Men At Work Communications Wins Mad Mex PR Account

Men At Work Communications Wins Mad Mex PR Account
SHARE
THIS



Fast food chain Mad Mex has appointed Aussie boutique creative business Men At Work Communications (MAW) to turbocharge the brand and to generate buzz in a competitive marketplace.

The Mexican-themed fast food chain, which operates throughout Australia and New Zealand, has tasked MAW with handling communications, including a creative activation and general PR.

MAW managing director Adam Mumford said Mexican food is massive in Australia at the moment, and Mad Mex is leading the charge.

“The food is delicious and the brand is incredibly fun. It’s the perfect client for an agency like Men At Work. We are literally bursting with ideas, and we’re pumped to get stuck into the work,” he said.

“This win marks the first major client we’ve brought on board since launching our Youth Strategy Division, and it really justifies the direction that we’ve been taking the agency.”

MAW launched its Youth Strategy Division earlier this year in a bid to target the elusive youth market, and promoted account manager Nick Donovan to the role of youth strategy director.

MAW will start work with Mad Mex immediately.

Latest News

Blue 449 Launches New Campaign For Chivas  “Success Is A Blend”
  • Campaigns
  • Media

Blue 449 Launches New Campaign For Chivas “Success Is A Blend”

Blue 449 has launched a new paid media campaign called Success is a Blend for Chivas Regal, the original luxury blended Scotch whisky. This through the line campaign celebrates the belief that blended is better, in life and in Scotch. Chivas’ faith in blending was instilled by founding brothers, James and John Chivas, who pioneered […]

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders
  • Media

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders

The Australian has today published its fourth annual edition of The Deal focused on emerging female leaders, in association with Chief Executive Women (CEW). The issue showcases successful women while asking some challenging questions. The Deal editor Helen Trinca said: “Women have achieved so much, even if there is more to do, and there is […]

Shake The Cage Cup Submissions Open
  • Media

Shake The Cage Cup Submissions Open

Didn't have much like on the recent Melbourne Cup? Well, why not turn your attention to the Shake The Cage Cup instead?