News Corp Australia has announced the promotion of Ebonie Newman to the role of chief revenue officer for its social media intelligence, content and news agency, Storyful.
Newman, who is currently Storyful’s director of sales for the Asia-Pacific region, will relocate to New York to take up the global role in November.
She will oversee sales and marketing efforts for the business, and will look at new commercial opportunities for revenue growth across all regions.
Newman has led Storyful’s commercial operations for the Asia-Pacific region since January 2015. She joined the agency from News Corp’s network sales division, where she was group sales director.
A skilled media professional, Newman began her career with News Corp 10 years ago, holding a number of senior roles in national sales in that time.
News Corp Australia’s chief digital officer, Nicole Sheffield, said: “Ebonie has done an outstanding job leading Storyful’s commercial business across the Asia-Pacific region for three years.
“Her promotion is a testament to her talent and the excellent work she has done here in Australia. I couldn’t be more delighted that she will now share her experience globally, and we wish her all the best in her new role.”
Commenting on her appointment, Newman said: “It’s been a pleasure to have worked with the Storyful team in Australia and I’m looking forward to this new opportunity to help grow Storyful on a global scale.
“The unique technological capabilities and talent we have within the business allows Storyful to do incredible work with media partners, marketers and agencies. The business has a bright future as we continue to grow and evolve our offering.
“I could not be more proud and excited to help guide the team on this journey.”
Storyful was acquired by News Corp in December 2013 and operates as a standalone operation that complements News Corp’s video offerings, as well as servicing external partners in the media, advertising and PR industry.