Millennials And The Circular Economy Take The Stage At Sustainable Brands

Millennials And The Circular Economy Take The Stage At Sustainable Brands
SHARE
THIS



By 2025, 75 per cent of the global workforce will be millennials. Born between 1982 and 2000, this diverse group has been labelled entitled, self-indulgent and selfie-obsessed, but the data shows they are significantly more engaged with sustainability and social justice than previous generations.

This is one of the hot topics being debated at the inaugural Sustainable Brands conference in Sydney, Australia, 27 – 29 June 2016.

Seeing beyond financial reward and status, millennials are looking for purpose, sustainability and social impact when it comes to the brands they buy and the brands they work for.

With millennials embracing the decoupling of growth from natural resource consumption, known as the Circular Economy, Accenture recently revealed that it will be an industry worth $4.5 trillion in the next 15 years. And digital is powering the circular revolution just as the steam engine powered the industrial revolution.

It’s these kinds of major issues that will feature at the upcoming event, which follows on from the successful Sustainable Brands conference in San Diego (6 – 9 June) that brought over 200 speakers from companies like Coca-Cola, Ben & Jerry’s, Walmart, Microsoft, and more together to discuss the future of the corporate world.

Speaker at the San Diego conference and continuing on to keynote at the Sydney event, Bert van Son, CEO, MUD Jeans and inventor of the revolutionary Lease A Jeans formula believes a circular economy approach attracts millennials more than the overly utilised principles of the linear economy.

“For decades supply chains and products flowed in one direction: from manufacturing to consumption, ending in landfill, yet we live in a world with limited resources, so it’s time to consider the well-being of the earth and its resources across all industries including fashion.

“Brands need to reduce their dependencies on the world’s scarce natural resources and benefit from the opportunity to generate revenue from waste, to create more innovative, responsive and customer-centric product and services that millennials engage with. It’s not about losing money, it’s about boosting competitiveness in saturated markets.

“I’ve been in the fashion industry for 30 years, and it has many problems. Cotton is one of the worst things we grow on this earth. Every year we grow 24 billion kilos of cotton on 2.5 per cent of our cultivated land and we spray 25 per cent of pesticides and insecticides over it. Consumers want cheap products and brands want fast fashion and maximum revenue so we see many products made in very bad conditions.

“Then, the fast paced nature of fashion sees the world burn garments, which equates to about 10 per cent of the world’s global carbon dioxide. All in all, bad for humans and bad for space ship “earth”.

“At MUD Jeans we are the first and only circular fashion brand making sure our organic and certified cotton jeans come back to us for recycling, by our Lease a Jeans concept. We target the market of millennials; our conscious explorers. I believe in a world without waste and at SB16 Sydney brands will learn that recycling is fun and sustainable too!” concluded van Son.

Bert van Son, CEO, MUD Jeans is a keynote speaker at the Sustainable Brands inaugural Australian conference, 27- 29 June at the Sofitel Sydney Wentworth. Other keynote speakers include Dr Sally Uren, CEO, Forum for the Future, Simon Mainwaring, Founder, We First, Tom Szaky, Founder and CEO, TerraCycle and Jane Caro, social commentator, author, novelist, journalist, broadcaster, columnist and advertising writer.

SB16 Sydney is organised by MCI Australia and supported by host partners Banksia Foundation and Sustainable Business Australia. Strategic partners include the NSW Government and Destination NSW.

Please login with linkedin to comment

Latest News

Western Australia Gets Its First Influencer Marketing Agency
  • Marketing

Western Australia Gets Its First Influencer Marketing Agency

Western Australia’s first dedicated social influencer marketing agency will launch next week to service the state’s new and rapidly growing digital industry. The Influencer Agency – TIA – brings strategy, accountability and measurement to influencer marketing for WA brands using WA influencers. TIA will also assist influencers wanting to grow their brand by developing new […]

One-on-one With Marie Claire Editor Nicky Briger
  • Media

One-on-one With Marie Claire Editor Nicky Briger

Following the launch of the revamped marieclaire.com.au, editor Nicky Briger spoke to Magazine Networks about all it can offer readers. In September, Pacific Magazines unveiled an all-new digital experience for Marie Claire. Led by design thinking, the new look marieclaire.com.au was crafted to provide a better reader experience across all devices. It’s a testament to […]

Women’s Health Unveils Its New Premium Digital Experience
  • Media

Women’s Health Unveils Its New Premium Digital Experience

Pac Mags’ Women’s Health has unveiled an all-new premium digital experience. With a faster, cleaner, more intuitive and visually consistent brand experience across all devices, the new look is designed to optimise the user’s journey with less clutter, discoverable content and seamless integration for commercial partners. Will Everitt, head of product and technology said: “The digital evolution of […]

Digital Agency Inlight Secures Two Key Client Wins
  • Marketing
  • Technology

Digital Agency Inlight Secures Two Key Client Wins

Independent agency Inlight has announced it has won the digital account for Benetas, a not-for-profit aged care provider in Victoria. Following a competitive pitch process, Inlight was chosen to handle Benetas’ new website design, build and ongoing optimisation. Richard Barker, marketing manager at Benetas, said: “We wanted an agency that could be our true digital […]

AMI Awards 2017 Winners Revealed!
  • Marketing

AMI Awards 2017 Winners Revealed!

