Michigan Bookstore Gives Full Refunds For ‘Go Set a Watchman’

Michigan Bookstore Gives Full Refunds For ‘Go Set a Watchman’

A Michigan bookstore, Brilliant Books, is offering disgruntled customers a full refund for Harper Lee’s new book Go Set A Watchman, the store claims the book’s marketing campaign was misleading and exploitative.

Go Set A Watchman was the highly anticipated second book from Harper Lee that was released 55 years after her Pulitzer Prize winning book To Kill A Mockingbird.

In a blog post, the independent bookstore said: 

“We at Brilliant Books want to be sure that our customers are aware that Go Set A Watchman is not a sequel or prequel to To Kill A Mockingbird. Neither is it a new book.  It is a first draft that was originally, and rightfully, rejected.

“It is disappointing and frankly shameful to see our noble industry parade and celebrate this as ‘Harper Lee’s New Novel’.  This is pure exploitation of both literary fans and a beloved American classic (which we hope has not been irrevocably tainted).”

The bookstore’s owner, Peter Makin, told US publication Detroit Free Press why the company is offering refunds.

“We are not offering refunds based on the quality of the (Harper Lee) book or its content. We are offering refunds to those who bought the book based on marketing that led them to believe it was something other than what it actually was. If you find yourself complicit in misleading a customer, you should make amends. Again, this isn’t about whether they liked the book. Its about being misled by the marketing.”

 




Please login with linkedin to comment

Sharemarket

Latest News

The Mars Agency Announces Latest Findings Of Retail Media Report Card
  • Advertising

The Mars Agency Announces Latest Findings Of Retail Media Report Card

The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
  • TV Ratings

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick

A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]