Men At Work Communications Opens US Office With 8 Foundation Clients

Men At Work Communications Opens US Office With 8 Foundation Clients
SHARE
THIS



Aussie boutique creative agency Men at Work Communications (MAW) has announced it has set up new digs in Venice, California.

The new office opened with eight foundation clients, some of which are local Aussie brands that MAW will be launching into the American market.

The US office will initially have four staff, and will lean on the Australian operation for support, but over the next year will establish itself as a standalone agency that takes the unique culture of MAW and adds some Californian flair, according to managing director Adam Mumford.

“Over the past year or so, we’ve been getting more and more interest from the US,” he said.

“We have a unique creative proposition and a strong existing network in the American creative scene, and this enabled us to gain a strong foothold in the market. We also have a number of clients locally who are ripe for expansion, so the move made perfect sense.

“Does it help that the office is in Venice, California? Sure. Who doesn’t want to have a Californian operation. It’s a beautiful place that boasts a vibrant business scene, so it’s the perfect setting for an independent creative business.

“Lots of Australian agencies move to New York when they set up camp in North America, but we found there are far more creative opportunities on the West Coast.”

Among the agency’s new US-based clients is Unleashed TV. MAW will launch Jase Andrews and Simon Anderson from Australia’s premier four-wheel-drive and adventure show All4Adventure into the US market, kicking off with a celebrity appearance at the SEMA Show in Las Vegas in October/November this year.

MAW has also been responsible for launching Australian brands Rhino Rack and Australian Brewery into the US market.

MAW will continue to push PR, social media and content marketing for Rhino Rack, and will handle a broad range of PR activities for Australian Brewery, in a bid to garner both B2B and B2C opportunities.

Meanwhile, Wealth Within has tapped up MAW to launch its latest book and education platform in the US via trade talks, PR and social media.

The agency has also commenced work with Magswitch, a US-based company with capabilities to revolutionise and improve technology in manufacturing, production and aerospace.

There are an additional three launch clients which the agency will announce in due course.

“There is a palpable energy in the agency at the moment,” Mumford said. “Ever since we made the decision to expand beyond traditional PR into broader creative services and into a full-service digital offering, the growth has been phenomenal.

“We don’t plan to stop here. Once we have bedded in our new clients in the US, we will embark on an aggressive expansion phase. Within two or three years, we expect the American operations to rival the Australian offices in terms of billings.”

Latest News

Charity Group Debuts Confronting Ads For International Children’s Day
  • Campaigns

Charity Group Debuts Confronting Ads For International Children’s Day

Today is International Children’s Day and to draw attention to the often appalling treatment of many of the world’s kids, charity group Right To Play has unveiled two stunning and provocative spots. The work of BBDO Toronto, the first is a 90-second TVC highlighting the mistreatment, forced marriage and child labour suffered by many children around the world. While a second deals […]

by B&T Magazine

B&T Magazine
Sydney Uni & JWT China Connect Human And Machine Learning With Creativity
  • Media
  • Technology

Sydney Uni & JWT China Connect Human And Machine Learning With Creativity

How will the future of work look for creative agencies?  How can technology be applied to the creative process – can it be automated? These are the key questions to be grappled with by University of Sydney academic experts and students in a new partnership with international advertising agency J. Walter Thompson China, in Shanghai. […]

Suncorp Appoints OMD As Master Media Agency
  • Advertising
  • Media

Suncorp Appoints OMD As Master Media Agency

OMD Australia has been appointed Suncorp’s Master Media Agency to manage the media planning and buying for the group’s network of brands including Suncorp, AAMI, GIO and Apia. The appointment of OMD comes after Suncorp confirmed it was reviewing its media account in October, putting incumbent Starcom on notice. It also coincides with the company’s move to a network […]

ABC Unveils Its Content Line-Up For 2019
  • Media

ABC Unveils Its Content Line-Up For 2019

The ABC has put recent management turmoil behind it to unveil its 2019 schedule. Highlights include the return of fan favourites Shaun Micallef’s Mad as Hell, Julia Zemiro’s Home Delivery and Anh’s Brush with Fame. David Anderson, ABC acting managing director, said: “The ABC tells the story of Australia and in 2019 we have many great […]

Seven Ways To Apply Speech Analytics In Marketing
  • Marketing
  • Opinion
  • Technology

Seven Ways To Apply Speech Analytics In Marketing

In this guest post, CEO of Delacon, Michael Center (pictured below), says speech analytics has a myriad of useful applications for any business and here he outlines seven applications to improve your marketing… Speech analytics data collected from calls made by potential new customers allows businesses to drive greater personalisation in the online environment and create […]

Opinion

by B&T Magazine

B&T Magazine
Stockland Tells Aussies To ‘Give A Little Christmas’ Via CX Lavender
  • Advertising
  • Campaigns

Stockland Tells Aussies To ‘Give A Little Christmas’ Via CX Lavender

Stockland has unveiled its 2018 Christmas Campaign, launching across its national social and owned media channels. Titled ‘Give a Little Christmas’ the ad is by creative agency CX Lavender and celebrates the spontaneous, unplanned and unexpected moments that make Christmas special and can bring a community closer. Ben Allen, general manager marketing at Stockland, said: “At Stockland, we believe […]

Harper’s BAZAAR Devotes December Issue To Conservation
  • Media

Harper’s BAZAAR Devotes December Issue To Conservation

The December issue of Harper’s BAZAAR, on sale today, celebrates a unique collaboration between the luxury lifestyle title and Australia’s iconic Taronga Zoo. Fronted by Australian supermodel and mother of two, Gemma Ward, the December issue is devoted to raising awareness to the work Taronga Zoo, and the newly established Taronga Institute of Science and […]

The $400,000 Problem Of Storing Media Assets
  • Media
  • Opinion

The $400,000 Problem Of Storing Media Assets

In this gust post, Collaboro CEO Warwick Boulter (pictured below), says too many marketers aren’t taking care of their very expensive media assets and offers his tips to ensure you safeguard yours… A business’ digital media assets form a significant part of its overall asset portfolio. Maximising the use of these assets and protecting them against loss is […]

Opinion

by B&T Magazine

B&T Magazine