Mercedes’ chickens buy their way past Audi in online video viral race

Mercedes’ chickens buy their way past Audi in online video viral race

Forbes has published an article outlining five things every marketer can learn from Audi and Mercedes online video campaigns.

Working with social video analytics company Unruly, Forbes pulled together the most shared videos from the hotly contested automotive market and found that Mercedes Chicken/Magic Body Control and Audi’s Zachary Quinto vs. Leonard Nimoy ‘The Challenge’ gained the top two spots.

As Forbes piece points out, the Mercedes video looks like it was produced on a shoestring budget, while the Audi video looks very expensive indeed. However both had enormous success, with the Audi video having an initially higher viral spike.

However Mercedes was able to extend the tail of its viral life by using paid media to keep the video going. Check out the original article here.




Please login with linkedin to comment

Latest News

The Mars Agency Announces Latest Findings Of Retail Media Report Card
  • Advertising

The Mars Agency Announces Latest Findings Of Retail Media Report Card

The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
  • TV Ratings

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick

A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]