“MediaCom’s Misreporting Was A Difficult Time For The Entire Industry”: IAG Marketing Boss

“MediaCom’s Misreporting Was A Difficult Time For The Entire Industry”: IAG Marketing Boss
SHARE
THIS



In this instalment of B&T’s IN THE KNOW – a video series featuring top tips from Australian marketing professionals and all brought to you by film production company In The Thicket – we chat with Jane Merrick, head of marketing at IAG.

IAG Insurance – whose brands include NRMA, SGIO and SGIC – was famously embroiled in the GroupM misreporting furore of late 2014 and switched its media buying from MediaCom to Mindshare back in March.

Merrick, who’d only just inherited the CMO role when the problem flared, describes the entire affair as a difficult time for everybody and the industry as a whole.

“It was one of the first challenges I faced being in the head of marketing role and it was certainly being thrown in the deep end,” Merrick said.

“It was completely unexpected and obviously quite impactful for the whole industry let alone the people impacted at MediaCom or my own team.

“Over that time what I learned was that trust was the most important thing you can have in a relationship with any partners that you have internally and externally.

“There was a huge level of transparency around what occurred which I respected and valued because transparency is linked to integrity and authenticity,” she said.

Did you miss last week’s IN THE KNOW with former Samsung marketing chief head of marketing Arno Lenior? Check it out here.

The IN THE KNOW video series is produced by In The Thicket, a production company with offices in Sydney and Melbourne.  To learn more about In The Thicket visit www.inthethicket.com.au

Latest News

Blue 449 Launches New Campaign For Chivas  “Success Is A Blend”
  • Campaigns
  • Media

Blue 449 Launches New Campaign For Chivas “Success Is A Blend”

Blue 449 has launched a new paid media campaign called Success is a Blend for Chivas Regal, the original luxury blended Scotch whisky. This through the line campaign celebrates the belief that blended is better, in life and in Scotch. Chivas’ faith in blending was instilled by founding brothers, James and John Chivas, who pioneered […]

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders
  • Media

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders

The Australian has today published its fourth annual edition of The Deal focused on emerging female leaders, in association with Chief Executive Women (CEW). The issue showcases successful women while asking some challenging questions. The Deal editor Helen Trinca said: “Women have achieved so much, even if there is more to do, and there is […]

Shake The Cage Cup Submissions Open
  • Media

Shake The Cage Cup Submissions Open

Didn't have much like on the recent Melbourne Cup? Well, why not turn your attention to the Shake The Cage Cup instead?