New Aussie Site To Solve The Issues Brands Face With Social Media

New Aussie Site To Solve The Issues Brands Face With Social Media
SHARE
THIS


What best describes you?

The answer to the age-old question of how to truly capture the value of customer advocacy could be about to be answered with today’s launch of an online social advocacy platform known as Recomazing.  

Recomazing works by enabling friends to find, make and share business recommendations to their social contacts – saving everyone time and money.

Recomazing_Importance of Advocates

Filling a social media gap

While social media has traditionally played a strong role in customer engagement, brands have cottoned on to the fact that social media platforms are lacking in their ability to identify and enhance the social influence of advocates to generate more referred business. Facebook’s organic reach tumbling towards zero also means it’s becoming increasingly difficult for brands to engage current advocates to drive referred customers.

According to Recomazing’s founder Marc Cowper, “Many brands know their customers are willing to recommend them to friends, but currently there isn’t a social media platform for brands to request, store and track positive friend recommendations at scale.

“With Recomazing, businesses simply create a business profile to enable their customers to give them a ‘reco’ for their amazing service that all the customers’ social contacts can see. So if you are searching for a financial advisor or an insurer, you can check out your friends’ recommendations on Recomazing first before making your purchase decision. And if you find an amazing business and you want to let others know about, it is very simple to proactively give it a ‘reco’.

“We also created the platform with a ‘set and forget’ profile page for brands – this means there’s zero investment in content creation so brands can just focus on delivering amazing service to get rewarded with positive friend recommendations,” said Cowper

Harnessing the power of personal referrals

Cowper recognises that trust and credibility of the recommendations is paramount to referral of new business: “For years we have known that friend recommendations are the most powerful form of advertising, more so than regular review sites. Recomazing delivers this positive word of mouth at real scale and provides unique social advocacy analytics to understand how and where recommendations are spread, and which are delivering new business.”

The site was specifically set out to only feature positive recommendations. If a customer gets amazing service from a brand then they can provide a recommendation; if they don’t, they simply don’t give it a ‘reco’. So rather than wading through thousands of reviews from random people, users can just minimise their purchase path by finding their most trusted source of information, friends’ recommendations.

Stories of review fraud are also fairly common these days. In December 2014, TripAdvisor was fined $700,000 for failing to put in place proper controls to prevent false reviews. Similarly, the ACCC fined two companies last year a total of $125,000 for publishing bogus testimonials on YouTube and their own websites.

“Review sites allow anonymous reviews so there will always be an inherent incentive for businesses to game the system but since Recomazing users only see the recommendations of their existing network, this issue is negated,” said Cowper.

“The credibility of the recommendation is everything for us. This is why, unlike other sites we do not allow any form of incentivisation – so friends can trust that their friends are recommending a business because they genuinely love it, not because they are getting something free in return. Research shows that only one per cent of true advocates recommend due to incentives.” says Cowper.

He adds that while Net Promoter Score (NPS) is becoming more dominant as a global business benchmark the tool focuses on identifying advocates to optimise internal operations and does not harness their ability to drive referred customers on social media. Recomazing does, and for those consumer centric brands implementing NPS, it perfectly complements this activity.

Developed in Australia, the platform is currently being rolled out to Australian businesses with the consumer launch planned for June 2015. “Prior to business launch we had already been in discussion with a range of service-based businesses or their agencies and the response has been tremendously positive. We also have a number of key strategic partnerships in place to achieve scale at consumer launch.”

One business that understands this issue is Weight Watchers. Michael Burgess, general manager marketing has known for years that the organisation has very dedicated and passionate customers, but until now has felt there hasn’t been many ways to actually heighten the impact of customer advocates.

“We provide a great service and as a result we know we have an extensive customer base who love our brand and are willing to recommend us. The problem is without a proper channel to do this through, this group is like a sleeping giant. What we like about Recomazing’s model is that it would allow us to capitalise on the great customer service we provide by identifying advocates and driving more referred customers to Weight Watchers,” he said.

 

Please login with linkedin to comment

Latest News

Does Your Christmas Marketing Suck?
  • Opinion

Does Your Christmas Marketing Suck?

