Music app promises to ‘truly integrate’ digital and in-store retail

Music app promises to ‘truly integrate’ digital and in-store retail
SHARE
THIS



WeAreDigital has created an app-based music subscription service that covers all royalties and licensing fees, allowing retailers to blast the latest tunes in their stores.

The StorePlay service is billed as “a one-stop shop for business’ music needs” and was collaboration between Marketing Melodies and WeAreDigital, which was behind the app and website creation.

Karson Stimson, founder of WeAreDigital, told B&T that while the agency will continue to offer professional services it plans to develop more products that brands can own which offer longer-lasting value than campaigns.

“This project truly integrates digital into the physical bricks-and-mortar space and works with the retailers to provide a more time and cost efficient way of bringing music to the in-store environment,” Stimson said.

The app is described as a service for business owners, cafes and restaurants, hair dressing salons and retail chains.

Businesses already using StorePlay include fashion brand Karen Millen, Palace Cinemas and two restaurants, Ladro Pizzeria and The Italian Restaurant.

The StorePlay app is allegedly the first of its kind globally and claims to be able to save restaurants between $620 and $4,600 per annum.

Businesses can access the service with a monthly fee to unlock music that suits their environment, with the service compatible on iPhone, iPod Touch, iPad and iPad mini.

Brands with more than 10 stores will also have the ability to create customized playlists.

StorePlay has relationships with all major record companies including EMI, Sony, Warner and Universal as well as smaller independent labels.

The idea for StorePlay was developed by Melbourne DJ and owner of Marketing Melodies, Dean Cherny.

His business currently provides music to more than 1000 stores across Australia and New Zealand.

“StorePlay was an idea that I had about four years go and it is incredible to see it finally come to life,” Cherny said.

“I have been in the retail music business for 25 years, and the feedback I’ve received from my clients has allowed me to create what I believe to be the ultimate music service for businesses.”

For more information visit storePlay.com.au. 

Please login with linkedin to comment

Latest News

Sydney Uni & JWT China Connect Human And Machine Learning With Creativity
  • Media
  • Technology

Sydney Uni & JWT China Connect Human And Machine Learning With Creativity

How will the future of work look for creative agencies?  How can technology be applied to the creative process – can it be automated? These are the key questions to be grappled with by University of Sydney academic experts and students in a new partnership with international advertising agency J. Walter Thompson China, in Shanghai. […]

Suncorp Appoints OMD As Master Media Agency
  • Advertising
  • Media

Suncorp Appoints OMD As Master Media Agency

OMD Australia has been appointed Suncorp’s Master Media Agency to manage the media planning and buying for the group’s network of brands including Suncorp, AAMI, GIO and Apia. The appointment of OMD comes after Suncorp confirmed it was reviewing its media account in October, putting incumbent Starcom on notice. It also coincides with the company’s move to a network […]

ABC Unveils Its Content Line-Up For 2019
  • Media

ABC Unveils Its Content Line-Up For 2019

The ABC has put recent management turmoil behind it to unveil its 2019 schedule. Highlights include the return of fan favourites Shaun Micallef’s Mad as Hell, Julia Zemiro’s Home Delivery and Anh’s Brush with Fame. David Anderson, ABC acting managing director, said: “The ABC tells the story of Australia and in 2019 we have many great […]

Seven Ways To Apply Speech Analytics In Marketing
  • Marketing
  • Opinion
  • Technology

Seven Ways To Apply Speech Analytics In Marketing

In this guest post, CEO of Delacon, Michael Center (pictured below), says speech analytics has a myriad of useful applications for any business and here he outlines seven applications to improve your marketing… Speech analytics data collected from calls made by potential new customers allows businesses to drive greater personalisation in the online environment and create […]

Opinion

by B&T Magazine

B&T Magazine
Stockland Tells Aussies To ‘Give A Little Christmas’ Via CX Lavender
  • Advertising
  • Campaigns

Stockland Tells Aussies To ‘Give A Little Christmas’ Via CX Lavender

Stockland has unveiled its 2018 Christmas Campaign, launching across its national social and owned media channels. Titled ‘Give a Little Christmas’ the ad is by creative agency CX Lavender and celebrates the spontaneous, unplanned and unexpected moments that make Christmas special and can bring a community closer. Ben Allen, general manager marketing at Stockland, said: “At Stockland, we believe […]

Harper’s BAZAAR Devotes December Issue To Conservation
  • Media

Harper’s BAZAAR Devotes December Issue To Conservation

The December issue of Harper’s BAZAAR, on sale today, celebrates a unique collaboration between the luxury lifestyle title and Australia’s iconic Taronga Zoo. Fronted by Australian supermodel and mother of two, Gemma Ward, the December issue is devoted to raising awareness to the work Taronga Zoo, and the newly established Taronga Institute of Science and […]

The $400,000 Problem Of Storing Media Assets
  • Media
  • Opinion

The $400,000 Problem Of Storing Media Assets

In this gust post, Collaboro CEO Warwick Boulter (pictured below), says too many marketers aren’t taking care of their very expensive media assets and offers his tips to ensure you safeguard yours… A business’ digital media assets form a significant part of its overall asset portfolio. Maximising the use of these assets and protecting them against loss is […]

Opinion

by B&T Magazine

B&T Magazine