Mediacom and Hoodlum Create Doco Series To Destigmatise HIV

Mediacom and Hoodlum Create Doco Series To Destigmatise HIV
SHARE
THIS



A series of documentaries have been created for the HIV Foundation Queensland to combat rising HIV infection rates in the state.

The project was created by MediaCom, MediaCom Beyond Advertising and production house Hoodlum. It marks the second phase of the E.N.D H.I.V. campaign, the fight to stop the spread of HIV.

Stigma

Testing

Prevention

Kathleen Banks, group director and client service lead, MediaCom said of the work: “It came about through strategy development where we identified there was a need to get real people talking about HIV – people that actually were experiencing it.”

The team started working on the projects at the end of last year and after putting the concept through a research phase, casting began. Social media sites Facebook and Instagram were used to find people willing to speak about their condition, as well as speaking to health organisations including Queensland Positive People.

The three documentaries were directed by Mikey Trotter who has worked on numerous film and television projects including UK series Pineapple Dance Studios and The Real Housewives of Melbourne. He has also created work for the Sydney Gay and Lesbian Mardi Gras.

The videos are currently being seeded to target the gay community in Queensland.

MediaCom’s Banks said: “We’re immensely proud of them. They have been beautifully produced and done.”

Credits:

MediaCom
Gemma Hunter – Executive Creative Director / Head of MBA
Mikey Trotter – Director
Shelby Craig – Creative Art Director
Taylor Thornton – Copywriter
Kathleen Banks – Group Account Director
Josh Butt – Head of Content Production
Tess Wood – Content Manager
Alastair Anisimoff – Seeding Executive
Ryan Manning – SEO Manager

Hoodlum
Nathan Mayfield – Executive Producer, Hoodlum
Kristen Souvlis – Producer, Hoodlum
Aliza Nannicelli – Researcher
Matthew Bamkin – Director of Photography
Jake Kirby – Camera Assistant
Ack Kinmonth – Composer, Sound Design and Mixer
Michael Griffin – Editor and Colourist
David Peterson – Editor

Queensland Health
Phillip Stork – Marketing Manager
Jacquie McGraw – Marketing Team Leader
Dan Vercoe – Campaign Manager

HIV Foundation
HIV Foundation CEO Tony Majer

Latest News

Diversity Case Study Series: OMD
  • Advertising
  • Marketing
  • Media

Diversity Case Study Series: OMD

One need only look at the Cadbury Favourites chocolate selection to know it has nought to do with industry diversity.

by B&T Magazine

B&T Magazine
An Apology To Salmat’s Karen Lewis
  • Media

An Apology To Salmat’s Karen Lewis

Whoops! B&T's stuffed up and this certainly comes with our sincerest apologies for any offence caused.

by B&T Magazine

B&T Magazine
Adland Execs To Be Locked Up
  • Media

Adland Execs To Be Locked Up

Continuing adland's fascination with prison when it comes to charitable causes comes this latest trip to the slammer.

Australian Directors’ Guild Announces Mentorship Winners
  • Campaigns
  • Media

Australian Directors’ Guild Announces Mentorship Winners

Now in its second year, the Australian Directors’ Guild’s (ADG) Commercial & Content Directing Mentorship program announced its next round of eight mentoree recipients. The winners were announced at a special event held last night at FINCH, Sydney and attended by members of the screen and advertising industries. Acclaimed director, and ADG President, Samantha Lang, […]

Eyeota Deep Dives Into Australian Automotive Purchase Behaviour
  • Media

Eyeota Deep Dives Into Australian Automotive Purchase Behaviour

Eyeota, the global leader in audience data, has today released its latest results on automotive purchase intentions in Australia. The results provide a deep dive into what motivates the buyer and segments those into six different personas.

APN Outdoor Joins The AANA
  • Marketing
  • Media

APN Outdoor Joins The AANA

AANA's annual Christmas dinner and dance got a teensy bit more crowded following this announcement this morning.

QMS Introduces ‘The Lonsdale’ To Melbourne
  • Advertising
  • Media

QMS Introduces ‘The Lonsdale’ To Melbourne

Digital outdoor media company QMS Media has turned on a new premium landmark digital billboard situated in the heart of Melbourne’s CBD. Delivering a commanding presence at the major intersection of Lonsdale and Russell Streets, ‘The Lonsdale’ offers extended dwell times to both vehicle and pedestrian traffic, impacting more than 2.2 million contacts per month. […]

Portrait of a woman looking through out the blinds. Office worker looking through window blinds
  • Opinion

The Lurking Brand Threats Facing CMOs

Treading on gardening rakes and possible alien abduction notable omissions from this CMO threats piece.

Opinion

by B&T Magazine

B&T Magazine
Women In Media Profile: Susannah George
  • Media

Women In Media Profile: Susannah George

B&T is delighted to profile Urbanlist supremo Susannah George who, we understand, is not related to George Brandis.

by B&T Magazine

B&T Magazine
Ikon Lands Avis Budget Group Account
  • Advertising
  • Marketing
  • Media

Ikon Lands Avis Budget Group Account

B&T chooses and recommends Avis and John Karandonis shoes. Hang on, that was the end of Sale Of The Century.

by B&T Magazine

B&T Magazine
Principals Appoints New Creative Director For Melbourne
  • Marketing

Principals Appoints New Creative Director For Melbourne

Branding design agency Principals has announced the appointment of Pip Ireland as its Melbourne creative director. Ireland, who has been freelancing with the agency for the past six months, has previously held roles at Designworks in New Zealand and Melbourne as well as Moon Communications in Sydney. Principals executive creative director Simon Wright said: “We’ve […]

Pureprofile Unveils Next-Level Audience Segmentation Offering With RDA Research
  • Media
  • Technology

Pureprofile Unveils Next-Level Audience Segmentation Offering With RDA Research

Global media and technology company Pureprofile has partnered with RDA Research to enable further audience segmentation across its audience profiles. RDA Research’s geoTribes is a unique classification system that rivals traditional geodemographic approaches by grouping consumers into fifteen ‘tribes’ based on their life stage and socio-economic status. Clients are then able to better understand consumer […]