With almost 30 awards handed out, B&T predicts plenty of numb bottoms at last night's AMI Awards in Melbourne.

Clems Sydney CEO Andy Pontin Quits
  • Advertising

Clems Sydney CEO Andy Pontin Quits

Sure, B&T flashed the news of Andy Pontin quitting this morning. White lies aside, he's actually still got six months.

by B&T Magazine

B&T Magazine
Adobe MAXes Most Creatives In A Room Record
  • Advertising
  • Media

Adobe MAXes Most Creatives In A Room Record

B&T's journo is reporting live from the annual Adobe Summit in Vegas. Although, "reporting" is somewhat of a stretch.

Opinion

by David Hovenden

David Hovenden
Digital Women’s Network & The Australian College Of Marketing Unveil Latest Short Courses
  • Marketing

Digital Women’s Network & The Australian College Of Marketing Unveil Latest Short Courses

The Australian College of Marketing is collaborating with the Digital Women’s Network to bring new short courses aimed to provide the latest skills across all aspects of the Digital landscape, kicking off in Melbourne and Sydney in 2018. Course content will focus around various topics related to the digital marketing landscape. All courses will run […]

Man working at office desk, looking at computer and scratching head
  • Technology

Where Are Digital & Tech Skills & Salaries Headed?

The rapid pace of technological change in the digital sector is seeing demand for those with the right skill sets outstrip availability, both locally and globally. The individuals who have kept their skills up to date are being well-rewarded financially. Now, Digital + Technology Collective’s expanded annual Skills and Salary Survey will put some numbers and context […]

Disney & ESPN Unify Sales & Partnerships Teams
  • Advertising
  • Marketing
  • Media

Disney & ESPN Unify Sales & Partnerships Teams

Disney and ESPN have formed an even closer bond, announcing a new alignment of the two properties through their media sales and partnerships teams. Instead of entering through three doors, Disney ESPN Media Sales & Partnerships will give media buyers and marketers a refined, singular point of entry for Disney, ESPN Digital and Maker. Nik […]

by B&T Magazine

B&T Magazine
Sydney Start-up Muzaara Partners With Commission Factory To Turbocharge Digital Ad Spends
  • Advertising
  • Marketing

Sydney Start-up Muzaara Partners With Commission Factory To Turbocharge Digital Ad Spends

Sydney-based adtech start-up Muzaara has announced a new strategic partnership with performance marketing platform Commission Factory. Together, Muzaara and Commision Factory are providing SMEs with a secret weapon to skyrocket their online brand visibility and effectively manage and maximise their online advertising campaigns. This partnership will allow both online marketing companies and their impressive roster […]

Kellogg’s Creates AR Halloween Trick Or Treat Experience Via Shazam & Orchard
  • Campaigns
  • Marketing
  • Technology

Kellogg’s Creates AR Halloween Trick Or Treat Experience Via Shazam & Orchard

Breakfast cereal manufacturer Kellogg’s has joined forces with Shazam and digital agency Orchard to deliver a first-of-its-kind augmented reality (AR) Halloween Trick or Treat experience for families. The campaign, which leverages Shazam’s visual recognition platform and recently-launched AR platform, sees Kellogg’s pilot the replacement of physical gifts in cereal packs with a digital experience that […]

Kraft Heinz Appoints Cummins&Partners As New Creative Agency
  • Advertising

Kraft Heinz Appoints Cummins&Partners As New Creative Agency

Kraft Heinz today confirmed the appointment of Cummins&Partners as its new Creative agency after an extensive pitch process. They will be responsible for brand strategy and integrated creative across the expanding Kraft Heinz portfolio including Kraft, Heinz and Golden Circle. A Kraft Heinz spokesperson said: “After an exhaustive search involving a competitive pitch, we have made […]

Patrick Delany (CEO, Fox Sports), Hugh Marks (CEO, Nine Entertainment Co), Miranda Devine (Columnist, News Corp), Michael Miller (Executive Chairman, News Corp Australasia), Grant Blackley (CEO & Managing Director, Southern Cross Austereo) at Radio Alive 2017
  • Media

Media Bosses Weigh In On Ten-CBS Deal

Do you enjoy articles featuring industry big-wigs? Well, it doesn't come much bigger and wiggier than this, we say.

by B&T Magazine

B&T Magazine
Kantar TNS’ Ali Dexter Joins T Garage As Director Of Insights & Strategy
  • Marketing

Kantar TNS’ Ali Dexter Joins T Garage As Director Of Insights & Strategy

Melbourne-based market research consulting agency T Garage has announced the appointment of Ali Dexter as its director of insights and strategy. Dexter joins T Garage from Kantar TNS, where she was the director of its Qualitative division. Prior to that, Dexter held a number of senior roles at Kantar TNS in the US and Vietnam.  “After […]

XXXX on Tuesday, March 21, 2017, in Las Vegas. (Jeff Bottari/AP Images for Adobe)
  • Advertising

Adobe Releases Advertising Cloud App

Not one, but two Adobe announcements. The tech elves have been busy this week, not that we're inferring Adobe is Santa.