New Industry Podcast ‘The Creative Relay’ Unveiled

New Industry Podcast ‘The Creative Relay’ Unveiled
SHARE
THIS



Music and sound design leader Smith & Western has announced the launch of The Creative Relay, an exciting industry-first podcast series where Australia’s most inspiring creative minds talk to the creatives who most inspire them.

Breaking the traditional podcast mould, the series has taken a relay-based approach – the baton is passed from creative to creative in each episode, as one episode’s interviewee becomes the next episode’s interviewer.

The Creative Relay Logo

Each episode features a creative leader interviewing a fellow inspiring creative mind of their choice.

Permanent Host, writer and creative director Paul Dunne (left in photo) kicks off The Creative Relay with convention-defying creative Ant Keogh, recently appointed chief creative officer of The Monkeys Melbourne.

‘We had to start somewhere – and what better place than inside the head of Ant Keogh. He’s an awe-inspiring creative powerhouse, and we were elated when he agreed to be our inaugural guest,” said Dunne.

Keogh then turns the tables in episode two, interviewing his choice of subject, Jonathan Kneebone, writer/director and co-founder of The Glue Society.

“I think The Creative Relay podcast is a great idea. I mean how often do you get the chance to catch up and have a proper conversation with people in the industry when you’re not completely pissed?” said Kneebone.

Rounding out the launch trilogy, Kneebone peels away the layers and delves deep into the mind of DDB Sydney executive creative director Tara Ford in episode three.

“It’s easy to spend so much time head down working. So, it was wonderful to take some time to reflect and project on our industry, careers and creativity with some amazing people,” said Ford.

“I’m loving being in the room, with this revolving door of creatives. Their individual differences are just as interesting as the common themes that are emerging,” added Dunne.

The Creative Relay series is the brainchild of creators and producers Dan Higson (middle of photo) and Nick West (right in photo) from Smith & Western.

“We were driven to create The Creative Relay because we wanted to do something that hadn’t been done before. There are loads of podcasts out there – but there aren’t a lot of creative leaders of the calibre we have pulled together. We think there is a keen interest in the industry to get inside the minds of creative leaders and discover what makes them tick and this series and its relay concept delivers that with a double dose of each,” said Dan Higson, executive producer, Smith & Western.

Nick West, creative director at Smith & Western, added: “The podcasts are very chilled, relaxed and conversational and cover the personal stories that go beyond the usual industry-focused discussion. That’s key to The Creative Relay because we’ve found it is often the stories-behind-the-story that uncover the greatest gems of insight, intrigue and inspiration.”

Dunne added: “We want the podcasts to be enlightening, but also a bit of a laugh. Fortunately, ad creatives tend to be a pretty funny bunch – and so far, everyone’s been great company.”

To listen to and download the first episodes of The Creative Relay, either go to thecreativerelay.com or itunes.apple.com/au/podcast/the-creative-relay/id1315516649?mt=2. There are three episodes ready for you to dive in to straight away with loads more to come in the next few weeks.

Please login with linkedin to comment

The Creative Relay

Latest News

Sydney Uni & JWT China Connect Human And Machine Learning With Creativity
  • Media
  • Technology

Sydney Uni & JWT China Connect Human And Machine Learning With Creativity

How will the future of work look for creative agencies?  How can technology be applied to the creative process – can it be automated? These are the key questions to be grappled with by University of Sydney academic experts and students in a new partnership with international advertising agency J. Walter Thompson China, in Shanghai. […]

Suncorp Appoints OMD As Master Media Agency
  • Advertising
  • Media

Suncorp Appoints OMD As Master Media Agency

OMD Australia has been appointed Suncorp’s Master Media Agency to manage the media planning and buying for the group’s network of brands including Suncorp, AAMI, GIO and Apia. The appointment of OMD comes after Suncorp confirmed it was reviewing its media account in October, putting incumbent Starcom on notice. It also coincides with the company’s move to a network […]

ABC Unveils Its Content Line-Up For 2019
  • Media

ABC Unveils Its Content Line-Up For 2019

The ABC has put recent management turmoil behind it to unveil its 2019 schedule. Highlights include the return of fan favourites Shaun Micallef’s Mad as Hell, Julia Zemiro’s Home Delivery and Anh’s Brush with Fame. David Anderson, ABC acting managing director, said: “The ABC tells the story of Australia and in 2019 we have many great […]

Seven Ways To Apply Speech Analytics In Marketing
  • Marketing
  • Opinion
  • Technology

Seven Ways To Apply Speech Analytics In Marketing

In this guest post, CEO of Delacon, Michael Center (pictured below), says speech analytics has a myriad of useful applications for any business and here he outlines seven applications to improve your marketing… Speech analytics data collected from calls made by potential new customers allows businesses to drive greater personalisation in the online environment and create […]

Opinion

by B&T Magazine

B&T Magazine
Stockland Tells Aussies To ‘Give A Little Christmas’ Via CX Lavender
  • Advertising
  • Campaigns

Stockland Tells Aussies To ‘Give A Little Christmas’ Via CX Lavender

Stockland has unveiled its 2018 Christmas Campaign, launching across its national social and owned media channels. Titled ‘Give a Little Christmas’ the ad is by creative agency CX Lavender and celebrates the spontaneous, unplanned and unexpected moments that make Christmas special and can bring a community closer. Ben Allen, general manager marketing at Stockland, said: “At Stockland, we believe […]

Harper’s BAZAAR Devotes December Issue To Conservation
  • Media

Harper’s BAZAAR Devotes December Issue To Conservation

The December issue of Harper’s BAZAAR, on sale today, celebrates a unique collaboration between the luxury lifestyle title and Australia’s iconic Taronga Zoo. Fronted by Australian supermodel and mother of two, Gemma Ward, the December issue is devoted to raising awareness to the work Taronga Zoo, and the newly established Taronga Institute of Science and […]

The $400,000 Problem Of Storing Media Assets
  • Media
  • Opinion

The $400,000 Problem Of Storing Media Assets

In this gust post, Collaboro CEO Warwick Boulter (pictured below), says too many marketers aren’t taking care of their very expensive media assets and offers his tips to ensure you safeguard yours… A business’ digital media assets form a significant part of its overall asset portfolio. Maximising the use of these assets and protecting them against loss is […]

Opinion

by B&T Magazine

B&T Magazine