Move Over Hipsters, The ‘Yuccies’ Are Coming!

Move Over Hipsters, The ‘Yuccies’ Are Coming!
SHARE
THIS



It looks like Hipsters are going the way of Kodak and will be wiped out by bourgeoisie new breed of Gen Y-ers called “Yuccies”.

Although a dead ringer for the Hipster in looks and taste, Yuccies – young, urban, creatives, and often the cultural offspring of yuppies and Hipsters – covet money and success.

And not only do they enjoy drinking craft beers like Angry Man and Moon Boy from jam jars, they’re happy to pay top dollar for it too, providing it’s in the right kind of watering hole.

“It’s an interesting concept, what these youngsters are doing these days,” Shane Cleary from Murrays Craft Brewing Co tells B&T.

Unknown

“In Australia about 20 years ago food was the first thing to change. The only alternative to a meat and three veg was the Chinese takeaway, and now you can walk down a street anywhere in Australia and get Turkish, Moroccan or Japanese food.

“Now beer is catching up and one of our recent Imperial Stouts was a massive hit with Yuccies. It had oysters and mussels in it, they couldn’t get enough of it.”

Whereas Hipsters are creative at heart and so don’t worry about high salaries, as “it’s all about the art, man”, Yuccies aspire to riches and tend to chase jobs in the technology industry.

Professor Rob Brooks, director of the Evolution and Ecology Research Centre at the University of New South Wales, released a report in April 2014 claiming we were at ‘peak beard’, and claims it’s only a matter of time before the Yuccies wipe out their poorer rivals.

He told B&T: “The key to trends of all kinds is that as they get more popular, more widespread, they lose their cachet. Just as grunge lost its edge in the mid 1990’s once it spread to Top 40 radio, so it was inevitable that Hipsterism would eventually mate into money, greed and all the most bourgeois impulses.”

Style magazine recently reported: “The Yuccie’s other defining trait is FOMO-triggered anxiety, which sees them living on a knife edge of manic activity and personal ‘brand building’. They’re about as far from the stoner graduate stereotype as it gets.”

Latest News

Apostrophe Copywriters Is Landing In Amsterdam
  • Marketing

Apostrophe Copywriters Is Landing In Amsterdam

Apostrophe, Melbourne’s first copywriting collective, is launching a pop-up office in Amsterdam this September with Lauren Brumley, Apostrophe’s Head Strategist, at the helm. Since its inception in 2012, Apostrophe has continued its steady growth trajectory, expanding globally to accommodate clients in cities as diverse as Helsinki, NYC, Los Angeles, Kuwait and the Netherlands. In 2014 […]

NGEN Winners Create World-First Virtual Mentoring World For Deaf Teenagers
  • Media

NGEN Winners Create World-First Virtual Mentoring World For Deaf Teenagers

The winners of last year’s MFA Awards NGEN category have brought their unique idea to life and built a world-first virtual mentoring world for deaf teenagers inside Minecraft, called League of Hearoes. After months of testing, the world has launched weekly live events, attracting more than 50 deaf or hard of hearing (DOHH) teenagers.

Wednesday TV Wrap: The Block Sees Off The Bachelor (Just)
  • Media

Wednesday TV Wrap: The Block Sees Off The Bachelor (Just)

Nine’s The Block was the most watched entertainment show of Wednesday night, narrowly seeing to Ten’s The Bachelor by 881,000 to 854,000, respectively. Ten’s latest attempt at a homegrown drama, Playing For Keeps, debuted last night with a promising 583,000. The Block was enough to give Nine the biscuits, winning last night with 28 per cent audience […]

by B&T Magazine

B&T Magazine
Cummins&Partners Wins Media Account For Red Cross Blood Service
  • Advertising
  • Media

Cummins&Partners Wins Media Account For Red Cross Blood Service

The Australian Red Cross Blood Service (ARCBS) has appointed Cummins&Partners as its new media partner following an extensive competitive pitch review. The media remit has been added to creative services at Cummins&Partners, creating more of a full-service partnership with ARCBS. Samantha Bartlett, marketing director at ARCBS, said: “We are absolutely delighted to appoint Cummins&Partners as […]

Diesel Turns Online Hate Into Cool New Fashion Campaign Littered With Stars
  • Advertising
  • Campaigns

Diesel Turns Online Hate Into Cool New Fashion Campaign Littered With Stars

Italian youth fashion brand Diesel has unveiled its latest campaign that uses social media hate and turns it into a clever new campaign. The ad stars Nicki Minaj, Gucci Mane, Bella Thorne, Tommy Dorfman, Miles Heizer, Yovanna Ventura, Barbie Ferreira, Yoo Ah-In and Jonathan Bellini. Each celebrity chose some of the worst comments they’d received, and Diesel designed exclusive items for each […]

by B&T Magazine

B&T Magazine
Infographic: How Sponsoring An Event (Like Goat Yoga Or A Garlic Festival) Can Grow A Business
  • Marketing

Infographic: How Sponsoring An Event (Like Goat Yoga Or A Garlic Festival) Can Grow A Business

A common malady of marketers is how to best spend their marketing dollars and get the best outcomes (ie. sell more stuff). But a new study suggests that going “hyper-local” could be an easy and effective place to start. The study, by US marketing firm Zipsprout, says that micro-targeting local consumers via corporate sponsorships can be one of […]

by B&T Magazine

B&T Magazine
Clemenger BBDO’s ‘Exceptions To The Rule’ Recruitment Program Now Open
  • Advertising

Clemenger BBDO’s ‘Exceptions To The Rule’ Recruitment Program Now Open

The annual search for Australia’s best and brightest talent has launched today through Clemenger BBDO’s ‘Exceptions to the Rule’ program, with applications open for placements across Clemenger BBDO Melbourne and Sydney. ‘Exceptions to the Rule’ is a commitment to the agency’s belief that the future leaders of the creative industry aren’t solely coming through traditional […]