Negative Online Reviews Severely Impacting Aussie Businesses

Negative Online Reviews Severely Impacting Aussie Businesses
SHARE
THIS



Recently launched positive-only online review site, Kudusto, has revealed the impact of negative online feedback on Australian businesses, with 15 per cent of more than 1,200 surveyed claiming they wouldn’t visit a business if it had a single negative online review to its name – even if surrounded by a sea of positive feedback.

The survey also revealed that one in five (20.36%) 18 to 44 year olds would prefer to make a complaint to a business in public via its social media page or an independent online review site.

When asked what was most appealing about leaving a negative review online, 31 percent said they enjoyed the anonymity, while a further 29 percent did so in order to avoid confrontation.

According to Kudosto founder Paul Ryan, most Australian’s don’t appreciate the impact negative reviews can have on a small business. “Negative online feedback has the potential to severely tarnish the reputation of a business, and even cripple a small or start-up business.

“Small business is the crux of the economy and the largest employer of Australians. Eighty eight per cent of Australian businesses employ less than four staff and a high percentage turn over less than $200,000 a year, so the potential to lose three out of every 20 customers at the mercy of one person’s opinion, is tough to swallow,” he said.

Ryan, who knows a thing or two about business having been one of the founding partners of home loan company Wizard Home Loans, believes customers are entitled to complain about negative experiences, but that those complaints should be handled directly, rather than posted online. He created Kudosto as a place for consumers to give “Kudos” to businesses that have provided high quality service or a great customer experience.

“When we have a poor customer service experience, we’ve certainly earned the right to be disappointed; however, if we’re truly sharing feedback to help a business improve, then that feedback should be taken offline and directly to a business. It gives the business a chance to remedy the problem for you and for future customers.”

Removing the drama and nastiness that can often be found on other online review sites, Kudosto instead encourages consumers to recognise and reward stand out local businesses with a positive-only rating system.   Consumers looking for a business can then search by provider-type (i.e. café) and suburb or postcode for a list of the most favoured in their area.

Ryan believes Kudosto.com.au is a win-win for both consumers and businesses. Amplifying positive word of mouth, consumers that provide Kudos help others to identify the best businesses in their area, while helping to support local business based on good old fashioned service and genuine, personal recommendation.

Kudos can be given by anyone to any business in Australia.  It is free for consumers to provide Kudos and for businesses to receive it. However to maximise exposure, annual memberships are available ($190) for businesses to further promote their services with a landing page that includes a logo, description, contact details and any further information.

Kudos can even be given to individual employees, and business owners can also access a unique K2 Live Leaderboard feature, which enables them to view their Kudosto ranking information to track and motivate employees for increased service levels and to reward and acknowledge individual performance.

“We’re looking to be a driving force in boosting customer service levels across the board in Australia.  Every business stands to benefit from receiving Kudos, and for those not receiving Kudos – they may need to step back and ask themselves why,” said Ryan.

Please login with linkedin to comment

Latest News

Fraud & Faulty Programmatic Will Force Brands To Take Media In-House
  • Media

Fraud & Faulty Programmatic Will Force Brands To Take Media In-House

A growing number of marketers are taking back control of their digital marketing campaigns as more cases of fraudulent and waste in programmatic spending emerge across the world. Mr Jay Shah, CEO of artificial intelligence group, OpenDNA, marketers were taking back control of critically important processes like customer targeting, as many digital and programmatic advertising, […]

Cricket Australia Unveils Ashes Fan Campaign #BeatEngland
  • Campaigns

Cricket Australia Unveils Ashes Fan Campaign #BeatEngland

With an Ashes summer rapidly approaching, Cricket Australia has put out a rallying cry to fans around the country to get behind our Australian women’s and men’s cricket teams under the banner #BeatEngland. The #BeatEngland campaign is built upon a simple truth – nothing brings Australia together like the prospect of seeing our cricketers beat […]

Sydney Start-up Muzaara Partners With Commission Factory To Turbocharge Digital Ad Spends
  • Advertising
  • Marketing

