New Conference To Reveal Purchasing Power Of Aussie Mums

New Conference To Reveal Purchasing Power Of Aussie Mums
SHARE
THIS



Australian mums are a powerful, highly educated, cashed-up and discerning group that are using the power of the internet and social media to make – or break – brands.

Mums don’t just buy a brand because of its price or availability – they use the power of online reviews, their knowledge about brand’s ethical behaviour and whether a product will fit into, and help with, their busy lives.

Australia’s first ever Mums Marketing Conference will reveal the growing power of Aussie mums, with a survey of more than 2,000 mums revealing:

  • Mums are the powerhouse of the Australian economy, being in charge of the vast $132 billion household economy and 80 per cent of consumer spending.
  • Australian mums are digital savvy, with 85 per cent on Facebook and 12 per cent on Instagram, with the majority using their mobile phones to use social media.
  • More mums are now members of online parenting groups (70 per cent), compared to face-to-face parenting groups (50 per cent).
  • Mums are not only connected on social media, but they’re using it, a lot – 56 per cent check social media ‘too many times to count’ every day, while 15 per cent check in 10 times daily, 17 per cent check in five to 10 times day, and 11 per cent check in one to five times every day
  • Mums are highly aware of brand’s corporate responsibility and whether their ethics are in line with their own. Mums often use their wallets to endorse a brand’s ethical behaviour, and send a message to other brands that they won’t buy their products if they’re not a good corporate citizen.
  • Despite the huge growth in celebrity endorsements, good old fashioned ‘pester-power’ still rules supreme.
  • How are Australian mums making their spending decisions? Online reviews. Peer-to-peer recommendations are increasingly important to mums, with 90 per cent spreading online reviews and recommendations before making a purchasing decision.

These issues will be discussed in more detail at the upcoming Mum’s Marketing Conference, which will be held in Melbourne on Wednesday 25 October and in Sydney on Monday 6 November. Click here for more information or to register.

Please login with linkedin to comment

Mums Marketing Conference

Latest News

Dan Gregory’s Five Tips For Effective Collaboration
  • Opinion

Dan Gregory’s Five Tips For Effective Collaboration

In this guest post, CEO of The Impossible Institute, Dan Gregory (main photo), says if you’re lost for inspiration then two heads – even 100 heads – are always better than one… The implementation of effective collaboration leading the generation of results has been well documented, but there is one example that comes to mind – this […]

Opinion

by B&T Magazine

B&T Magazine
Poll Reveals What Journalists Fear the Most
  • Media

Poll Reveals What Journalists Fear the Most

A global poll of journalists from 52 countries has identified declining ad revenues as the profession’s number one concern. Staff cuts came second and the dreaded “fake news” came in at third. The poll was conducted by German press organisation Impressum and asked respondents the three questions below: In one word, what defines journalism in your […]

by B&T Magazine

B&T Magazine
Aussie Adland’s Brightest Come Together To Crystal-Ball Trends In Creative & Marketing
  • Advertising
  • Marketing

Aussie Adland’s Brightest Come Together To Crystal-Ball Trends In Creative & Marketing

A new Aussie study – based on the views of some of adland’s brightest – has concluded that data and technology is bringing agency creatives and marketers far closer together. The study, titled Joining The Dots: The Future Of Creativity, was conducted by PwC and Google and included the opinions of 15 industry thought leaders […]

by B&T Magazine

B&T Magazine
Aussie Study: Brands With An Excellent Reputation Can Charge Almost 10% More
  • Marketing

Aussie Study: Brands With An Excellent Reputation Can Charge Almost 10% More

Consumers are willing to pay more for products that not only have the features they want but also are delivered by businesses with a good reputation, a new Australian study has found. The study (which you can read in full here) was done by researchers at the University of Technology Sydney (UTS), puts a price on reputation […]

by B&T Magazine

B&T Magazine
P2P Transport Limited Becomes Australia’s Largest Taxi Advertising Network
  • Media

P2P Transport Limited Becomes Australia’s Largest Taxi Advertising Network

The acquisition of Nonstop Media by ASX-listed P2P Transport Limited will create Australia’s largest taxi advertising network. Adflow, P2P Transport’s advertising division, will take control of all acquired media assets to complement its growing fleet of digital rooftop signage, vehicle wraps and in-vehicle entertainment products across Australia. The acquisition grows Adflow’s footprint substantially by adding […]

UNSW Partners With Adobe To Transform Its Digital Ecosystem
  • Marketing
  • Technology

UNSW Partners With Adobe To Transform Its Digital Ecosystem

Computer software giant Adobe has announced a partnership with UNSW Sydney that will see Adobe Experience Cloud implemented across the university’s global digital ecosystem. The partnership with Adobe is part of a five-year overhaul of UNSW’s digital ecosystem designed to boost its reputation as a top 50 global university through improved integrated marketing capabilities and […]