News Corp Officially Launches Ad Network For Luxury Brands

News Corp Officially Launches Ad Network For Luxury Brands
SHARE
THIS



News Corp Australasia executive chairman Michael Miller officially launched the News Prestige Network tonight at the Art Gallery of NSW in Sydney, redefining the company’s proposition to prestige and luxury brands.

The new network has been designed make it easier for prestige brands to strike connections with customers at scale by combining the audience power of its prestige media brands – which include The Australian, Wish, Mansion, Vogue Australia, Vogue Living, GQ Australia, delicious. and Buro 24/7 – across digital, print, social and experiential to deliver a suite of marketing products through which to access them.

Initiatives of the News Prestige Network include:

  • Prestige Digital Network – combining the digital audiences of News Corp’s prestige portfolio with innovation in storytelling and unrivalled connections to deliver prestige audiences at scale.
  • News Connect Prestige – utilising the audience targeting capabilities of News Corp’s News Connect, which overlays consumption data of news readers, with Quantium data covering eight million shoppers to identify digital audiences to improve marketing effectiveness and deliver high-impact digital campaigns with accuracy.
  • Prestige creative ad formats – utilising the skill of News Corp’s Ad Lab team to deliver innovative creative formats across mobile and desktop.
  • Prestige content marketing and native solutions – offering clients content marketing strategy and solutions, plus the extension of News Corp’s native product, Native in Colour, to deliver native campaigns at scale across the prestige brands.
  • Prestige social and influencer marketing platform – delivering social campaigns to the 7.6 million social footprint across News Prestige Network brands, as well as access to an exclusive publisher partnership with influencer marketing platform Scrunch.
  • Prestige experiential – Allows clients to tap into the reach of the existing prestige event calendar such as Vogue Fashion’s Night Out, or full-service event creation for brands, with event management, talent and influencer engagement, content production and amplification.
  • Prestige network solutions – four high-value packages designed for brands/clients showcasing the network’s new suite of tools (Discover – offering research, data and audience at scale; Involve – delivering engagement through brand content in safe environments; Act – offering experiential activations and access to brands and talent; and Share – offering socially-led solutions and engagement with influencers).
  • Prestige insights and thought leadership: providing leading research and insights into the prestige and luxury consumer market.

The News Prestige Network will be led by News Corp Australia’s prestige and lifestyle director, Nick Smith.

Smith said the development of the network was driven by research and insights into the luxury consumer from around the globe.

“It will be the first port of call for prestige brands looking to make true connections with discerning consumers to drive consideration, purchase and loyalty,” he said.

Miller said the network delivers a powerful proposition for prestige and luxury brands in Australia.

“Our unique proposition is engaging with affluent consumers at scale in prestige environments with credible, trusted global and local brands,” he said.

“We understand this audience and connect with them using News Corp’s unique customer intelligence and data to produce the best content and experiences for our luxury customer.

“Our Prestige Network means we now have the data, the brands, the audience and the team lined up together to deliver for our clients.”

Michael Miller at the News Prestige Network launch

Michael Miller at the launch of the News Prestige Network

News Corp Australia chief digital officer Nicole Sheffield said: “We know that prestige advertisers need to be in digital as that is where consumers are. However, they require safe environments to ensure their brands are properly managed digitally along with their need to buy engaged audiences.

“A major part of the News Prestige Network is the creation of the Prestige Digital Network that combines the digital audiences of our prestige portfolio to further leverage their influence in market and deliver brands the right audience in premium environments at scale.”

The Australian CEO Nicholas Gray said: “Whatever the demographic or prestige consumer category, News Prestige Network will give marketers the right solution to connect with them.

“Be it in the palm of the their hands with the most sophisticated targeting capabilities of our mobile and digital solutions, through real world or virtual experiential activations, or at their doorstep through our incredible community media network that reaches the most affluent consumers at home.”

The News Prestige Network officially launched with the release of a whitepaper, The Prestige Promise – Redesigning Consumer Luxury in 2017, available exclusively to clients of the network covering the characteristics of prestige and luxury consumers, an economic overview of the global and Australian luxury industry, and the key consumer trends driving it.