It's the most wonderful time of the year for the worst kind of marketing. Is your brand guilty of producing crappy Christmas conte

Opinion

by Peter Harris

Peter Harris
Study: Aussie Retailers Set To “Struggle” Over “Stagnate” Christmas
  • Marketing

Study: Aussie Retailers Set To “Struggle” Over “Stagnate” Christmas

According to IBISWorld, Christmas retail spending in Australia is expected to stagnate this December, falling by 0.2 per cent compared to the same time last year. While not all categories are impacted, IBISWorld is attributing the overall decline to lower discretionary incomes, negative consumer sentiment, and price discounting across the retail sector. “Overall, IBISWorld has observed early […]

Industry Diversity: It’s More Than Skin Deep
  • Opinion

Industry Diversity: It’s More Than Skin Deep

In his final column for the year, B&T’s favourite industry maverick and troublemaker, Robert Strohfeldt, turns his opinion pen to adland’s topic du jour – diversity. And, he says, it’s as much about the thinking as it is who you employ at your agency… There is an old (and wise) statement most people would have heard […]

Opinion

by B&T Magazine

B&T Magazine
Queensland Anti-Porn Crusaders Cop Ad Ban
  • Campaigns

Queensland Anti-Porn Crusaders Cop Ad Ban

We have a strident anti-pornography policy at B&T. Earphones must be worn at all times and strictly no little people.

by B&T Magazine

B&T Magazine
Nature’s Way Celebrates Big Things Little People Do In UCG Videos Via Wavemaker & Storyful
  • Advertising
  • Campaigns
  • Marketing

Nature’s Way Celebrates Big Things Little People Do In UCG Videos Via Wavemaker & Storyful

Health and wellbeing company Nature’s Way is celebrating the achievements of kids in a series of relatable and entertaining online videos that tug at the heart strings of parents. Instead of using actors to tell the brand story of Nature’s Way’s Kids Smart supplement range, Storyful has helped Wavemaker to license user-generated content clips of […]

DEC PR Wins Hisense Account
  • Marketing

DEC PR Wins Hisense Account

Electronics and whitegoods specialist Hisense has announced it has appointed DEC PR to lead its strategic communications remit in the local market, following a competitive tender process. DEC PR will work to support its brand building activities and managing corporate communications. The agency’s work will integrate closely with Hisense’s other marketing partners. Andre Iannuzzi, marketing […]

QMS Media Expands Presence In Melbourne With New Digital Billboard ‘The G’
  • Advertising
  • Media

QMS Media Expands Presence In Melbourne With New Digital Billboard ‘The G’

Outdoor media company QMS Media has strengthened its digital outdoor presence in Victoria, unveiling an iconic digital billboard in the heart of Melbourne’s famous sporting precinct. The launch of ‘The G’ sees QMS’ landmark digital portfolio ‘bookending’ arguably one of the most iconic and in-demand digital outdoor locations in Australia – Richmond Station Bridge – […]

HSBC Sydney 7s Creates New Visual Identity For 2018 Via Digilante
  • Advertising
  • Campaigns
  • Marketing

HSBC Sydney 7s Creates New Visual Identity For 2018 Via Digilante

As part of the HSBC World Rugby Sevens Series, the Sydney 7s event returns in January complete with a new brand identity, creative strategy and media campaign. With the 2017 Sydney 7s a sell-out event, the challenge for 2018 was to carry that momentum into the third year, defining Sydney’s place as the new ‘go-to’ […]

Bound Round Launches Family Travel Publication for Aussies
  • Media

Bound Round Launches Family Travel Publication for Aussies

Family travel platform Bound Round has announced the launch of its first e-magazine to Australian consumers. Travel Bound is a family-focused, digital quarterly publication available on all Virgin Australia flights through the carrier’s in-flight entertainment system, and is also available for consumer download via the Bound Round website. Bound Round founder and CEO Janeece Keller […]

SBS Unveils New Look, New App For SBS News
  • Media

SBS Unveils New Look, New App For SBS News

Do you like say "I only watch SBS" in an attempt to sound smarter than you are? Well, why not pretend to read this too?

