OVO Mobile, a disruptive hybrid telco and content business, has just announced their second motorsport partnership with Audi Sport Customer Racing Australia.
Audi Sport Customer Racing Australia, provides full racing services for its driver customers and their five Audi R8 LMS race cars. They are the 2015 Australian GT Champions – and lead the 2016 championship going into the Perth event.
Managed by Melbourne Performance Centre, they are one of only a few facilities outside of Germany chosen by Audi Sport international to run their Customer Sport program externally.
OVO Mobile will be providing all of the mobile telecommunications services for Audi Sport Customer Racing Australia as well as enabling real time data and in car statistics (telemetry) to be carried over the OVO network to the Audi GT Racing Team.
Team principal Troy Russell said, “It’s amazing to have a sponsorship partner that contributes value that directly goes towards to fans of the Audi GT Racing team along with content and services.
“We’ll get the coverage that we need to support the significant travel by the team, as well as essential statistics for our drivers that will support them to enhance their performance and increase their safety in real-time.”
In keeping with OVO tag line #forthefans, OVO will soon release a new version of the OVOPlay app which will add video content from the Audi GT Racing Team, live streaming of in car statistics (telemetry) and audio commentary during the Australian GT Championship. All of this will be available data free for OVO Mobile customers.
“Since announcing our V8 Supercars partnership, OVO has been delighted to have such interest across motoring and sporting bodies globally and are now really excited to partner with Audi Sport Customer Racing Australia and add such a premium brand and category. Ultimately it’s about growing our offering to deliver more value for the fans on their mobiles, data free,” remarked Matt Jones, OVO CEO.
OVO’s Chairman Barry O’Brien commented, “The launch of OVO has been well received across media owners, content creators, numerous sporting bodies and most importantly the customer.
“We are excited and honoured about the partnership with Audi Sport Customer Racing Australia and it demonstrates the interest OVO has created in the market since our launch earlier this year.”