New Fashion App Tells You To SHEDD It, Via Grey Melbourne

New Fashion App Tells You To SHEDD It, Via Grey Melbourne
SHARE
THIS



Grey Melbourne has launched a new integrated campaign to highlight an innovative Australian-first fashion marketplace app called Shedd.

Recently launched in Australia, Shedd is free to download and use for both buyers and sellers, allowing people to easily sell unwanted clothes. Shedd also takes the guilt out of purchasing new clothes and accessories by helping to turn wardrobes into a mini economy.

The Grey campaign, developed in collaboration with Ikon Communications and Adhesive, highlights the reasons people might want to Shedd items from their wardrobe, and goes live this week across TV, cinema, large format outdoor, magazines, digital & social support.

To further build awareness, Shedd also enlisted the help of Elle Ferguson, Mel Tan – Joy Hysteric, Melissa Whitelaw and Poppy Lissiman to support the campaign by shedding items for the app’s launch.

Shedd founder Alex Hutley said, “Shedd was born to enable guilt free shopping. We believe in personal style as a way for individuals to express themselves freely, relive stress and just have fun.

“The Shedd product enables people to buy more of what they want, because the app creates a sustainable cycle of reselling the items that they have fallen out of love with – extending the lifecycle of fashion.

SHE0026.00_00_06_10.Still005

“The Shedd It campaign perfectly conveys this vision by combining current culture, underlying humour and some killer punch lines. It’s been great fun working with all our partners in Australia, and seeing the vision of our agencies come to life.”

Lauren Doolan, associate creative director, Grey Melbourne commented, “Fashion addicts have a long list of reasons to shop. They also have a list of reasons to sell – we just needed to point a few out.

“Those clothes that don’t fit, those threads that have been worn to one too many functions, or that you’ve simply fell out of love with. They all have a place on Shedd.”

SHE0026.00_00_26_13.Still020

Client:  SHEDD

Alex Hutley – Founder

Digital Marketing Manager – Costanza Brusasca

Brand Manager – Fadeelah Al-Horaibi

Agency: Grey Melbourne

Michael Knox – Chief Creative Officer/Managing Partner

Lauren Doolan – Associate Creative Director

Sally Richmond – Associate Creative Director

Ryland Summers – Copy Writer

Katie Wellbelove – TV & Print Producer

Claudia McInerney – Managing Partner

Danish Chan – National Planning Director

Matt Simms – Digital Planner

Hazel Tiernan – Business Director

Belle Thompson – Account Manager

Nicolas Brosse – Digital Producer

Renee Luri – Design Director

Katja Matters – Designer

Jason Doherty – Designer

Andrew Trewern – Designer

Media: Ikon

Lisa Mier – Business Director Media

Brendan Dodd – Strategy Planner

Artemis Pattichi – Digital Director

Steven Taylor – Trading Director

Tony Maplestone – Communications Manager

PR: Adhesive

Mike Maurice – MD

Sally Crampton – Senior Account Manager

Louise Acret, – Content Strategist

TV Production Company – Velvet

Director – Cloudy Rhodes

Creative Direction – Jeffrey Darling

Producers – Imogen Darling- Blair & Marge McInnes

Executive Producer – Sarah Blair

Music producer – Charlie O’Brien

Editor – Adam Wills

Colourist – Justin Bromley

Print Production Company: Coco Productions

Photographer: Scott Newitt

Producer: Samantha Lee

Retouching: Jesper Hede

 

 

Latest News

Starts At 60 Makes Two Executive Appointments
  • Media

Starts At 60 Makes Two Executive Appointments

Mature-age media platform Starts at 60 has welcomed two new leaders to its executive team as it looks to scale up and broaden its commercialisation. Amena Reza (pictured above, right) moves into the role of chief operating officer. She was formerly the managing director of ML Design, and is a chartered accountant and a non-executive […]

HubSpot Creates ‘Marketing Hub Starter’ For Small Businesses
  • Marketing
  • Technology

HubSpot Creates ‘Marketing Hub Starter’ For Small Businesses

Marketing software player HubSpot has launched Marketing Hub Starter, a new software offering that aims to give growing teams the tools they need to start marketing right. This new tier of HubSpot’s platform is designed with small businesses in mind, consolidating the capabilities of existing disparate marketing tools into one platform and offering an affordable […]

Market Research Industry Cracks Down On Shonky Behaviour With New Digital Platform
  • Marketing

