Melbourne Business School’s Marketing Program Ranked Third Best In the World

Melbourne Business School’s Marketing Program Ranked Third Best In the World

The marketing program at Melbourne Business School is among the top three on offer across the globe, according to the latest annual rankings by the Financial Times.

B&T Magazine
Posted by B&T Magazine

Melbourne Business School was the only Aussie school to feature in the rankings, placing third behind Northwestern University’s Kellogg School of Management and Indiana University’s Kelley School of Business, which are both in the US.

Zeger Degraeve, who is the dean of Melbourne Business School, said the result was thanks to years of hard work and determination.

“For Melbourne Business School to be named by the Financial Times (FT) as one of the world’s top three business schools for marketing is a tremendous achievement, and reflects the strength, passion and commitment of our marketing faculty,” he said.

“Changes at our school since 2012, such as implementing our one-year MBA program, enhancing our careers service to better support graduates, increasing the quality of our candidates, boosting our faculty and research, and overhauling our internal processes, are all investments which are starting to pay dividends.

“For example, since 2012 the average GMAT score for our full-time MBA students has increased from 635 to 705, and we’re placing more students in careers at leading firms, such as McKinsey, Uber, Microsoft, EY, Intel and Bain & Company. We’ve also increased the size of our faculty by 28 per cent and are growing our degree program enrolments.”