MediaCom And Cub’s Great Northern Brewing Co. Partner With Nat Geo To Find True North

MediaCom And Cub’s Great Northern Brewing Co. Partner With Nat Geo To Find True North
SHARE
THIS



MediaCom and Great Northern Brewing Co. (GNBC) have partnered with National Geographic and Outback Wrangler star Matt Wright to create True North; a national content lead campaign created to raise awareness of GNBC as the perfect beer for any outdoor occasion.

As a brand, CUB’s Great Northern is synonymous with celebrating ‘the good life’ and understands that from time to time, everyone needs time to get away and reconnect with mates in the great outdoors.

True North is a captivating three-part content series that will run on National Geographic, across Foxtel and online with bespoke content created for Facebook, Instagram and YouTube.

Created and produced by MediaCom’s specialist division, MediaCom Beyond Advertising (MBA) in collaboration with National Geographic, True North showcases an exceptional partnership which embraces a passion for the outdoors and storytelling.

 

True North tells the story of ‘The Mates Getaway’; a time to unwind, switch off from any of life’s distractions, head off road and catch up with the boys around the campfire. Accustomed with wrangling crocs and mustering cattle on a daily basis, GNBC gives Outback Wrangler’s Matt Wright and his mates, Willo and Jono, the opportunity to enjoy a well-deserved break, to experience going off- the grid and catching up around a campfire with some cold beers.

Shot in Northern Queensland by National Geographic, True North showcases mesmerising scenery combined with engaging storytelling, bringing to life the essence of the brand

Michelle Gazzola, marketing manager, for Great Northern said, “We’re pleased this partnership hits the mark for Great Northern and Matt is a great ambassador for this beer which has been one of the fastest growing new products in CUB’s history.”

Gemma Hunter, global executive creative director & head of MediaCom Beyond Advertising Australia said, “When we look for partnerships, we always seek a true and natural fit that allows us to bring a brand’s story to life in a unique and compelling way for the audience.

“Outback Wrangler’s Matt Wright and his friends Willo and Jono were the most natural and authentic fit for the True North story which we jointly created. Not only did the boys get the brand story and love the product, they naturally live the story of valuing quality time with their mates in the great outdoors.”

Matt Wright, star of National Geographic’s Outback Wrangler added, “I’m thrilled to be a part of the True North series. Getting away from it all and spending time with your mates is a really important part to life and it’s great to see that GNBC and National Geographic reflect that.”

“Partnering with GNBC and MediaCom on True North has provided the perfect opportunity for us to take viewers on a new adventure with Outback Wrangler’s Matt Wright. True North tells Matt’s story of the ultimate mates getaway through a series of unique content pieces, specifically created to reach a wider audience across National Geographic’s multiple platforms” said Julia Scales, director of advertising and partnerships, Fox Networks Group.

True North will air on National Geographic on December 4, 25 and January 15 2017 and will be each accompanied by bespoke content pieces tailor made for viewing on Facebook, YouTube, Instagram and programmatic.

CREDITS:
Carlton United Breweries (CUB):
Marketing Manager GNBC: Michelle Gazzola
Assistant Brand Manager GNBC: Laura Mescher
Brand Director Contemporary Beer: Paul Reason
VP Marketing Australia: Richard Oppy
MediaCom Beyond Advertising (MBA):
Global Executive Creative Director and Head of MBA Australia: Gemma Hunter
Melbourne General Manager: Brett Elliott
Content Director: Mathew Anastasi
Content Manager: Andrew Raymond
Planning Director, Account Management: Maree Hall
Digital Executive, IP&I: Annalise Booker
Manager, IP&I:: Catherine Dingli
National Geographic:
Creative Director: Richard Mayer
Producer / Director: Dan Walkington
Snr Advertising & Partnerships Manager: Dan Lyons
D.O.P: Ash Dunn
Aerials: Sam Collins
Design: Gavin Barnett
Audio: Plasma
Talent: The Fordham Company

 

Latest News

Why Aussie Adland Needs To Call “Time” On The “Good Ol’ Days”
  • Opinion

Why Aussie Adland Needs To Call “Time” On The “Good Ol’ Days”

