“Mobile is dead!” Says Pandora’s Aussie Boss Jane Huxley

“Mobile is dead!” Says Pandora’s Aussie Boss Jane Huxley
SHARE
THIS



With all this talk from marketing, tech and data companies about the power of the smartphone, music streaming site Pandora’s managing director, Jane Huxley, has broken ranks to declare that mobile’s time has already come and gone.

“It’s dead,” Huxley  bravely told B&T. “I am passionate about technology and where it’s going. I do a lot of reading and talking and thinking around the future, and I’ll put the premise into the market now that mobile is dead.”

jane huxley

“People will be like, ‘Argh! Let me take a breath! Oh my God!’ but if we don’t think that’s true, then we’re not really thinking about where we’re going to be in three to five years’ time.

“We know the cycles are getting shorter. We know about wearables. At some point in time, a car for example, will have a SIM card in it. The car becomes an iPad on wheels. The sense of untethered technology is not dead, but it may not be this thing that I’m holding right now to talk to you.”

Pandora launched in Australia and New Zealand in 2012 and has a very strong user base growth.

In February the internet radio service said it was adding 20,000 to 30,000 new Australian users a week; but Huxley, a former chief executive and publisher at Fairfax Media who’s held senior roles at Microsoft and Vodafone, insists it’s important to not become complacent.

“I’m passionate about the future,” she said. “What happens to media and content when everything is targetable? This blank sheet of paper. To that end, I was a geek at Microsoft in `89, and there is a geek inside of me that I just indulge.”

Huxley argues Pandora’s algorithm is superior to its main rival, Spotify, and insists it’s reaching more and more music fans, stealing market share from traditional music radio.

“I love disruption and of course our role here is to disrupt traditional radio,” she added. “I have no fear of change. No fear of momentum. I’m really passionate about disrupting today.”

Huxley will be one of the chief speakers at Daze of Disruption in Sydney on the 18th and 19th of May.

 

Please login with linkedin to comment

Latest News

Fairfax Appoints Philippa Walker As Head Of Travel
  • Media

Fairfax Appoints Philippa Walker As Head Of Travel

Following the recent restructure of its commercial division, Fairfax Media has appointed Philippa Walker to oversee the Travel vertical within Australian Metro Publishing (AMP) business which includes The Sydney Morning Herald, The Age, The Australian Financial Review, Brisbane Times, WAtoday and more.  In late 2017, the commercial teams were reshaped with a vertical focus under […]

Australia’s OOH Industry Grows Revenue For Eighth Consecutive Year
  • Advertising
  • Media

Australia’s OOH Industry Grows Revenue For Eighth Consecutive Year

The local out-of-home (OOH) industry increased its net media revenue by 6.03 per cent in 2017 to $837.1 million, signifying its eighth consecutive year of growth. According to figures released by the Outdoor Media Association (OMA), net revenue for the OOH industry grew 4.5 per cent in the final quarter of 2017 to $252.7 million. Digital […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]

What To Expect From The App Economy In 2018
  • Opinion
  • Technology

What To Expect From The App Economy In 2018

Here's an insightful, authoritative synopsis of the app economy. So, you're right, it wasn't written by a B&T journo.

Opinion

by B&T Magazine

B&T Magazine