MKTG Signs Exclusive Commercial Partnership With PlayersVoice

MKTG Signs Exclusive Commercial Partnership With PlayersVoice

MKTG has announced it has signed an exclusive commercial partnership with newly-launched sports storytelling site PlayersVoice.com.au – an agreement that will see the agency move into a new territory of sports marketing.

The partnership between MKTG and PlayersVoice will see the business managing brand partnership opportunities for the new platform; working with clients to deliver a premium and integrated marketing solution that is unique from any other digital publisher in the country.

PlayersVoice is a new online destination featuring rich and raw first-person stories from elite Aussie sportspeople, integrating brands into content rather than using traditional digital display model.

Matt Connell, national managing director of MKTG, said: “Becoming the exclusive commercial partner of PlayersVoice heralds an exciting new chapter for our business and clients, as we move into a new territory of sports marketing.

“With PlayersVoice, MKTG has found an innovative new partner helping to engage brands with sports fans, moving beyond the live and stadium environment into the 24/7 digital world – giving direct access to content developed and shared by some of the country’s greatest sportspeople.”

“PlayersVoice is unlike anything else in the market. It offers a game-changing opportunity for our clients who aspire to associate themselves with Australia’s elite sportspeople in a completely safe and premium environment”.

PlayersVoice CEO Kerry McCabe said: “Globally, the sports sponsorship sector is changing quickly as rights holders and brands attempt to keep up with fan behaviour.

“When identifying commercial partners, the two imperatives for us were to find a company genuinely committed to driving business outcomes for brands investing into sport, and with existing assets that complement the PlayersVoice offering.

“MKTG has exceptional assets and shares our vision for bringing brands from the sidelines to the emotional centre of all that is great in sport.

“We believe this will prove to be powerful partnership promising to deliver an exceptional end-to-end fan engagement experience for marketers.”




Please login with linkedin to comment

MKTG PlayersVoice PlayersVoice.com.au

Latest News

Revium Snags Peter Bauld From Deloitte Digital
  • Advertising

Revium Snags Peter Bauld From Deloitte Digital

Revium, a leading full-service digital and AI consultancy, has announced the appointment of Peter Bauld (lead image) as Executive General Manager. Revium is a full-service digital and AI consultancy with over 20 years of experience creating engaging digital experiences for leading organisations and their customers. Bauld joins Revium after an illustrious career spanning over two […]

Veridooh Snatches Prashand Menon From ScentreGroup
  • Advertising

Veridooh Snatches Prashand Menon From ScentreGroup

Out-of-home OOH) and digital media leader Prashand Menon (lead image) has joined OOH ad tech company Veridooh as group business director within NSW and QLD. Menon joins Veridooh from his most recent role as ScentreGroup’s group business director and brings with him more than 10 years of experience in Australian media. Previously, he held positions […]

Kat & Co Transforms Into THE WORLD OF Experiential Agency
  • Advertising

Kat & Co Transforms Into THE WORLD OF Experiential Agency

After more than twelve years of producing experiences for some of the world’s most innovative brands, including Hermes, Van Cleef & Arpels, Louis Vuitton, and Tiffany & Co, Kat & Co has quietly metamorphosed into THE WORLD OF. THE WORLD OF is an experiential agency at the juncture of culture, technology and the human condition. […]

SMG Studio Launches Risk: Global Domination X Dune Part Two
  • Campaigns

SMG Studio Launches Risk: Global Domination X Dune Part Two

Through a licensing agreement with Legendary Entertainment, SMG Studio inked the rights to adapt Dune: Part Two into a game based on Risk: Global Domination, Hasbro’s interactive board game. Inspired by Denis Villeneuve’s cinematic masterpiece, Dune: Part Two, this new digital adaptation, RISK: Global Domination X Dune: Part Two, is poised to captivate players from […]

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market
  • Marketing

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market

Taylor Swift, Lunar New Year and the Sydney Gay and Lesbian Mardi Gras Festival have had a dramatic impact on the number of people moving in and around Sydney over the past month, drawing big crowds into the heart of the city and its surrounding suburbs. New data from digital outdoor company QMS reveals a […]