Please login with linkedin to comment

Latest News

Lisa Wilkinson Spectacularly Jumps Ship To Rival Ten For Rumoured $2 Million A Year
  • Media

Lisa Wilkinson Spectacularly Jumps Ship To Rival Ten For Rumoured $2 Million A Year

Today host and (now former) face of Channel Nine, Lisa Wilkinson, has spectacularly quit the network to join rival Ten on a salary reported to being over $2 million a year. In what can only be described as a PR disaster for Nine and a serious coup for the embattled Ten Network, the 57-year-old Wilkinson […]

by B&T Magazine

B&T Magazine
Ogilvy Brisbane Bolsters Creative Department With Two Senior Hires
  • Marketing

Ogilvy Brisbane Bolsters Creative Department With Two Senior Hires

Ogilvy Brisbane has expanded its creative department with the appointment of Andy Geppert as head of art and Richard Taylor as creative director, effective immediately. Having previously held the roles of founding partner at Cummins&Partners, ECD at McCann, senior art director at Publicis and head of art at Clemenger Brisbane, Geppert (pictured above, third from […]

“Don’t Wait” Says Strong Girl Power Campaign From The Wall Street Journal
  • Campaigns

“Don’t Wait” Says Strong Girl Power Campaign From The Wall Street Journal

A new campaign by The Wall Street Journal argues good things come to those who don’t wait. The TVC for the American newspaper shows an impetuous young girl who’s in a hurry to get things done and is clearly aimed at trying to convert career-orientated Millennials into newspaper readers. Set to Frankie Valli’s You’re Ready Now […]

by B&T Magazine

B&T Magazine
Image lead story OOH Giant oOh!media Helps New Qantas Campaign Take Flight
  • Advertising
  • Campaigns
  • Media

OOH Giant oOh!media Helps New Qantas Campaign Take Flight

oOh!media’s expansion into content has delivered new revenue streams in excess of expectations, with the out-of-home (OOH) behemoth announcing a new integrated campaign with Qantas. The ‘Qantas Frequent Flyer 30 million Qantas Points Giveaway’ campaign draws on the native content expertise of Junkee Media (which oOh! acquired in 2016), oOh!’s unparalleled digital sign network and the […]

**FILE*** A Thursday, Oct. 21, 2010 file photo the Sydney Head Office of Network Ten in Pyrmont, Sydney. Network Ten's Wake Up program and its early, morning and late news will be axed from Friday. (AAP Image/Lee Besford) NO ARCHIVING
  • Media

Ten Confirms Lisa Wilkinson’s Recruitment In Media Statement

Network Ten has confirmed that it has pinched one of Australia’s most high profile TV personalities, Nine’s Lisa Wilkinson. In a statement to media, the embattled broadcaster said it was delighted to have snared such top talent from its arch-rival. You can read Ten’s statement in full below: Network Ten is delighted to announce that […]

by B&T Magazine

B&T Magazine
Kellogg’s Creates AR Halloween Trick Or Treat Experience Via Shazam & Orchard
  • Campaigns
  • Marketing
  • Technology

Kellogg’s Creates AR Halloween Trick Or Treat Experience Via Shazam & Orchard

Breakfast cereal manufacturer Kellogg’s has joined forces with Shazam and digital agency Orchard to deliver a first-of-its-kind augmented reality (AR) Halloween Trick or Treat experience for families. The campaign, which leverages Shazam’s visual recognition platform and recently-launched AR platform, sees Kellogg’s pilot the replacement of physical gifts in cereal packs with a digital experience that […]

BCM Puts The Energy Back Into Super With New Campaign
  • Advertising
  • Campaigns

BCM Puts The Energy Back Into Super With New Campaign

Queensland-based national industry super fund Energy Super has unveiled a new campaign by independent creative agency BCM designed to get people to give a little extra thought to their super. Energy Super appointed BCM to handle its creative account earlier this year, and the campaign is the first step in the company’s new brand strategy […]

Nine Issues Statement Expressing “Disappointment” Over Lisa Wilkinson’s Departure
  • Media