by B&T Magazine

B&T Magazine
Ex-Samsung CMO Joins Amazon Australia As Marketing Director
  • Marketing

Ex-Samsung CMO Joins Amazon Australia As Marketing Director

Amazon Australia has appointed former Samsung Electronics chief marketing officer (CMO) Arno Lenior to lead its marketing division. Lenior worked as Samsung’s CMO for more than three years before departing in 2015. According to his LinkedIn profile, he has also held CEO roles at VR company Virtical and brand consultancy Blue Ocean Brands, and joined […]

by B&T Magazine

B&T Magazine
News Corp Names Its Car Of The Year
  • Marketing

News Corp Names Its Car Of The Year

News announces its annual Car Of The Year and it's not what you'd expect. Well, we certainly didn't expect it anyway.

Aussie Tennis Open & Country Road Announce New Partnership
  • Marketing

Aussie Tennis Open & Country Road Announce New Partnership

The Australian Open has partnered with iconic Australian clothing and lifestyle brand Country Road to supply the uniforms for next year’s tournament. Confirmed today as the official fashion lifestyle Partner of Australian Open 2018, one of Australia’s most loved brands will be worn by thousands of tournament staff at Melbourne Park in January. On-court officials including the chair and […]

Andrew O’Keefe Quits His Weekend Sunrise Duties
  • Media

Andrew O’Keefe Quits His Weekend Sunrise Duties

After 12 years with Weekend Sunrise, Andrew O’Keefe has decided to step away from his hosting and reporting duties. O’Keefe will continue his full-time role as host of Seven’s quiz show The Chase Australia, as well as focus on other projects with the Network. “The ideal job is doing work you love with people you love,” O’Keefe […]

Study: Brand Loyalty Hinges On Customer Support Experiences
  • Marketing

Study: Brand Loyalty Hinges On Customer Support Experiences

Fast and effective support will be a competitive differentiator for companies looking to win over digitally transformed customers and employees, new research has revealed. According to a study by IDC and LogMeIn titled Support Services as a Competitive Differentiator, nearly 67 per cent of consumers said that customer satisfaction was more important than price when […]

OMA Appoints Red Ant Design To Build Industry’s First Automated Proposal Platform
  • Advertising
  • Media

OMA Appoints Red Ant Design To Build Industry’s First Automated Proposal Platform

The Outdoor Media Association (OMA) has announced the appointment of Red Ant Design to build the out-oh-home (OOH) industry’s first automated proposal platform (APP). After an extensive global search and industry consultation, the decision to build the system in-house with a local Australian company was made. The APP will be built in an agile process, […]

Nick Ballard, Managing Director
Australia & New Zealand, BlisMedia
  • Marketing
  • Technology

Blis Unveils New Consumer Behaviour Analytics Tool For Maketers

Location data technology company Blis has launched an analytics tool that allows marketers to analyse consumer behaviour – from audience profiling, to exposure, to attribution – by capturing and activating mobile movement data. Smart Trends offers robust in-store consumer behavioural insights and in-store comparison of multiple location types and brands, allowing marketers to break down demographic, […]

WiTH Collective Linked By Isobar Renames Colours Of The Great Barrier Reef As Part Of New Campaign
  • Campaigns
  • Marketing

WiTH Collective Linked By Isobar Renames Colours Of The Great Barrier Reef As Part Of New Campaign

The Great Barrier Reef is under threat, and WiTH Collective – part of Isobar Australia Group – has launched a social movement to protect it. The ‘Unite for the Reef’ campaign will put vivid pops of colour into millions of social media feeds as a global network of individuals united to pledge support for the future of the Great Barrier Reef.  Spearheaded […]

Imagination Unveils Creative For Sydney’s NYE 2017 Celebrations
  • Marketing

Imagination Unveils Creative For Sydney’s NYE 2017 Celebrations

The City of Sydney has unveiled the creative line-up for 2017 Sydney New Year’s Eve celebrations, including a new look and theme for Australia’s largest public event, conceived by experience agency Imagination. In its seventh year as the creative team behind the event, Imagination has set out to create a fresh, inspiring new theme and […]