New Zealand’s Capital Has Its Sights Set On Aussie Tech Talent

Technology in the hands of businessmen
SHARE
THIS



A new talent attraction campaign designed to put New Zealand’s capital of cool on the radar for Australian tech talent launched last week, in a bid to help attract the workforce needed to support the booming ICT and creative sectors.

The Wellington Works digital campaign tells the story of the city’s culture, collaborative community, balanced lifestyle and global opportunities through the desks of Xero Strategic Programme Manager Erin Connolly, Carnival Mobile iOS Developer Sam Jarman and Zing Designs owner Zheng Li.

The campaign is part of Wellington City Council’s Destination Wellington programme, and coincides with Grow Wellington’s attendance at the NZ Jobs Expo in Melbourne on April 18-19.

“Wellington Works is designed to highlight the professional opportunities and lifestyle advantages through talented people who work in some of our most exciting companies,” said Positively Wellington Tourism chief executive David Perks.

“Targeted banner and social media advertising will drive viewers to an interactive page telling an authentic story of why Wellington works for each desk’s owner. It’s about bringing real stories to likeminded Australians looking for their next career or life move.”

As New Zealand’s fastest-growing sector, there is huge demand and competition for developers, analysts, strategists and UX designers, says chair of the Wellington City Council Economic Development & Arts Committee, councillor Jo Coughlan.

“Right now there are over 330 Wellington IT jobs being advertised on Trade Me, with 63% of those falling into salary bands of over $100,000. These are high value jobs.”

Wellington needs to be bold in its approach to attracting tech talent in order to help drive the city’s growing knowledge economy, Councillor Coughlan says.

“Wellington is one of the most affordable cities to live in in Australasia, with one of the most exciting tech sectors in the world. We offer global opportunities, without compromising on quality lifestyle – the Destination Wellington programme is about telling that story.”

Grow Wellington chief executive Gerard Quinn says the digital campaign is another way of raising awareness among New Zealand expats and Australians considering a career move.

“This will reinforce our team’s efforts on the ground at the Jobs Expo to encourage talented people to choose Wellington.”

Australians have made over 12,000 visits to the Work section of WellingtonNZ.com since it was re-launched as a one-stop-shop website in May, Mr Perks says.

“The Wellington Works campaign aims to more than double that by the end of April.”

The campaign has been designed by Wellington creative agency Touchcast.

“All of the campaigns we design for Wellington are close to our heart, but Wellington Works strikes a particular chord because it’s a challenge we’re very familiar with,” says General Manager Rod Schofield.

“A growing pool of digital talent is pivotal to our company’s continued success and expansion so it’s really exciting to play a part in helping put Wellington in front of tech talent in Australia.”

The Wellington Works campaign will run until the end of April.

Latest News

Aussie Pooch Mobile Embracing Localised Approach To Its Online Presence
  • Advertising
  • Marketing

Aussie Pooch Mobile Embracing Localised Approach To Its Online Presence

Aussie Pooch Mobile recently took out the number one spot in the Marketing category of this year’s Topfranchise Awards organised by 10 Thousand Feet Research and online marketplace SEEK Business. B&T sat down with Aussie Pooch Mobile’s marketing manager, Tracy Sullivan, to chat about the strategy behind their success. Why have you focused on online […]

B&T’s Research Agency Of The Year, Nature, Unveils Sydney Move
  • Marketing
  • Media

B&T’s Research Agency Of The Year, Nature, Unveils Sydney Move

Independent research consultancy, Nature, has announced an interstate expansion with the establishment of a Sydney office in the New Year. The announcement comes off the back of the business being recognised as Research Agency of the Year at the B&T Awards in November. According to Nature’s founder and managing director, Chris Crook, the move is a natural […]

by B&T Magazine

B&T Magazine
Paper Moose & Skillsroad Tackle Youth Unemployment
  • Campaigns
  • Technology

Paper Moose & Skillsroad Tackle Youth Unemployment

The NSW Business Chamber’s Skillsroad initiative has teamed up with independent makers agency Paper Moose to create an immersive, multi-touchpoint virtual reality experience. The initiative is an  effort to raise young Australians’ awareness of apprenticeships and traineeships for various careers. The digital experience, funded by the NSW Government Department of Industry, brings viewers into the […]

QMS NZ Finalises MediaWorks Merger
  • Media

QMS NZ Finalises MediaWorks Merger

QMS Media Limited has finalised terms for the merger of its New Zealand out-of-home, digital media and production business (QMS NZ) with MediaWorks, New Zealand’s leading independent radio, TV and digital business. The merger on completion will establish the newly combined QMS and MediaWorks as the largest multi-media advertising group in the country. In late […]

Headspace Australia Launches Instagram Campaign For Year 12 Students
  • Media

Headspace Australia Launches Instagram Campaign For Year 12 Students

Australian celebrities and creators are sharing their support for Year 12 students this week, in a new initiative from Instagram and headspace Australia. Launched today ahead of end-of-school exam results, #GramFam Australia features messages from ARIA winner Amy Shark, TV presenters including Lisa Wilkinson and Sandra Sully, comedian Peter Helliar, Home & Away star Olivia […]

oOh!media & Adshel Combined Business Reaches 90% Of Aussie Audiences
  • Media

oOh!media & Adshel Combined Business Reaches 90% Of Aussie Audiences

oOh!media’s audience reach has extended to well above 90 per cent of the Australian population with the integration of Adshel’s assets into the business, according to analysis of audience data. The audience reach data was announced as oOh! rebrands the Adshel assets to Commute by oOh!. Audience data from MOVE shows oOh!’s reach is unmatched […]

iHeartRadio & Surf Life Saving NSW Revive ‘Surf Life Sounds’ For Summer
  • Media

iHeartRadio & Surf Life Saving NSW Revive ‘Surf Life Sounds’ For Summer

The Australian Radio Network’s iHeartRadio Australia has teamed up with Surf Life Saving NSW (SLS NSW) for another year of ‘Surf Life Sounds’. The digital radio station features a mix of this summer’s hits, providing the official soundtrack to a safe summer at the beach while celebrating Australian beach culture. The Surf Life Sounds name […]

Sky News Bolsters Editorial Team With Two New Hires
  • Media

Sky News Bolsters Editorial Team With Two New Hires

Sky News today announced further expansion and investment in its editorial leadership team with the appointment of two new roles across its newsroom operations. Experienced television news director, Chris Willis has been appointed to the newly created leadership position of executive editor of news and talk. In this senior editorial role, Willis will have overall responsibility […]