Mobile engagement with news sites jumps by 41%

Mobile engagement with news sites jumps by 41%
SHARE
THIS



Engagement with Australia’s top 10 news sites shot up in March, according to the latest Nielsen Online Ratings which revealed “notable growth” for The Mail Online.

The top 10 news sites increased their session engagement by an average 28% from February to March with big jumps in mobile device engagement in the latest results, which include the major enhancements Nielsen unveiled yesterday.

Overall, session engagement on mobile was up 41% on average for the top 10 sites with average rises of 31% for tablet sessions and 21% for desktop.

While News Corp’s news.com.au continues to leave and the overall top five remain unchanged, there was a shift in the bottom half of the table courtesy of  The Mail Online, The Guardian and BBC.

The Mail Online jumped from tenth position to sixth.

According to Nielsen the majority of The Mail Online’s growth came from referrals from Ninemsn’s homepage to tabloid stories such as reports on socialite Brynne Edelsten.

The BBC made a return to the top 10 while The Guardian recorded significant growth throughout March. The majority of The Guardian’s growth was as a result of a 38% increase in its female audience, a fact Nielsen said was unique given most news sites’ gains were from male readers.

Based on unique audience data, the Nielsen ratings are in addition to internal figures of 5.1 million unique browsers which also saw Guardian Australia record 13 days across March where traffic was higher than the recorded launch day numbers in May 2013. The same figures also demonstrate a month on month traffic increase of 26%.

The Guardian Australia said that it had 13 days across March hwere traffic was higher than recorded launch day numbers in May last year.

Katharine Viner, editor-in-chief Guardian Australia, said:“Today’s Nielsen ratings go some way to reflecting an incredible March for Guardian Australia. We've combined great coverage of Australian stories, from David Marr on George Pell at the Royal Commission to our innovative Great Barrier Reef interactive, with major global stories which are live and updated on the Guardian globally for 24 hours a day, such as the search for the MH370 plane and the Oscar Pistorius trial.

"I'm delighted that we continue to smash our readership targets as we approach one year since the launch of Guardian Australia."

Monique Perry, head of Nielsen’s Media Industry Group, said: “We always see a kick in unique audience figures when comparing February to March due to the extra days in the month.”

“Looking specifically at the news category, last month we had big international and local stories such as the MH370 story which our research shows drove new, incremental audiences online for latest updates.”

Please login with linkedin to comment

Latest News

Clemenger BBDO’s ‘Exceptions To The Rule’ Recruitment Program Now Open
  • Advertising

Clemenger BBDO’s ‘Exceptions To The Rule’ Recruitment Program Now Open

The annual search for Australia’s best and brightest talent has launched today through Clemenger BBDO’s ‘Exceptions to the Rule’ program, with applications open for placements across Clemenger BBDO Melbourne and Sydney. ‘Exceptions to the Rule’ is a commitment to the agency’s belief that the future leaders of the creative industry aren’t solely coming through traditional […]

The Six Types Of Meetings People Despise
  • Media

The Six Types Of Meetings People Despise

Donna McGeorge (pictured below) is a speaker, author and mentor who helps people make their work work. She is also author of The 25-Minute Meeting: Half the Time, Double the Impact. In this guest post, McGeorge says most of us despise the office meeting and here’s the six worst types… I once heard a very senior leader […]

Opinion

by B&T Magazine

B&T Magazine
Mango Melbourne Announces Three New PR & Event Hires
  • Marketing

Mango Melbourne Announces Three New PR & Event Hires

Mango Melbourne, part of the DDB Group, has welcomed three new team members following recent business growth. Carol Laws (right in photo), Janette Henstridge (left) and Maddie Poulson (middle) bring with them experience across PR and events, in sectors including consumer, retail, telecommunications and fashion. An account director with previous roles at Kate & Co […]

Why Curiosity Matters In Leadership
  • Opinion

Why Curiosity Matters In Leadership

Corrine Armour (pictured below) is a leadership expert who helps leaders and organisations develop fearless leadership and deliver transformational results. Armour is also the author of Leaders Who Ask: Building Fearless Cultures by telling less and asking more. In this guest post, she asks are you a genuinely curious leader or just a judgemental one? Curiosity creates […]

Opinion

by B&T Magazine

B&T Magazine
Businesswoman hand connecting jigsaw puzzle, Business solutions, success and strategy concept
  • Media

Tealium Partners With The Lumery

Tealium, the leader in real-time customer data orchestration solutions, and The Lumery, a full-service customer experience agency, have partnered to bring to life the vision of a full MarTech ecosystem for Vocus Communications. Vocus recognised a huge opportunity for growth through the digitisation of their consumer brands. As such, Vocus has begun the process of […]

McCann Names New MD For Melbourne
  • Advertising

McCann Names New MD For Melbourne

McCann's new Melbourne MD is promising sweeping changes. Well, at the very least delicate carpet shampoo changes.