Nine Issues Statement Expressing “Disappointment” Over Lisa Wilkinson’s Departure

Channel Nine CEO Hugh Marks has expressed his disappointment that the network was unable to come to an agreement with star Lisa Wilkison who spectacularly jumped to ship to rival Ten yesterday. Again, it appears an inability to agree on Wilkison’s contract was the undoing. As reported on B&T yesterday, it’s believed Wilkinson was on half […]

by B&T Magazine

B&T Magazine
VMO Unveils Australia’s First Large-format Smart Billboard
  • Advertising

VMO Unveils Australia’s First Large-format Smart Billboard

Digital out-of-home provider, VMO, has just unveiled a large format digital outdoor billboard directly facing busy Surfers Paradise Boulevard. Significantly, it’s Australia’s first ‘smart’ outdoor screen – the only outdoor screen embedded with AMD (Audience Measurement Device) technology. AMD technology is used to measure audience engagement via VMO’s exclusive real-time audience measurement system DART (Digital-Outdoor […]

SMI Data: Footy Finals & Marriage Equality To Bring Agencies Love For September
  • Advertising
  • Marketing
  • Media

SMI Data: Footy Finals & Marriage Equality To Bring Agencies Love For September

Australia’s media agency market looks set to emerge from the doldrums in September, with the Standard Media Index Agency data indicating the market will deliver its first growth in seven months once late Digital bookings are included at month end. So far this month the agency market is back only three per cent to $626.6 million, but once […]

Kraft Heinz Appoints Cummins&Partners As New Creative Agency
  • Advertising

Kraft Heinz Appoints Cummins&Partners As New Creative Agency

Kraft Heinz today confirmed the appointment of Cummins&Partners as its new Creative agency after an extensive pitch process. They will be responsible for brand strategy and integrated creative across the expanding Kraft Heinz portfolio including Kraft, Heinz and Golden Circle. A Kraft Heinz spokesperson said: “After an exhaustive search involving a competitive pitch, we have made […]

Aussies One Of The Most Mistrustful Of Brands Online Finds New Global Study
  • Marketing
  • Technology

Aussies One Of The Most Mistrustful Of Brands Online Finds New Global Study

Despite high levels of connectivity, brands face a struggle to connect with Australians via online channels, according to digital research firm Kantar TNS’s latest Connected Life research. Kantar TNS surveyed 70,000 people across 56 countries and conducted 104 in-depth interviews as part of the 2017 Connected Life study. The research explored consumer trust in brands […]

The Australian’s Music Editor Iain Shedden Dies At 60
  • Media

The Australian’s Music Editor Iain Shedden Dies At 60

Iain Shedden, the drummer from acclaimed punk band The Saints and music editor at The Australian, has died at the age of 60 the publication has reported. The cause of death has not been reported. Shedden joined The Australian in 1993 as a sub-editor and rose to be the title’s music editor. He also authored a number […]

by B&T Magazine

B&T Magazine
Cosmo Names Media Bachelor Of The Year
  • Marketing
  • Media

Cosmo Names Media Bachelor Of The Year

The most eligible man working in media, marketing and advertising has been revealed  when COSMOPOLITAN named Stephen O’Shea, ecosystem planning manager – Carat Sydney as the 2018 Media Bachelor of the Year. More than 2500 people voted online for their favourite contestant and Bauer Media general manager fashion, luxury and homes Fiorella Di Santo said […]

Zenith Report: Australian Smartphone Penetration To Reach 89% By 2019
  • Marketing
  • Media

Zenith Report: Australian Smartphone Penetration To Reach 89% By 2019

In 2018, 66 per cent of individuals in 52 key countries (see bottom of article) will own a smartphone, up from 63 per cent in 2017 and 58 per centin 2016, according to Zenith’s Mobile Advertising Forecasts 2017, published today. The rapid expansion of smartphone ownership across the world, which has transformed the way that advertisers communicate with […]

Patrick Delany (CEO, Fox Sports), Hugh Marks (CEO, Nine Entertainment Co), Miranda Devine (Columnist, News Corp), Michael Miller (Executive Chairman, News Corp Australasia), Grant Blackley (CEO & Managing Director, Southern Cross Austereo) at Radio Alive 2017
  • Media

