MPs Bag Out Coopers’ For “Spineless” Backdown On The Bible Society Campaign

MPs Bag Out Coopers’ For “Spineless” Backdown On The Bible Society Campaign
SHARE
THIS



Coopers has copped yet another lambasting for its involvement in The Bible Society’s marriage equality campaign, this time from the two Liberal MPs who featured in it.

The popular beer brand has gone into damage control since The Bible Society released a video series that features Liberal conservative Christian MP Andrew Hastie and agnostic gay MP Tim Wilson discussing same-sex marriage while drinking Coopers Premium Light beer.

Coopers has issued a trio of statements clarifying, denying and apologising for its involvement in a campaign, which didn’t stop the beer brewer’s taps being turned off at pubs in Sydney and Melbourne in protest.

However, Hastie described Coopers’ backdown as a “craven capitulation” that showed “little spine”.

“The whole point of this video was to demonstrate that two MPs can disagree on a very important issue and still be friends and still respect each other,” he told Fairfax.

“The public reaction from the left has demonstrated there is something seriously wrong at the heart of our democracy. I had no idea when I did this with Tim that we would trigger so many people on Twitter.

“They [Coopers Brewery] are apologising for nothing – they’ve done nothing wrong.”

Meanwhile, Wilson said Coopers’ response was “way over the top”.

“I think it is a sign that there’s a section of society that is very intolerant of a difference of opinion on an issue like this today,” he told Fairfax.

“I think it only calls to the point of the video, which is to have respectful disagreement. Both side of the argument were presented very respectfully, with a bit of humour.

“I think this response has been way over the top and shows just how easily people use the idea of being offended today now to boycott companies when they haven’t done anything wrong, when their product was simply used a prop as part of showing how you can have a robust discussion.

“We were given the beers and I was a bit surprised to be quite frank, as it was recorded just after noon and I don’t tend to have a drink at lunchtime. If you look, my bottle is very full because I didn’t sip any of it.”

Please login with linkedin to comment

Latest News

Fairfax Appoints Philippa Walker As Head Of Travel
  • Media

Fairfax Appoints Philippa Walker As Head Of Travel

Following the recent restructure of its commercial division, Fairfax Media has appointed Philippa Walker to oversee the Travel vertical within Australian Metro Publishing (AMP) business which includes The Sydney Morning Herald, The Age, The Australian Financial Review, Brisbane Times, WAtoday and more.  In late 2017, the commercial teams were reshaped with a vertical focus under […]

Australia’s OOH Industry Grows Revenue For Eighth Consecutive Year
  • Advertising
  • Media

Australia’s OOH Industry Grows Revenue For Eighth Consecutive Year

The local out-of-home (OOH) industry increased its net media revenue by 6.03 per cent in 2017 to $837.1 million, signifying its eighth consecutive year of growth. According to figures released by the Outdoor Media Association (OMA), net revenue for the OOH industry grew 4.5 per cent in the final quarter of 2017 to $252.7 million. Digital […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]

What To Expect From The App Economy In 2018
  • Opinion
  • Technology

What To Expect From The App Economy In 2018

Here's an insightful, authoritative synopsis of the app economy. So, you're right, it wasn't written by a B&T journo.

Opinion

by B&T Magazine

B&T Magazine