News Corp has debuted its new full-service digital content marketing agency as part of the publisher’s Come Together News Futures event, held in Melbourne.
Announced by News Corp executive director of content marketing Simon Smith, SUDDEN.ly will operate as a dedicated digital newsroom for brands, provide customers with insights, art, and creativity to drive results on client-owned media channels.
SUDDEN.ly promises to create and deliver of-the-moment engaging and shareable content for brands utilising News Corp’s data technology.
Smith, who will lead the agency, said, “The launch of SUDDEN.ly heralds a new era – united under a new, national trade position where we’re combining content intelligence with storytelling expertise.”
“We know that for many marketers, building and retaining audiences takes time, money and resources so we are set up to do the heavy lifting and tell those stories on behalf of our clients.”
Creative Andrew Sidwell will work alongside Smith as head of strategy.
SUDDEN.ly is just one of a series of new innovations from News Corp’s businesses and brands unveiled at the Come Together News Futures event.
Speaking at the event, News Corp chief operating officer of publishing Damian Eales said, “We are Australia’s trusted storytellers and our ability to leverage that capability for our clients is what distinguishes us from other media companies.”
“Our future digital network is unrivalled in terms of the richness of our targeting capability and the leadership position we have across the content verticals that matter to advertisers.
“At Come Together this year, our partners will see, more than ever, the company we are becoming. Much more than media, and serving more marketing needs than ever before.”
To coincide with the launch of SUDDEN.ly, Content IQ, powered by News Connect has been created to help give brands the edge when it comes to content insights and content performance measurement of their own channels.
SUDDEN.ly will be represented in Sydney, Melbourne, Brisbane and Adelaide.