Market Research Industry Cracks Down On Shonky Behaviour With New Digital Platform

The Association of Market and Social Research Organisations (AMSRO) has launched a digital platform to highlight fake or illegitimate research activities to the public. ‘Phish of the Day’ enables AMSRO members, as well as the general public, to report any scams or non-genuine market and social research activities to the association. These might include telemarketing […]

Pooled Energy Appoints Magnum & Co And The Wired Agency
  • Advertising
  • Marketing

Pooled Energy Appoints Magnum & Co And The Wired Agency

Swimming pool electricity retailer Pooled Energy has appointed Magnum & Co and sister agency The Wired Agency to its roster, following a competitive pitch. Magnum & Co will handle Pooled Energy’s social media and PR, while The Wired Agency has been appointed to manage the company’s search and display advertising. Both agencies will collaborate with […]

Masculinity Roasted In Clever New Ad
  • Advertising
  • Campaigns

Masculinity Roasted In Clever New Ad

Think masculinity means drinking a case without chundering? Well, rediscover it (& possibly yourself) with this top ad.

by B&T Magazine

B&T Magazine
WPP AUNZ Partners With Career Trackers Indigenous Internship Program
  • Advertising

WPP AUNZ Partners With Career Trackers Indigenous Internship Program

Advertising and marketing network WPP AUNZ has joined the Career Trackers Indigenous Internship Program as part of its commitment to a diverse workforce, and the creation of opportunities that inspire excellence. As part of the program, WPP AUNZ has welcomed its first three interns: Abi-Leigh Dillon (WPP AUNZ), Amy Mccutcheon (MediaCom) and Jacinta Evans (Ogilvy), […]

Taboo Goes On A Hiring Spree
  • Advertising

Taboo Goes On A Hiring Spree

Taboo has gone a hiring spree. And when it comes to sprees, that's far better than a shooting one or a farting one.

M&C Saatchi Group’s 1440 Shuts Up Shop
  • Marketing

M&C Saatchi Group’s 1440 Shuts Up Shop

Sadly, M&C Saatchi's 1440 is no more. And chances of it being reborn as 1550 not looking much chop either.

by B&T Magazine

B&T Magazine
Luke Kelly Becomes A Partner At HBT
  • Advertising
  • Marketing
  • Technology

Luke Kelly Becomes A Partner At HBT

B&T's not sure what's with that twirly thing in the press photo, suffice to say a vortex to an alternate dimension?

Women In Media Profile: Alison Michalk
  • Media

Women In Media Profile: Alison Michalk

If B&T's Women in Media profiles were an animal they would be a gazelle or lioness, or even a lioness eating a gazelle.

by B&T Magazine

B&T Magazine
Grant Broadcasters Makes Several Changes To Senior Executive Team
  • Media

Grant Broadcasters Makes Several Changes To Senior Executive Team

Independent media company Grant Broadcasters has announced a number of changes to its executive ranks. Grant Cameron will move up to become non-executive chairman for the company, and Alison Cameron (pictured above) – currently the chief operating officer – will assume the CEO role. Dugald Cameron remains responsible for the family’s investment portfolio and is […]

Shopper Media Group Partners With Mist To Offer New Tech & AI-Driven Capabilities
  • Advertising
  • Media

Shopper Media Group Partners With Mist To Offer New Tech & AI-Driven Capabilities

Australian retail out-of-home (OOH) business Shopper Media Group (SMG) has announced a partnership with AI-powered wireless networks provider Mist. The partnership will see SMG offer new WiFi, analytics and location-based services across the company’s portfolio of Australian shopping centres. Mist currently provides WiFi and location services using virtual Bluetooth LE technology to businesses across all […]

Indy Agency This Is Flow Wins Cruiseco’s $5 Million Media Account
  • Advertising
  • Media

Indy Agency This Is Flow Wins Cruiseco’s $5 Million Media Account

Travel organisation Cruiseco has announced the appointment of Sydney independent agency This is Flow (TIF) to handle its $5 million media account. This is the first time Cruiseco has appointed an agency, having managed its communications internally. Cruiseco is the largest and broadest distributor of cruise products in the Southern Hemisphere. With a membership base […]

Women In Media Profile: Naomi Shepherd
  • Media

Women In Media Profile: Naomi Shepherd

Need a Monday morning pick-me-up? You could stand naked next to the office fridge or read these inspiring words.

by B&T Magazine

B&T Magazine