Merrell Joins Crazy Bandwagon Of Tough Mudder Enthusiasts With New Partnership

Merrell Joins Crazy Bandwagon Of Tough Mudder Enthusiasts With New Partnership
SHARE
THIS



The gruelling hell that is Tough Mudder has recruited outdoor apparel brand Merrell as a presenting partner for global events from 2016.

The multi-year partnership will see Merrell’s commitment to bringing outdoor experiences new audiences matched up with more than two million active-wearing people who participate in Tough Mudder events.

“At Merrell, we believe that hard elements shouldn’t harden your spirit, that they should be enjoyed, not defeated,” RCG Brands executive director Ted Bladock said.

“Tough Mudder shares our vision of wit and grit, and together we are committed to inspiring others to overcome obstacles by eliminating barriers to enjoying the outdoors.”

“Wearing Merrell tells the world you love the outdoors,” Merrell chief marketing officer Linda Brunzell said.

“Our co-developed apparel will not only celebrate the accomplishment of becoming a Mudder, but will enhance the participant experience.”

Tough Mudder Inc. co-founder and CEO Will Dean said the partnership was born out of shared values.

“Tough Mudder is more than an event – it’s a lifestyle based on teamwork, courage, personal accomplishment, and fun, and our partnership with Merrell reflects these shared values. Together we will continue to innovate and improve the event in 2016, and help inspire a new community of Mudders,” he said.

In 2016, Merrell will present 60 plus Tough Mudder events in six countries. Each event features a 10 plus-mile course with world-class obstacles designed to test both physical and mental strength.

Courses will include new and updated obstacles developed by Tough Mudder’s Obstacle Innovation Team with features designed to test Merrell’s trail and outdoor gear.

The marriage will also see the two brands establish touchpoints such as finisher shirts, on-site presence to engage participants and spectators in Merrell’s ‘Do What’s Natural’ brand platform and a truckload of gear specially designed to reflect the outdoors.

 

Latest News

US Cult Brand Yeti Enlists Alley To Drive Australian Expansion
  • Marketing

US Cult Brand Yeti Enlists Alley To Drive Australian Expansion

American cult brand Yeti has its international expansion sights on Australia and has enlisted digital marketing agency Alley to make its mark. The Texas-based company has reinvited the luxury cooler and outdoor accessories market, and Yeti’s partnership with Alley has already begun. Clayton Anderson, content and marketing manager at Yeti Australia, said: “We have big […]

The Five Annoying Habits You Need To Break
  • Opinion

The Five Annoying Habits You Need To Break

Scott Stein (pictured below) is a leadership and productivity specialist and author of Leadership Hacks: Clever shortcuts to boost your impact and results. In this guest post, Stein looks at the bad habits we all need to ditch to get our lives motoring once again… Do you ever feel like there are not enough hours in the […]

Motivation & Commitment: Why The Two Are Not The Same
  • Opinion

Motivation & Commitment: Why The Two Are Not The Same

Lisa Stephenson (pictured below) is a global speaker, leadership consultant success coach and author of life strategy book Read Me First. In this guest post for B&T, Stephenson says understanding how motivation and commitment differ could be a good way to achieving your goals… Working as a success coach has shown me that motivation happens on the inside and for […]

Opinion

by B&T Magazine

B&T Magazine
Thinkerbell Combine Cooking And Cabs In New Work For 13Cabs
  • Advertising

Thinkerbell Combine Cooking And Cabs In New Work For 13Cabs

A new TV series featuring celebrity cook, Anna Gare, and a team of real-life cabbies, hits the screens this week. The show, Anna Gare’s Cab Fare, follows the TV cook as she gathers stories and recipes from 13cabs’ diverse network of cab drivers – culminating in the creation of delicious dishes inspired by Australian drivers […]

Made In Katana Appoints Dylan Adams As Head Of Production
  • Advertising
  • Marketing
  • Media

Made In Katana Appoints Dylan Adams As Head Of Production

Australian-owned creative agency Made In Katana (MIK) has announced the appointment of Dylan Adams as head of production to support its growth in Asia. Adams is an ARIA award-nominated record producer, mix engineer, audio engineer and audio specialist. He joins MIK after a stint as head of music at post-production house Sound Reservoir. In his […]

Mamamia Media Group Appoints Howard Wilbury As Head Of Partnerships
  • Media

Mamamia Media Group Appoints Howard Wilbury As Head Of Partnerships

Mamamia has announced the appointment of Howard Wilbury to lead its premium partner division M+. Wilbury’s background spans both media owners and creative agencies, with stints at Channel [V], Westfield, DDB and M&C Saatchi. His most recent role was leading a full-service creative and production agency within the M&C Saatchi Group. Tony Prentice, chief revenue […]

Former Agency Boss Andrew Baxter Joins University Of Sydney’s Business School
  • Marketing

Former Agency Boss Andrew Baxter Joins University Of Sydney’s Business School

The University of Sydney Business School has announced the appointment of Andrew Baxter as an adjunct Professor of Marketing. Baxter is currently a senior adviser for KPMG’s entrepreneurial Customer, Brand and Marketing Advisory (CBMA), and previously headed agencies Ogilvy and Publicis here in Australia. In his new role, Baxter will work to establish a dialogue […]