Ministry of Sports Marketing Awards 2017 Winners Announced!

BMF and Clemenger BBDO Melbourne have dominated this year’s Ministry of Sports Marketing Awards, collectively taking home half of the trophies on offer.

B&T Magazine
Posted by B&T Magazine

The event, held last night at Royal Randwick Racecourse in Sydney and hosted by Triple M’s Gus Worland, was developed to shine a light on the sports marketing sector as a whole and highlight the opportunities for the very best talent to be working in sport in Australia.

BMF claimed the most gongs on the night with three. The agency’s ‘You’ve Gotta Have A Team’ campaign for Football Federation Australia’s Hyundai A-League won the Best Digital Sports Marketing Campaign, Best Use of Social Media in Sport and the Sport Advertising Campaign of the Year categories.

Clems Melbourne also found itself in the winner’s circle, taking home the Best Sports Marketing Campaign and Best Use of Sponsorship in Sport awards for its work with NAB.

Check out the full list of winners below, as well as the above gallery of snaps from the night.

Category Entry name Company
Best Content Coverage for Sport AFL Media AFL
Best Digital Sports Marketing Campaign You’ve Gotta Have a Team BMF
Best Sports Digital Platform Supercars Official App Adrenalin
Best Sports Marketing Campaign Introducing the NAB Mini Legends Clemenger BBDO Melbourne & NAB
Best Sports Marketing Customer Experience (CX) Strategy The Cronulla-Sutherland Sharks and Marketo Tackle Fan Engagement Head On Marketo
Best Use of Social Media in Sport You’ve Gotta Have a Team BMF
Best Use of Sponsorship in Sport Dove Strength to Care with David Pocock Octagon
Best Use of Sponsorship in Sport NAB Supporting Every Footballers Dreams Clemenger BBDO Melbourne & NAB
Innovation in Sports Marketing Cricket Australia and TLA Pool Deck at The Gabba Cricket Australia & TLA Worldwide
Sport Advertising Campaign of the Year You’ve Gotta Have a Team BMF