Campaign: Mortgage Choice Happy as a Pig in…

Campaign: Mortgage Choice Happy as a Pig in…
SHARE
THIS



Mortgage Choice has unveiled a new marketing campaign that not only focuses on the company’s transition into a full financial services hub, but also officially launches the new brand.

“Our new ‘Happy As’ campaign allows the business to highlight what we do and why we do it,” said Mortgage Choice’s general manager of marketing Melissa McCarney.

“With our recent move into financial planning, we believe it is the perfect time to communicate to all Australians that we now do much more than we used to. Today we are more than a mortgage broker, we are a fully fledged financial services hub. To highlight this transition, we decided to give our entire brand a refresh, and this new advertising campaign is just an extension of that.”

McCarney said Mortgage Choice had appointed brand strategy specialists Moon Group to help the company build and integrate a new brand strategy that successfully communicates Mortgage Choice’s purpose.

“We wanted to create a new brand, logo and advertising campaign that all Australians could relate to – a brand that successfully communicates who we are, what we do and what we believe in,” she said.

According to McCarney, the new advertising campaign builds on the company’s previous ‘Know the Feeling’ campaign and focuses on how Mortgage Choice can help customers build rich lives by offering them the freedom to focus on what makes them happy.

“The new campaign allows us to not only celebrate our services, but how those services can help our customers achieve happiness. We believe the services we provide at Mortgage Choice allow our customers to achieve their financial goals and therefore feel ‘Happy As’,” she said.

“As part of the new advertising campaign, we have focused in on the ‘Happy As’ feeling because that is how we want our customers to feel when they have the right financial plan in place to let them get on with the important business of being happy.”

According to McCarney, the new campaign uses well-known sayings brought to life with a bit of humour to communicate the feeling of being ‘Happy As’.

“We wanted the new advertising campaign to be completely different from traditional financial services advertising. At Mortgage Choice, we believe we have some key differentiators that separate us from other financial services businesses,” she said.

“At Mortgage Choice, we offer a choice of home loan and financial services products coupled with expert advice to help customers choose the right product for them. At the end of the day, the only choice that matters to us is the one that is right for the customer, and we are determined to communicate that to all Australians.”

McCarney said the new advertising campaign would run across all channels including television, print and radio, with the first instalment of television advertisements airing Sunday 7th September.

Moving forward, Ms McCarney said the company had big plans for the ‘Happy As’ campaign and would make sure the messaging was reinforced in a consistent way across various mediums – from social media to public relations and television advertising.

“The mortgage market is booming at the moment and we believe this new campaign will allow us to connect with Australians so we can help them live the life they want, while also growing our business,” she said.

Latest News

News Unveils Delicious.Com.Au Refresh, Plus The Launch Of Delicious.Travel
  • Media

News Unveils Delicious.Com.Au Refresh, Plus The Launch Of Delicious.Travel

News Corp Australia’s premium food and lifestyle media brand delicious. has unveiled its new website delicious.com.au and launched the brand’s travel content destination delicious. Travel at an event at Icebergs Dining Room and Bar in Sydney. News Corp Australia’s director of lifestyle Fiona Nilsson and delicious. editor-in-chief Kerrie McCallum were joined by newly appointed delicious.Travel editor-at-large George Calombaris and […]

Taylors Wines Urges Vino Drinkers To Chill Their Reds Again This Summer
  • Campaigns

Taylors Wines Urges Vino Drinkers To Chill Their Reds Again This Summer

Taylors Wines is again challenging wine conventions in a new campaign that inspires wine drinkers to chill their red wines this summer. It’s widely believed that red wine should be served at room temperature. But among those in the know, popping a red in the fridge for 30 minutes before serving can make all the […]

How To Be An Introvert AND Run A Successful Client-Facing Agency
  • Opinion

How To Be An Introvert AND Run A Successful Client-Facing Agency

Emma Bannister (pictured below) is the CEO of Presentation Studio and author of the book Visual Thinking: How to transform the way you think, communicate and influence with presentations. In this guest post, Bannister – a self-confessed introvert – reveals her tips on overcoming her people fear and becoming a success… I have a classic kitchen bench, start-up […]

Opinion

by B&T Magazine

B&T Magazine
Holden Unveils Latest Acadia 4WD In New Campaign Via AJF Partnership
  • Advertising
  • Campaigns

Holden Unveils Latest Acadia 4WD In New Campaign Via AJF Partnership

Holden’s brand rejuvenation from Aussie local to full-import takes another step with the launch of the Holden Acadia advertising campaign: Holden Acadia. Arrive.  The campaign, developed by AJF Partnership, suggests Acadia drivers that they “Don’t just turn up. Arrive.” Holden marketing director Kristian Aquilina said the Holden Acadia – as well as the Equinox also launched this year – […]