Melbourne Moonshine Distillery Launches High-End Hooch

Melbourne Moonshine Distillery Launches High-End Hooch
SHARE
THIS



This week, boutique white lightning distiller Melbourne Moonshine launches their inaugural liquor offering, Sour Mash Shine. A new take on the Southern tradition of moonshine distilling.

Inspired by the moon and those fabulous copper stills (and fuelled by a little moonshine) the Sense team designed the unique bottle and packaging, including the label and packing boxes to transport the precious liquid.

“This is a business built on passion and a genuine love for what they do, which is something we can relate to,” says David Whiteside, one of the directors at Sense. “The recipe for Melbourne Moonshine has been passed down through one of the owners’ family for generations – what they have is a spirit of exceptionally high quality that deserves respect.”

Moonshine_Bottle_012

To help people explore the spirit, Melbourne Moonshine collaborated with Black Pearl’s mixologist Nathan Beasley to develop a signature series of cocktails. You can check out the recipes (and mugshots of the drinks) at the Melbourne Moonshine microsite, also created by Sense.

CREDITS

Client: Melbourne Moonshine

Agency: Sense

Creative Director: Guillaume Roux

Copywriter: Rebecca Sloan

Designer: Vincent Casey

Photographer: Gavin Green

Developer: Josh Stopper

Digital Producer: Matt Howsam

Account Manager: Xanthea Grose

Please login with linkedin to comment

HBT agency

Latest News

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban
  • Advertising
  • Campaigns

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban

Australia’s leading health and wellbeing brand IsoWhey has launched its latest national campaign, ‘#YouGotThis’. Created by Urban, the campaign highlights the real-life struggles Australians face on their weight management journey. A journey made easier through perseverance, and a little help from IsoWhey. The #YouGotThis campaign is IsoWhey’s biggest marketing investment to date, with executions running […]

Taking A stand? Just Do It…Maybe
  • Marketing
  • Opinion

Taking A stand? Just Do It…Maybe

In this guest post, creative and strategy director at WE Buchan, David Coupland (pictured below), takes a look at the fallout from Nike’s Colin Kaepernick campaign and says what it also does is show the importance brands now play in our lives… Nike’s decision to feature Colin Kaepernick as the face of their 30th anniversary “Just Do It” campaign […]

Opinion

by B&T Magazine

B&T Magazine
How To Optimise Branded Keywords
  • Marketing
  • Opinion

How To Optimise Branded Keywords

In this guest post, CEO of Delacon, Michael Center (pictured below) talks the value of branded keywords for marketers and offer his tips on getting the best from yours… Branded keywords are an essential part of the digital marketing strategy for many large businesses. Trading on the recognition and equity of a brand’s name, some of the country’s […]

Opinion

by B&T Magazine

B&T Magazine
OLYMPUS DIGITAL CAMERA
  • Marketing
  • Opinion

Expertise First, Influence Second: When Influence Is A By-Product Of Expertise

In this guest post, Taryn Williams, CEO and founder of influencer and creative talent marketplace theright.fit, explains why influence should be a by-product of success, not the foundation for it… Like any form of advertising and promotion, influencer marketing is not without its controversies. Earlier this year Australia’s Federal Minister for Health, Greg Hunt, ordered […]

Opinion

by B&T Magazine

B&T Magazine
Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience
  • Campaigns
  • Marketing
  • Technology

Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience

Ford Australia has unveiled a new innovation that showcases the iconic Ford Mustang through a collaboration Facebook and Instagram. The interactive campaign invites Facebook and Instagram communities to take part in a live poll to identify Australia’s ultimate Mustang design. Targeting performance car fans, along with design lovers and image-conscious consumers, Ford and its partner […]