Nescafe Jumps In Coffee Market Following Collaborative Campaign

Nescafe Jumps In Coffee Market Following Collaborative Campaign
SHARE
THIS



Following the successful launch in November 2015 of more than 75 interactive and eye catching end cap displays complete with demonstration functionality in Harvey Norman, and in collaboration with shopperXP, NESCAFE Dolce Gusto has emerged as a clear #2 player in the hotly contested coffee system market.

Since the launch of the permanent point of sale fixtures, NESCAFE Dolce Gusto has seen a steady increase of market share, most recently in March 2016 recording its highest market share of 29 per cent (Source: GFK Data Mar 2016).

NESCAFE Dolce Gusto brand manager, Bryan Wyn, said, “The growth is testament to the continued brand investment in TV advertising, machine innovation, competitive price promotions and ongoing in store demonstrations from shopperXP’s highly trained sales staff.”

These strong sales and share results cap off a great start to 2016 for NESCAFE Dolce Gusto which has also been awarded the 2016 Canstar Blue award for ‘Most Satisfied Espresso Machine Customer’.

shopperXP client experience director Brendon Walker said, “We love working with innovative products and clients that invest back into bricks and mortar. In today’s retail landscape, competition is not just between brands, it’s also about whether to buy online or in-store.

“Online shopping cannot replace the experience of placing a product in the consumers’ hands via sampling or demonstration. This strategy is sending consumers in to stores wanting to touch, smell, taste and interact with products before they buy them. NESCAFE Dolce Gusto has proven the in-store experience works.

“NESCAFÉ and the shopperXP team are now gearing up for a big Mother’s Day in May, one of the busiest retail days of the year. Historically the category has been very popular for Mother’s Day, so the Dolce Gusto coffee machines are sure to be a hot item.

“Expertly trained sales staff will be featured at selected Harvey Norman, Big W and Target stores across the country to assist customers and share some freshly brewed coffee.”

 

Latest News

Businesswoman hand connecting jigsaw puzzle, Business solutions, success and strategy concept
  • Media

CMO Council Partners With Australian Marketing Institute

Australia’s pre-eminent organization for marketing professionals has announced a partnership with the global body, the Chief Marketing Officer (CMO) Council, to offer international research, marketing intelligence and best practice insights to some 60,000 marketing practitioners in the country. The Australian Marketing Institute (AMI), which provides professional accreditation and continuing education, will give its members preferred […]

M&C Saatchi Creates Campaign For Lexus Featuring Music By Beck
  • Campaigns

M&C Saatchi Creates Campaign For Lexus Featuring Music By Beck

M&C Saatchi Melbourne has created a campaign for the launch of the Lexus compact SUV set to the soundtrack of Beck’s “I’m So Free”. The Lexus UX was designed by the manufacturer’s first female designer and is built to anticipate the driver’s every need with the TVC demonstrating its uncanny ability to be one step […]

How To Create Connections To Increase Your Influence
  • Opinion

How To Create Connections To Increase Your Influence

Darren Fleming (pictured below) is a speaker, author and trainer who specialises in helping leaders influence their teams. He is the author of Don’t be a D!ck – creating connections that make influence happen. In this guest post, Fleming offers proven tips on how to improve staff connections and your influence around any office… The secret to […]

Opinion

by B&T Magazine

B&T Magazine
PayPal Unveils “Uncle Awesome” In Witty Christmas Spot Via Buzzman
  • Advertising
  • Campaigns

PayPal Unveils “Uncle Awesome” In Witty Christmas Spot Via Buzzman

A dodgy uncle is the star of PayPal’s new Christmas spot set to air across 15 european countries this festive season. The work of famed Parisian agency Buzzman, the ad plays on the traditional family Christmas and the arrival of an uncle notorious for his over-touching, cheating and over-eating. This time around, thanks to Paypal, Mr […]

Isentia Builds Out Executive Team With Three New Appointments
  • Media

Isentia Builds Out Executive Team With Three New Appointments

Isentia Group Limited has announced three senior appointments to its executive leadership team to accelerate product enhancement, operational efficiencies and support ongoing transformation. Following an extensive search, Paul Russell has been appointed chief technology officer (CTO), Kelly Young chief human resources officer (CHRO) and Peter McClelland chief financial officer (CFO). Ed Harrison, Isentia chief executive officer and managing director, […]

Ovarian Cancer Australia Says ‘It’s Time For Ovary-Action’
  • Campaigns
  • Media

Ovarian Cancer Australia Says ‘It’s Time For Ovary-Action’

Ovarian Cancer Australia has launched its first pieces of work via agency 10 feet tall. ‘It’s time for ovary-action’ is their empowering, new creative platform that aims to rally all Australians to stand up and take action for the cause. The launch includes a quirky content video accompanied by print and radio components that aim […]

Assembly Label Appoints The Wired Agency
  • Media

Assembly Label Appoints The Wired Agency

One of Australia’s leading fashion brands, Assembly Label has officially appointed The Wired Agency as its exclusive digital campaign partner. As a market leader in the ‘simplified essentials’ space; quickly becoming renowned for their minimal approach to design and clothing construction, Assembly Label has recently opened their tenth retail location as well as being well-represented […]