In this guest post, J Walter Thompson Sydney’s head of strategy, Carly Yanco (pictured below), argues it’s time to call time on Australian advertising’s decadent times of yesteryear… I keep hearing that there was a time when working in advertising meant you were able to enjoy an extraordinary amount of long lunches, drunken office antics and politically incorrect […]

by B&T Magazine

B&T Magazine
Initiative Celebrates First Anniversary Of The “Yes” Vote
  • Media

Initiative Celebrates First Anniversary Of The “Yes” Vote

Initiative Australia has celebrated the first anniversary (today) of the YES Vote with parties at each of their Australian offices. Celebrating with colour, bubbles and words from members of Initiative’s Pride in Diversity Committee about the significance of the YES Vote. Melissa Fein, Initiative Australia CEO, spoke about the importance of marking this occasion with […]

Industry Gathers For Launch Of Rumbletown, With Guest Speaker Mark Ritson
  • Marketing
  • Media

Industry Gathers For Launch Of Rumbletown, With Guest Speaker Mark Ritson

250 of Queensland’s top marketers, creatives, media and production people turned out for the official launch of Rumbletown, the evolution of leading Brisbane independent agency Rumble. Professor Mark Ritson set the tone for the evening with his insightful and entertaining address, “Taking the Middle Path”. Welcoming guests, Rumbletown co-founder and managing partner Remy Brassac explained […]

Businesswoman hand connecting jigsaw puzzle, Business solutions, success and strategy concept
  • Media

CMO Council Partners With Australian Marketing Institute

Australia’s pre-eminent organization for marketing professionals has announced a partnership with the global body, the Chief Marketing Officer (CMO) Council, to offer international research, marketing intelligence and best practice insights to some 60,000 marketing practitioners in the country. The Australian Marketing Institute (AMI), which provides professional accreditation and continuing education, will give its members preferred […]

M&C Saatchi Creates Campaign For Lexus Featuring Music By Beck
  • Campaigns

M&C Saatchi Creates Campaign For Lexus Featuring Music By Beck

M&C Saatchi Melbourne has created a campaign for the launch of the Lexus compact SUV set to the soundtrack of Beck’s “I’m So Free”. The Lexus UX was designed by the manufacturer’s first female designer and is built to anticipate the driver’s every need with the TVC demonstrating its uncanny ability to be one step […]

How To Create Connections To Increase Your Influence
  • Opinion

How To Create Connections To Increase Your Influence

Darren Fleming (pictured below) is a speaker, author and trainer who specialises in helping leaders influence their teams. He is the author of Don’t be a D!ck – creating connections that make influence happen. In this guest post, Fleming offers proven tips on how to improve staff connections and your influence around any office… The secret to […]

Opinion

by B&T Magazine

B&T Magazine
PayPal Unveils “Uncle Awesome” In Witty Christmas Spot Via Buzzman
  • Advertising
  • Campaigns

PayPal Unveils “Uncle Awesome” In Witty Christmas Spot Via Buzzman

A dodgy uncle is the star of PayPal’s new Christmas spot set to air across 15 european countries this festive season. The work of famed Parisian agency Buzzman, the ad plays on the traditional family Christmas and the arrival of an uncle notorious for his over-touching, cheating and over-eating. This time around, thanks to Paypal, Mr […]

Isentia Builds Out Executive Team With Three New Appointments
  • Media

Isentia Builds Out Executive Team With Three New Appointments

Isentia Group Limited has announced three senior appointments to its executive leadership team to accelerate product enhancement, operational efficiencies and support ongoing transformation. Following an extensive search, Paul Russell has been appointed chief technology officer (CTO), Kelly Young chief human resources officer (CHRO) and Peter McClelland chief financial officer (CFO). Ed Harrison, Isentia chief executive officer and managing director, […]

Ovarian Cancer Australia Says ‘It’s Time For Ovary-Action’
  • Campaigns
  • Media

Ovarian Cancer Australia Says ‘It’s Time For Ovary-Action’

Ovarian Cancer Australia has launched its first pieces of work via agency 10 feet tall. ‘It’s time for ovary-action’ is their empowering, new creative platform that aims to rally all Australians to stand up and take action for the cause. The launch includes a quirky content video accompanied by print and radio components that aim […]