Music app promises to ‘truly integrate’ digital and in-store retail

Music app promises to ‘truly integrate’ digital and in-store retail
SHARE
THIS



WeAreDigital has created an app-based music subscription service that covers all royalties and licensing fees, allowing retailers to blast the latest tunes in their stores.

The StorePlay service is billed as “a one-stop shop for business’ music needs” and was collaboration between Marketing Melodies and WeAreDigital, which was behind the app and website creation.

Karson Stimson, founder of WeAreDigital, told B&T that while the agency will continue to offer professional services it plans to develop more products that brands can own which offer longer-lasting value than campaigns.

“This project truly integrates digital into the physical bricks-and-mortar space and works with the retailers to provide a more time and cost efficient way of bringing music to the in-store environment,” Stimson said.

The app is described as a service for business owners, cafes and restaurants, hair dressing salons and retail chains.

Businesses already using StorePlay include fashion brand Karen Millen, Palace Cinemas and two restaurants, Ladro Pizzeria and The Italian Restaurant.

The StorePlay app is allegedly the first of its kind globally and claims to be able to save restaurants between $620 and $4,600 per annum.

Businesses can access the service with a monthly fee to unlock music that suits their environment, with the service compatible on iPhone, iPod Touch, iPad and iPad mini.

Brands with more than 10 stores will also have the ability to create customized playlists.

StorePlay has relationships with all major record companies including EMI, Sony, Warner and Universal as well as smaller independent labels.

The idea for StorePlay was developed by Melbourne DJ and owner of Marketing Melodies, Dean Cherny.

His business currently provides music to more than 1000 stores across Australia and New Zealand.

“StorePlay was an idea that I had about four years go and it is incredible to see it finally come to life,” Cherny said.

“I have been in the retail music business for 25 years, and the feedback I’ve received from my clients has allowed me to create what I believe to be the ultimate music service for businesses.”

For more information visit storePlay.com.au. 

Please login with linkedin to comment

Latest News

Clemenger BBDO’s ‘Exceptions To The Rule’ Recruitment Program Now Open
  • Advertising

Clemenger BBDO’s ‘Exceptions To The Rule’ Recruitment Program Now Open

The annual search for Australia’s best and brightest talent has launched today through Clemenger BBDO’s ‘Exceptions to the Rule’ program, with applications open for placements across Clemenger BBDO Melbourne and Sydney. ‘Exceptions to the Rule’ is a commitment to the agency’s belief that the future leaders of the creative industry aren’t solely coming through traditional […]

The Six Types Of Meetings People Despise
  • Media

The Six Types Of Meetings People Despise

Donna McGeorge (pictured below) is a speaker, author and mentor who helps people make their work work. She is also author of The 25-Minute Meeting: Half the Time, Double the Impact. In this guest post, McGeorge says most of us despise the office meeting and here’s the six worst types… I once heard a very senior leader […]

Opinion

by B&T Magazine

B&T Magazine
Mango Melbourne Announces Three New PR & Event Hires
  • Marketing

Mango Melbourne Announces Three New PR & Event Hires

Mango Melbourne, part of the DDB Group, has welcomed three new team members following recent business growth. Carol Laws (right in photo), Janette Henstridge (left) and Maddie Poulson (middle) bring with them experience across PR and events, in sectors including consumer, retail, telecommunications and fashion. An account director with previous roles at Kate & Co […]

Why Curiosity Matters In Leadership
  • Opinion

Why Curiosity Matters In Leadership

Corrine Armour (pictured below) is a leadership expert who helps leaders and organisations develop fearless leadership and deliver transformational results. Armour is also the author of Leaders Who Ask: Building Fearless Cultures by telling less and asking more. In this guest post, she asks are you a genuinely curious leader or just a judgemental one? Curiosity creates […]

Opinion

by B&T Magazine

B&T Magazine
Businesswoman hand connecting jigsaw puzzle, Business solutions, success and strategy concept
  • Media

Tealium Partners With The Lumery

Tealium, the leader in real-time customer data orchestration solutions, and The Lumery, a full-service customer experience agency, have partnered to bring to life the vision of a full MarTech ecosystem for Vocus Communications. Vocus recognised a huge opportunity for growth through the digitisation of their consumer brands. As such, Vocus has begun the process of […]

McCann Names New MD For Melbourne
  • Advertising

McCann Names New MD For Melbourne

McCann's new Melbourne MD is promising sweeping changes. Well, at the very least delicate carpet shampoo changes.