New creative branding agency Guts have worked with fellow Novocastrian Daniel Johns to launch one of Newcastle’s largest creative collaborations as part of the Newcastle International Animation Festival.
A team of 37 animators – including students from the University of Newcastle and artists from the Newcastle region – were selected and each given five seconds of footage to animate. The resulting 2494 frames were combined to create Daniel Johns’ official music video for ‘Going on 16’ from his acclaimed debut solo album ‘TALK’.
Johns said of the project: “I’ve always enjoyed stuff that’s a bit trippy and surreal and there’s plenty of that happening in these animations; they’re the perfect visual accompaniment for a song like this.”
The clip premiered on Friday night as part of the sold-out opening night of the festival.