Sydney Start-up Muzaara Partners With Commission Factory To Turbocharge Digital Ad Spends

Sydney-based adtech start-up Muzaara has announced a new strategic partnership with performance marketing platform Commission Factory. Together, Muzaara and Commision Factory are providing SMEs with a secret weapon to skyrocket their online brand visibility and effectively manage and maximise their online advertising campaigns. This partnership will allow both online marketing companies and their impressive roster […]

Kellogg’s Creates AR Halloween Trick Or Treat Experience Via Shazam & Orchard
  • Campaigns
  • Marketing
  • Technology

Kellogg’s Creates AR Halloween Trick Or Treat Experience Via Shazam & Orchard

Breakfast cereal manufacturer Kellogg’s has joined forces with Shazam and digital agency Orchard to deliver a first-of-its-kind augmented reality (AR) Halloween Trick or Treat experience for families. The campaign, which leverages Shazam’s visual recognition platform and recently-launched AR platform, sees Kellogg’s pilot the replacement of physical gifts in cereal packs with a digital experience that […]

Kraft Heinz Appoints Cummins&Partners As New Creative Agency
  • Advertising

Kraft Heinz Appoints Cummins&Partners As New Creative Agency

Kraft Heinz today confirmed the appointment of Cummins&Partners as its new Creative agency after an extensive pitch process. They will be responsible for brand strategy and integrated creative across the expanding Kraft Heinz portfolio including Kraft, Heinz and Golden Circle. A Kraft Heinz spokesperson said: “After an exhaustive search involving a competitive pitch, we have made […]

Patrick Delany (CEO, Fox Sports), Hugh Marks (CEO, Nine Entertainment Co), Miranda Devine (Columnist, News Corp), Michael Miller (Executive Chairman, News Corp Australasia), Grant Blackley (CEO & Managing Director, Southern Cross Austereo) at Radio Alive 2017
  • Media

Media Bosses Weigh In On Ten-CBS Deal

Do you enjoy articles featuring industry big-wigs? Well, it doesn't come much bigger and wiggier than this, we say.

by B&T Magazine

B&T Magazine
Kantar TNS’ Ali Dexter Joins T Garage As Director Of Insights & Strategy
  • Marketing

Kantar TNS’ Ali Dexter Joins T Garage As Director Of Insights & Strategy

Melbourne-based market research consulting agency T Garage has announced the appointment of Ali Dexter as its director of insights and strategy. Dexter joins T Garage from Kantar TNS, where she was the director of its Qualitative division. Prior to that, Dexter held a number of senior roles at Kantar TNS in the US and Vietnam.  “After […]

XXXX on Tuesday, March 21, 2017, in Las Vegas. (Jeff Bottari/AP Images for Adobe)
  • Advertising

Adobe Releases Advertising Cloud App

Not one, but two Adobe announcements. The tech elves have been busy this week, not that we're inferring Adobe is Santa.

Facebook Updates Its VR Offering
  • Technology

Facebook Updates Its VR Offering

Do you loathe Facebook for nicking all the ad cash? Well, why not scream "A pox upon you Zuckerberg" while reading this.

InterContinental Perth City Centre Chooses Bonfire To Build Digital Strategy
  • Marketing

InterContinental Perth City Centre Chooses Bonfire To Build Digital Strategy

Luxury hotel InterContinental Perth City Centre is officially set to open this Sunday, and has already taken strides towards developing a comprehensive online search strategy with digital agency Bonfire. The investment reinforces the desire of the hotel to promote its luxury business facilities, which include corporate and bespoke event spaces designed for local, national and […]

Datalabs Announces New Hire And Promotion
  • Marketing

Datalabs Announces New Hire And Promotion

Aussie data visualisation and content marketing analytics agency Datalabs has announced the appointment of Marc de Chellis to run its business development, as well as the promotion of Cass Lilley to accounts and project manager. De Chellis (pictured above, second from the left) joins Datalabs from Launchpad App Development, where he held the role of […]