MediaHub Implements Disaster Recovery For Imparja Television

MediaHub Implements Disaster Recovery For Imparja Television
SHARE
THIS



Despite what many might think it does actually rain in the red centre and when it does the results can often be devastating. This was the case recently when Alice Springs-based broadcaster was flooded. Such was the damage that Imparja’s broadcast playout partner, MediaHub Australia, had to step in with a disaster recovery initiative to keep the broadcaster on air.

MediaHub CEO Alan Sweeney explained, “Imparja’s sensitive television scheduling systems were extensively damaged by localised flooding in Alice Springs causing an inability to provide the programming schedules to us, their broadcast playout facility partner, based in Sydney.

“Fortunately we are prepared for any such event and stepped in to keep things running.”

The extreme weather event caused extensive flooding which in turn affected network connectivity and had a knock-on effect on the File Transfer Protocol systems that provide the vital link for the provision of data between Imparja and MediaHub.

Sweeney continued, “The team at Imparja really stepped up but due to the flooding were unable to provide the programming schedules that, once processed at MediaHub, enable the transmission of their signal to over one million resident viewers via an extensive broadcast footprint of over 3.6 million square kilometres spanning six states and territories.

“To rectify this MediaHub Australia utilised existing past programming schedules and reformatted and recreated them for playout for the duration of Imparja’s technical emergency. This meant no loss of broadcast or air time.”

As a result of MediaHub’s intervention what is normally a highly automated system was turned into a manually managed project with a finite window in which the scheduling operation could be completed successfully. Processes were put in place to build the required schedules, incorporating both automated and human data entry.

Alan Sweeney concluded, “This was a real rescue and recovery mission.

“Staff at MediaHub Australia and at Imparja worked extremely well together to ensure the continuous transmission of the Imparja Television service and as a result of MediaHub staff’s technical proficiency and agility, Imparja TV’s transmission to its viewership was seamless and unaffected even with their facilities being largely inoperative due to extensive flooding.

“This meant that during a time of hardship for many people affected by the severe weather, important and vital regional news was broadcast as per normal.”

Latest News

The Best Time Of The Day To Check Your Emails
  • Opinion

The Best Time Of The Day To Check Your Emails

Bombarded by too many emails? Are the the little buggers taking up more of your time than they effectively should? Well, let Inventium founder and B&T regular Dr Amantha Imber (pictured below) pass on her sage words on tackling your electronic mail avalanche… I have a confession to make. I love checking email. I love how productive I feel smashing through […]

Opinion

by B&T Magazine

B&T Magazine
Culture As A Competitive Advantage
  • Opinion

Culture As A Competitive Advantage

Emma Bannister (pictured below) is founder and CEO of Presentation Studio, APAC’s largest presentation communication agency and author of the book Visual Thinking: How to transform the way you think, communicate and influence with presentations. In her latest B&T post, Bannister says a good office culture brings a myriad of advantages you probably have not even […]

Opinion

by B&T Magazine

B&T Magazine
M&C Saatchi’s This. Film Studio Announces Nat Geo Doco Series On Rhino Conservation 
  • Campaigns

M&C Saatchi’s This. Film Studio Announces Nat Geo Doco Series On Rhino Conservation 

M&C Saatchi Group’s film and television production studio THIS. has revealed its first major project, a two-part documentary series in partnership with National Geographic, Cisco Systems, Canon Australia and Land Rover South Africa. The documentary series, hosted by cricket legend Kevin Pietersen and outback wrangler Matt Wright with conservationist and Canon Australia Photographer, Julia Wheeler, […]

Ovarian Cancer Australia Appoints 10 Feet Tall As Its Integrated Agency Partner
  • Media

Ovarian Cancer Australia Appoints 10 Feet Tall As Its Integrated Agency Partner

Following a competitive pitch process, 10 feet tall is standing proud as the newly appointed agency for Ovarian Cancer Australia (OCA). The agency’s response to a complex brief included a strong multifaceted brand platform that spans all media and includes mainstream media working in conjunction with fundraisers and activations for the charity throughout the calendar […]

Edge Adds BASF Seeds To Client Stable
  • Advertising
  • Media

Edge Adds BASF Seeds To Client Stable

Independent agency Edge has announced its Melbourne office has been appointed to deliver integrated services for agricultural brand BASF Seeds, following a competitive pitch. Edge’s remit spans strategy, creative, advertising, digital and media for BASF Seeds, its InVigor products and its MySeed platform. Dan King, managing director of Edge Melbourne, said the agency was delighted […]

Cropped shot of two men working together with laptop and notepad in a minimalistic workplace enviroment with desklamp and plant
  • Media

Applications Open For 2018 Copy School

Applications have opened for the 2018 Copy School in Sydney, sponsored by NewsMediaWorks, with another world-class line-up of guest creative tutors. Copy School is designed to encourage the best quality copywriting across all channels and engages some of Australia’s leading advertising creative directors and copywriters, as well as news media executives, to pass on their […]