News Corp, SBS & Village Cinemas Jump On Board The Amazon Train

News Corp, SBS & Village Cinemas Jump On Board The Amazon Train
SHARE
THIS



Amazon has taken a big step further in its arrival on Aussie shores, announcing the launch date of its highly anticipated voice recognition devices, and three media companies have already taken advantage.

The tech and retail juggernaut will be accepting pre-orders for its Echo, Echo Dot and Echo Plus smart speakers from Thursday, with the first shipment expected at to arrive at the start of February.

JB Hi-Fi, Telstra, Officeworks and Myer will also be stocking Amazon’s latest gadget.

To coincide with the announcement, SBS has partnered with Amazon to deliver a new flash briefing ‘skill’ for Alexa-enabled devices.

From 1 February, Amazon’s voice service, Alexa, will deliver SBS News audio bulletins to users on request. Users simply select SBS as their default Alexa flash briefing and then ask, “Alexa, what’s the news?” to hear the latest SBS News updates.

Meanwhile, News Corp Australia has announced the launch of a taste.com.au custom recipe skill for the Amazon Alexa service that makes hands-free cooking with voice a reality for Aussies.

After the taste.com.au skill is enabled on an Alexa device, customers can say “Alexa, open Taste” and they will be able to hear the Recipe of the Day or search 50,000 recipes by type, ingredient, theme or event. The results are sorted by top-rated recipes.

Finally Village Cinemas has developed an Alexa skill with local voice experience agency Versa to allow users to ask Amazon’s voice assistant questions, resulting in informative replies via voice with additional supporting communication being sent directly to a user’s smart phone.

The Village Cinemas Alexa skill is capable of providing detailed answers and supporting information to a range of questions as specific as, “Alexa, ask Village Cinemas when is Star Wars on tonight?”; “What kid’s movies are showing at Southland?” and “When is Black Panther coming out?” to further enhance the customer journey at Village Cinemas.

Versa has also developed Alexa skills for Flight Centre And Domino’s Pizza.

Latest News

Aussie Pooch Mobile Embracing Localised Approach To Its Online Presence
  • Advertising
  • Marketing

Aussie Pooch Mobile Embracing Localised Approach To Its Online Presence

Aussie Pooch Mobile recently took out the number one spot in the Marketing category of this year’s Topfranchise Awards organised by 10 Thousand Feet Research and online marketplace SEEK Business. B&T sat down with Aussie Pooch Mobile’s marketing manager, Tracy Sullivan, to chat about the strategy behind their success. Why have you focused on online […]

B&T’s Research Agency Of The Year, Nature, Unveils Sydney Move
  • Marketing
  • Media

B&T’s Research Agency Of The Year, Nature, Unveils Sydney Move

Independent research consultancy, Nature, has announced an interstate expansion with the establishment of a Sydney office in the New Year. The announcement comes off the back of the business being recognised as Research Agency of the Year at the B&T Awards in November. According to Nature’s founder and managing director, Chris Crook, the move is a natural […]

by B&T Magazine

B&T Magazine
Paper Moose & Skillsroad Tackle Youth Unemployment
  • Campaigns
  • Technology

Paper Moose & Skillsroad Tackle Youth Unemployment

The NSW Business Chamber’s Skillsroad initiative has teamed up with independent makers agency Paper Moose to create an immersive, multi-touchpoint virtual reality experience. The initiative is an  effort to raise young Australians’ awareness of apprenticeships and traineeships for various careers. The digital experience, funded by the NSW Government Department of Industry, brings viewers into the […]

QMS NZ Finalises MediaWorks Merger
  • Media

QMS NZ Finalises MediaWorks Merger

QMS Media Limited has finalised terms for the merger of its New Zealand out-of-home, digital media and production business (QMS NZ) with MediaWorks, New Zealand’s leading independent radio, TV and digital business. The merger on completion will establish the newly combined QMS and MediaWorks as the largest multi-media advertising group in the country. In late […]

Headspace Australia Launches Instagram Campaign For Year 12 Students
  • Media

Headspace Australia Launches Instagram Campaign For Year 12 Students

Australian celebrities and creators are sharing their support for Year 12 students this week, in a new initiative from Instagram and headspace Australia. Launched today ahead of end-of-school exam results, #GramFam Australia features messages from ARIA winner Amy Shark, TV presenters including Lisa Wilkinson and Sandra Sully, comedian Peter Helliar, Home & Away star Olivia […]

oOh!media & Adshel Combined Business Reaches 90% Of Aussie Audiences
  • Media

oOh!media & Adshel Combined Business Reaches 90% Of Aussie Audiences

oOh!media’s audience reach has extended to well above 90 per cent of the Australian population with the integration of Adshel’s assets into the business, according to analysis of audience data. The audience reach data was announced as oOh! rebrands the Adshel assets to Commute by oOh!. Audience data from MOVE shows oOh!’s reach is unmatched […]

iHeartRadio & Surf Life Saving NSW Revive ‘Surf Life Sounds’ For Summer
  • Media

iHeartRadio & Surf Life Saving NSW Revive ‘Surf Life Sounds’ For Summer

The Australian Radio Network’s iHeartRadio Australia has teamed up with Surf Life Saving NSW (SLS NSW) for another year of ‘Surf Life Sounds’. The digital radio station features a mix of this summer’s hits, providing the official soundtrack to a safe summer at the beach while celebrating Australian beach culture. The Surf Life Sounds name […]

Sky News Bolsters Editorial Team With Two New Hires
  • Media

Sky News Bolsters Editorial Team With Two New Hires

Sky News today announced further expansion and investment in its editorial leadership team with the appointment of two new roles across its newsroom operations. Experienced television news director, Chris Willis has been appointed to the newly created leadership position of executive editor of news and talk. In this senior editorial role, Willis will have overall responsibility […]