Media Bosses Weigh In On Ten-CBS Deal

Do you enjoy articles featuring industry big-wigs? Well, it doesn't come much bigger and wiggier than this, we say.

by B&T Magazine

B&T Magazine
Kantar TNS’ Ali Dexter Joins T Garage As Director Of Insights & Strategy
  • Marketing

Kantar TNS’ Ali Dexter Joins T Garage As Director Of Insights & Strategy

Melbourne-based market research consulting agency T Garage has announced the appointment of Ali Dexter as its director of insights and strategy. Dexter joins T Garage from Kantar TNS, where she was the director of its Qualitative division. Prior to that, Dexter held a number of senior roles at Kantar TNS in the US and Vietnam.  “After […]

XXXX on Tuesday, March 21, 2017, in Las Vegas. (Jeff Bottari/AP Images for Adobe)
  • Advertising

Adobe Releases Advertising Cloud App

Not one, but two Adobe announcements. The tech elves have been busy this week, not that we're inferring Adobe is Santa.

Facebook Updates Its VR Offering
  • Technology

Facebook Updates Its VR Offering

Do you loathe Facebook for nicking all the ad cash? Well, why not scream "A pox upon you Zuckerberg" while reading this.

InterContinental Perth City Centre Chooses Bonfire To Build Digital Strategy
  • Marketing

InterContinental Perth City Centre Chooses Bonfire To Build Digital Strategy

Luxury hotel InterContinental Perth City Centre is officially set to open this Sunday, and has already taken strides towards developing a comprehensive online search strategy with digital agency Bonfire. The investment reinforces the desire of the hotel to promote its luxury business facilities, which include corporate and bespoke event spaces designed for local, national and […]

Datalabs Announces New Hire And Promotion
  • Marketing

Datalabs Announces New Hire And Promotion

Aussie data visualisation and content marketing analytics agency Datalabs has announced the appointment of Marc de Chellis to run its business development, as well as the promotion of Cass Lilley to accounts and project manager. De Chellis (pictured above, second from the left) joins Datalabs from Launchpad App Development, where he held the role of […]

OLYMPUS DIGITAL CAMERA
  • Advertising

Inskin Grows Sydney Team With New Designer

Digital advertising provider Inskin, continues to expand its Sydney team, hiring Marc Gundesen as a junior digital designer. Gundesen (pictured above) brings a breadth of skills in web design, animation and account management, and will report to Inskin’s lead designer, Jay McCalla. He joins Inskin from Budgy Smuggler, where he worked as a graphic designer, […]

Agent99 PR Signs Finance Industry Thought Leader Vanessa Stoykov For TV Show Launch
  • Marketing

Agent99 PR Signs Finance Industry Thought Leader Vanessa Stoykov For TV Show Launch

Independent communications agency Agent99 Public Relations has welcomed respected founder of No More Practice Education and founder and CEO of Evolution Media Group, Vanessa Stoykov, to its client stable. Agent99 will be supporting the launch of her Learn from the Money Masters – The Investment Series show on Channel Nine. Stoykov has over two decades […]

Susie Porter & Jacki Weaver Lend Support To Young Filmmaker In Crowdfunding Campaign
  • Media

Susie Porter & Jacki Weaver Lend Support To Young Filmmaker In Crowdfunding Campaign

A new crowdfunded short film is shining the light on barriers for women filmmakers, thanks in part to Aussie actresses Susi Porter and Jackie Weaver. Starring Porter, Beverly explores a bizarre love triangle in middle-class suburbia. It is an unflinching coming-of-age comic drama exploring sexual awakening in the era of technology, and the universal yearning […]

March One Offers Free Ad Campaigns To Charities
  • Advertising

March One Offers Free Ad Campaigns To Charities

Indepedent ad agency March One is helping retail marketers deliver a social return on investment this season, offering free campaigns to charities with every retail campaign booked – including for this Christmas. With over 10 years background in retail design, working with FOXTEL, Virgin Mobile and Krispy Kreme, March One is also a specialist in […]