Melbourne Agency Appeals to Senses of Czech & Slovak Film Festival

Spectators at Open-Air Cinema event at Reisinger park in the city center of Wiesbaden, Germany - waiting for the beginning of the film.
SHARE
THIS



The organisers of the Czech & Slovak Film Festival have hired Melbourne creative agency Sense to design a poster to help promote the event.

The theme is ‘resistance’, in recognition of the 25th anniversary of the non-violent Velvet Revolution in Czechoslovakia.

CASFFA_Poster_1

Sense created a simple, powerful visual loaded with meaning: a broken hammer symbolising oppression and uprising. Hand painted type (red and blue – the colours of the Czech and Slovakian flags) graphically referenced protest placards.

The organisers were so taken by the work they asked Sense to apply it to everything from tote bags to programs. Sense also volunteered to produce a promotional video that further extended the hammer concept.

With the scope of work growing daily, Sense also offered to redesign the festival’s corporate identity. The new logo is intentionally simple to allow for the theme to take centre stage each year.

“Creating branding work for a cultural event, especially one that is as visual as cinema, is always challenging. It’s about designing a brand that will be enduring but also leaving enough room to be creative and reflect each annual event as best as possible,” explains Guillaume Roux, creative director at Sense.

Sense created everything in-house. “We’re a multidisciplinary agency and we love new challenges. The guys made quite a mess casting hammers in plaster, but it was a great experience for our design team. Now we’re making moulds of everything!” says Guillaume.

The festival showcases all kinds of films: features, shorts, documentaries, animations, present day hits and 1960s New Wave classics. There will also be a retrospective of one of the region’s iconoclasts, Jan Švankmajer.

The second Czech & Slovak Film Festival opens in Melbourne on Thursday 21st August at ACMI and will run to Friday 29th August. This year it will also travel to Sydney, opening on Thursday 4th September at Dendy Newtown and run for three days to Sunday 7th September.

Please login with linkedin to comment

Latest News

Fairfax Appoints Philippa Walker As Head Of Travel
  • Media

Fairfax Appoints Philippa Walker As Head Of Travel

Following the recent restructure of its commercial division, Fairfax Media has appointed Philippa Walker to oversee the Travel vertical within Australian Metro Publishing (AMP) business which includes The Sydney Morning Herald, The Age, The Australian Financial Review, Brisbane Times, WAtoday and more.  In late 2017, the commercial teams were reshaped with a vertical focus under […]

Australia’s OOH Industry Grows Revenue For Eighth Consecutive Year
  • Advertising
  • Media

Australia’s OOH Industry Grows Revenue For Eighth Consecutive Year

The local out-of-home (OOH) industry increased its net media revenue by 6.03 per cent in 2017 to $837.1 million, signifying its eighth consecutive year of growth. According to figures released by the Outdoor Media Association (OMA), net revenue for the OOH industry grew 4.5 per cent in the final quarter of 2017 to $252.7 million. Digital […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]

What To Expect From The App Economy In 2018
  • Opinion
  • Technology

What To Expect From The App Economy In 2018

Here's an insightful, authoritative synopsis of the app economy. So, you're right, it wasn't written by a B&T journo.

Opinion

by B&T Magazine

B&T Magazine