New Online Directory To Help Companies Mitigate Data Breaches

New Online Directory To Help Companies Mitigate Data Breaches
SHARE
THIS



The Association of Market and Social Research Organisations (AMSRO) has launched an online directory for its Trust Mark in the wake of a significant amendment to the Privacy Act regarding data breaches.

The directory helps to guide companies seeking market and social research to choose a research company that protects its reputation and minimises risk, and only includes providers that are certified to AMSRO’s Trust Mark.

The Privacy Act has been amended to include a Notifiable Data Breaches (NDB) scheme, which requires private and public entities with an annual turnover of $3 million or more to notify individuals likely to be at risk of ‘serious harm’ by a data breach.

The amendment has been introduced to improve transparency in reporting procedures and reinforce privacy obligations by companies working with personal information.

A data breach occurs when personal information held by an organisation is lost or subjected to unauthorised access or disclosure.

The scheme also toughens up privacy obligations of companies working with personal information with fines of up to $1.7 million for a privacy breach.

AMSRO president Craig Young said: “Data breaches are now happening on a daily basis around the world, and it’s incumbent on the industry to continue to provide the highest level of protection to companies using research services and, in turn, to consumers.

“The AMSRO Trust Mark is a seal of endorsement and assures business and government organisations they are buying research that is quality-tested and meets not only ethical standards, but also goes over and above minimal privacy legislation.

“As managers or owners of research businesses, we also need to minimise our own corporate risk.”

The AMSRO first launched the Trust Mark in 2014 to coincide with the introduction of the Australian Privacy Principles (APPs) and the redevelopment of AMSRO’s own Privacy Code.

There are three Trust Mark criteria:

  • Privacy: Trust Mark members must operate under AMSRO’s Privacy (market and social research) Code. This code is the first, and only, industry APP Privacy Code registered on the Federal Register of Legislative Instruments, and is adjudicated by the Australian Information Commissioner.
  • Quality: Trust Mark members comply with the International Standard for Market, Opinion and Social Research certification (ISO 20252 or ISO 26363). Members are required to undergo an independent annual audit.
  • Ethics: Trust Mark members abide with the Industry Code of Professional Behaviour.

 

Latest News

Sydney Uni & JWT China Connect Human And Machine Learning With Creativity
  • Media
  • Technology

Sydney Uni & JWT China Connect Human And Machine Learning With Creativity

How will the future of work look for creative agencies?  How can technology be applied to the creative process – can it be automated? These are the key questions to be grappled with by University of Sydney academic experts and students in a new partnership with international advertising agency J. Walter Thompson China, in Shanghai. […]

Suncorp Appoints OMD As Master Media Agency
  • Advertising
  • Media

Suncorp Appoints OMD As Master Media Agency

OMD Australia has been appointed Suncorp’s Master Media Agency to manage the media planning and buying for the group’s network of brands including Suncorp, AAMI, GIO and Apia. The appointment of OMD comes after Suncorp confirmed it was reviewing its media account in October, putting incumbent Starcom on notice. It also coincides with the company’s move to a network […]

ABC Unveils Its Content Line-Up For 2019
  • Media

ABC Unveils Its Content Line-Up For 2019

The ABC has put recent management turmoil behind it to unveil its 2019 schedule. Highlights include the return of fan favourites Shaun Micallef’s Mad as Hell, Julia Zemiro’s Home Delivery and Anh’s Brush with Fame. David Anderson, ABC acting managing director, said: “The ABC tells the story of Australia and in 2019 we have many great […]

Seven Ways To Apply Speech Analytics In Marketing
  • Marketing
  • Opinion
  • Technology

Seven Ways To Apply Speech Analytics In Marketing

In this guest post, CEO of Delacon, Michael Center (pictured below), says speech analytics has a myriad of useful applications for any business and here he outlines seven applications to improve your marketing… Speech analytics data collected from calls made by potential new customers allows businesses to drive greater personalisation in the online environment and create […]

Opinion

by B&T Magazine

B&T Magazine
Stockland Tells Aussies To ‘Give A Little Christmas’ Via CX Lavender
  • Advertising
  • Campaigns

Stockland Tells Aussies To ‘Give A Little Christmas’ Via CX Lavender

Stockland has unveiled its 2018 Christmas Campaign, launching across its national social and owned media channels. Titled ‘Give a Little Christmas’ the ad is by creative agency CX Lavender and celebrates the spontaneous, unplanned and unexpected moments that make Christmas special and can bring a community closer. Ben Allen, general manager marketing at Stockland, said: “At Stockland, we believe […]

Harper’s BAZAAR Devotes December Issue To Conservation
  • Media

Harper’s BAZAAR Devotes December Issue To Conservation

The December issue of Harper’s BAZAAR, on sale today, celebrates a unique collaboration between the luxury lifestyle title and Australia’s iconic Taronga Zoo. Fronted by Australian supermodel and mother of two, Gemma Ward, the December issue is devoted to raising awareness to the work Taronga Zoo, and the newly established Taronga Institute of Science and […]

The $400,000 Problem Of Storing Media Assets
  • Media
  • Opinion

The $400,000 Problem Of Storing Media Assets

In this gust post, Collaboro CEO Warwick Boulter (pictured below), says too many marketers aren’t taking care of their very expensive media assets and offers his tips to ensure you safeguard yours… A business’ digital media assets form a significant part of its overall asset portfolio. Maximising the use of these assets and protecting them against loss is […]

Opinion

by B&T Magazine

B&T Magazine