Medibank Taps Strava To Launch New Rewards Program With Cadel Evans

Medibank Taps Strava To Launch New Rewards Program With Cadel Evans
SHARE
THIS



Medibank has announced it will be teaming up with Strava – a social platform for athletes – marking an exciting collaboration between Australia’s leading health insurance brand and the innovative social platform.

To kick things off, Medibank is launching an interactive, performance-based rewards program – the Medibank Strava Club – with the first set of challenges designed with the help of Medibank ambassador and 2011 Tour de France winner Cadel Evans.

Accessed via Medibank’s member rewards platform, Live Better, and using real-time GPS tracking data and mobile technology, the Medibank Strava Club will offer users weekly incentives and prizes based on their performance.

The first initiative to launch via the Medibank Strava Club is ‘Cadel’s Winter Cycling Challenge’ – a four-week program aimed to test riders’ determination and commitment.

Each week, a winner will be rewarded with premium cycling gear, with the overarching challenge winner and a friend given the opportunity to ride alongside Cadel on the iconic Great Ocean Road in an all-expenses paid trip.

Medibank’s general manager of marketing, Fiona Le Brocq, said: “Through innovative technology and the use of health data, Strava has successfully captured the attention and imagination of everyday athletes – both here in Australia and internationally.

“We’re delighted to team up with Strava and hope that together we can help inspire Aussies to get active outdoors – with some extra incentives along the way.”

Mateo Ortega, head of integrations at Strava, said: “We share Medibank’s approach of inspiring individuals and communities to be active through the power of data. We’re excited to have Medibank on board as one of our 18,000 API partners who are using Strava as a platform for innovation.”

Evans said: “I’m a firm believer in getting active outdoors – whether you’re on the bike, hitting the pavement or just going for a walk. Through the Medibank Strava Club, I’m excited to help motivate and support all Aussies in challenging themselves and reaching their fitness goals, so we can all live healthier lives.”

Latest News

Dan Gregory’s Five Tips For Effective Collaboration
  • Opinion

Dan Gregory’s Five Tips For Effective Collaboration

In this guest post, CEO of The Impossible Institute, Dan Gregory (main photo), says if you’re lost for inspiration then two heads – even 100 heads – are always better than one… The implementation of effective collaboration leading the generation of results has been well documented, but there is one example that comes to mind – this […]

Opinion

by B&T Magazine

B&T Magazine
Poll Reveals What Journalists Fear the Most
  • Media

Poll Reveals What Journalists Fear the Most

A global poll of journalists from 52 countries has identified declining ad revenues as the profession’s number one concern. Staff cuts came second and the dreaded “fake news” came in at third. The poll was conducted by German press organisation Impressum and asked respondents the three questions below: In one word, what defines journalism in your […]

by B&T Magazine

B&T Magazine
Aussie Adland’s Brightest Come Together To Crystal-Ball Trends In Creative & Marketing
  • Advertising
  • Marketing

Aussie Adland’s Brightest Come Together To Crystal-Ball Trends In Creative & Marketing

A new Aussie study – based on the views of some of adland’s brightest – has concluded that data and technology is bringing agency creatives and marketers far closer together. The study, titled Joining The Dots: The Future Of Creativity, was conducted by PwC and Google and included the opinions of 15 industry thought leaders […]

by B&T Magazine

B&T Magazine
Aussie Study: Brands With An Excellent Reputation Can Charge Almost 10% More
  • Marketing

Aussie Study: Brands With An Excellent Reputation Can Charge Almost 10% More

Consumers are willing to pay more for products that not only have the features they want but also are delivered by businesses with a good reputation, a new Australian study has found. The study (which you can read in full here) was done by researchers at the University of Technology Sydney (UTS), puts a price on reputation […]

by B&T Magazine

B&T Magazine
P2P Transport Limited Becomes Australia’s Largest Taxi Advertising Network
  • Media

P2P Transport Limited Becomes Australia’s Largest Taxi Advertising Network

The acquisition of Nonstop Media by ASX-listed P2P Transport Limited will create Australia’s largest taxi advertising network. Adflow, P2P Transport’s advertising division, will take control of all acquired media assets to complement its growing fleet of digital rooftop signage, vehicle wraps and in-vehicle entertainment products across Australia. The acquisition grows Adflow’s footprint substantially by adding […]

UNSW Partners With Adobe To Transform Its Digital Ecosystem
  • Marketing
  • Technology

UNSW Partners With Adobe To Transform Its Digital Ecosystem

Computer software giant Adobe has announced a partnership with UNSW Sydney that will see Adobe Experience Cloud implemented across the university’s global digital ecosystem. The partnership with Adobe is part of a five-year overhaul of UNSW’s digital ecosystem designed to boost its reputation as a top 50 global university through improved integrated marketing capabilities and […]