the user to race against an LED version of themselves over a 200-metre long track, shaped like the sole of a Nike, that takes up a good part of a Manilla city block.

The track was conceptualised and created by BBH Singapore. Check it out below:

The mechanics work in the following way: after setting an initial lap time, a sensor is attached to each runner’s shoe; their competitor avatar runs alongside them on the LED screens, appearing larger the faster and longer they run, encouraging runners to keep pace with their digital alter-egos.




Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]