MKTG has announced it has signed an exclusive commercial partnership with newly-launched sports storytelling site PlayersVoice.com.au – an agreement that will see the agency move into a new territory of sports marketing.
The partnership between MKTG and PlayersVoice will see the business managing brand partnership opportunities for the new platform; working with clients to deliver a premium and integrated marketing solution that is unique from any other digital publisher in the country.
PlayersVoice is a new online destination featuring rich and raw first-person stories from elite Aussie sportspeople, integrating brands into content rather than using traditional digital display model.
Matt Connell, national managing director of MKTG, said: “Becoming the exclusive commercial partner of PlayersVoice heralds an exciting new chapter for our business and clients, as we move into a new territory of sports marketing.
“With PlayersVoice, MKTG has found an innovative new partner helping to engage brands with sports fans, moving beyond the live and stadium environment into the 24/7 digital world – giving direct access to content developed and shared by some of the country’s greatest sportspeople.”
“PlayersVoice is unlike anything else in the market. It offers a game-changing opportunity for our clients who aspire to associate themselves with Australia’s elite sportspeople in a completely safe and premium environment”.
PlayersVoice CEO Kerry McCabe said: “Globally, the sports sponsorship sector is changing quickly as rights holders and brands attempt to keep up with fan behaviour.
“When identifying commercial partners, the two imperatives for us were to find a company genuinely committed to driving business outcomes for brands investing into sport, and with existing assets that complement the PlayersVoice offering.
“MKTG has exceptional assets and shares our vision for bringing brands from the sidelines to the emotional centre of all that is great in sport.
“We believe this will prove to be powerful partnership promising to deliver an exceptional end-to-end fan engagement experience for marketers.”