The Australian Association of National Advertisers (AANA) has secured Monica Lewinsky to speak at its RESET conference in October this year.
Lewinsky became a household name after it was revealed she had had an intimate affair with US President Bill Clinton in 1998.
Since the revelation she was widely condemned and only recently has talked about the bullying she endured as a result of the affair.
She is now an anti-bullying advocate.
In her Sydney address at AANA’s RESET conference, Lewinsky will speak about her own journey, the current 24 hour news cycle and the impact of social media.
“Monica can speak with real authority not only about surviving a media and online maelstrom, but about how to carve out a new purpose, one that draws on but also transcends the original controversy that thrust her into the world’s spotlight,” said AANA CEO Sunita Gloster.
“I heard her speak at Cannes last year and I know that anyone concerned about reputation management in the 24/7 news and social media environments will find her story and perspective moving, highly relevant and compelling.
“Our RESET agenda is one that seeks to challenge and inspire marketers to think differently about the coming year and in that context we are excited to welcome Monica’s story and message in advocating for a less harmful social media environment. My thanks to Ogilvy Australia for helping bring Monica to the stage.”