Mobile Marketing? Here’s How To Beat Those Bounce Rates

The Foxtel Group has announced that Amanda Laing, Foxtel Group chief commercial and content officer and BINGE managing director, has resigned and will be leaving the Group later this year. “Since joining the Foxtel Group in 2018, Amanda has been instrumental to the Foxtel Group’s content strategy and has played a key leadership role in […]

After more than 100 years, Australians will hear from the Anzacs of Gallipoli in their own words. Tomorrow, Thursday April 25, in an Anzac Day eight-page special, News Corp Australia’s state and regional mastheads will publish The Lost Letters. Kept safe by the Australian War Memorial, the hand-written letters have been transcribed for this special. […]

Coinciding with the 10th anniversary of the agency, Akkomplice has joined Howatson+Company. Akkomplice was founded in Melbourne by Kenny Hill in 2014 after leadership roles with JWT, DDB and M&C Saatchi. Since then, the independent creative agency has worked with leading brands, including Kellogg’s, Darrell Lea, Mercedes-Benz, Sirena, Slater & Gordon, Pringles, Choice Hotels, Wesfarmers […]

Google has announced that it will be delaying the end of third-party cookies on Chrome potentially into 2025. Google said that there were “ongoing challenges” with the deprecation plans, related to “reconciling divergent feedback from the industry, regulators and developers.” It had been planned to finally kill the cookie in the “second half of Q4” […]

Marketing advisory, strategy, and analytics company Forethought have revealed that only 3.3 per cent of Australians ranked education as the top priority for the Federal budget, falling well behind areas such as cost of living (53 per cent), healthcare (13 per cent), and housing (13 per cent). When it comes to education in particular, universities […]

Charity organisation Cancer Chicks has launched a powerful new brand platform and campaign, FUCC It, empowering young women living with cancer and gathering support from everyday Australians. “FUCC It”, developed via an integrated partnership between Initiative IMPACT and MBCS, aims to become a cultural catchcry to empower young women not to let cancer, severe chronic […]

Are you left flummoxed in the canned tuna & free range eggs aisle? Just wait till this green certification gets up.

MasterChef returns for its 2024 season. B&T stands by putting peppercorns in Gravox & no one will be any the wiser.

A large broom has swept through Dentsu's local ops this morning, taking with it some big names & the air con's cobwebs.

B&T's asking adland creators to reveal their top trends. And it's not good news for your Jenny Kee cardigan collection.

Mable has extended its HOYTS sensory screening partnership. Vigorously defends its two-star Oppenheimer review.

Anything to do with childhood cancers has B&T's 110% support. That said, we do ignore the red meat & alcohol warnings.

As parents would attest, given the cost of orthodontics you'd expect this campaign to be a lavish production indeed.

Need an excuse to duck out of a video call this arvo? Show this to your boss.

DoubleVerify receives responsible AI certification. However, not its robotic vacuum that's been seen menacing the cat.

Are you known as the office Austin Powers? More for you teeth than shagability? Get snappy new fangs with this news.

Albo's 2024 from hell continues - Rabbitohs in crisis, down in the polls and now feuding with world's richest man.

Real estate agents again tops in the 'least trusted profession' polls, nudging used car salesmen & ad creatives.

This pro predicts more "teamwork" in a post-cookie era. Which spells bad news for the uncooperative or plain stubborn.

Entries for the Five Decades of Advertising awards close Monday. And no extensions! Any bribery is open til Wednesday.

Rot your teeth, get fat and support women's sport all at the same time with this sweet new sponsorship arrangement.

Chicken chain unveils important First Nations initiative. The actual chickens more concerned with the Adani coal mine.

MFA Awards adds some serious clout to its judging panel. Still no confirmation Paulini will be performing on the night.

Every office has that one hard of hearing person that's oblivious to the fact. Ramp up their insecurities with this.

Data shows Aussies prioritising light entertainment over hard news. And who can blame them if you've seen the hard news!

It's never good if your office smells like faeces & brine chunks in aspic. Not if you're pet-friendly agency Fur Media.

There are few pluses to be had with global warming, except the extension of ice-cream eating season.

Got friends at Sling & Stone? Expect the dreaded loofah and bath bomb for birthdays/Christmas this year.

SBS could go full vegan for Adam Liaw's seventh season and reduce its TV audience and emissions by 99 per cent.

GumGum & Playground xyz tap into consumer mindset. B&T prefers tapping a keg, but whatever works.

Last week saw every part of the human experience: Exalted, devastated, exhausted & stuffing sausage rolls in the corner.

Farmer Wants A Wife does make the country life seductive. Apart from the manure stench & the bleating roosters at 5am.

Aussie comms agency unveils its Tokyo plans. Confirms it's still getting the hang of the toilets over there.

Try as he may to surreptitiously blend in with the wall in his photo, this PR fellow still relatively easy to spot.

Fashion bible Marie Claire unveils its Sustainability Awards. Yet still refusing to recycle 2023's maxi skirts trend.