Media Telco OVO Announces New Partnership With Audi Sport Customer Racing Australia

Media Telco OVO Announces New Partnership With Audi Sport Customer Racing Australia
SHARE
THIS



OVO Mobile, a disruptive hybrid telco and content business, has just announced their second motorsport partnership with Audi Sport Customer Racing Australia.

Audi Sport Customer Racing Australia, provides full racing services for its driver customers and their five Audi R8 LMS race cars. They are the 2015 Australian GT Champions – and lead the 2016 championship going into the Perth event.

Managed by Melbourne Performance Centre, they are one of only a few facilities outside of Germany chosen by Audi Sport international to run their Customer Sport program externally.

OVO Mobile will be providing all of the mobile telecommunications services for Audi Sport Customer Racing Australia as well as enabling real time data and in car statistics (telemetry) to be carried over the OVO network to the Audi GT Racing Team.

Team principal Troy Russell said, “It’s amazing to have a sponsorship partner that contributes value that directly goes towards to fans of the Audi GT Racing team along with content and services.

“We’ll get the coverage that we need to support the significant travel by the team, as well as essential statistics for our drivers that will support them to enhance their performance and increase their safety in real-time.”

In keeping with OVO tag line #forthefans, OVO will soon release a new version of the OVOPlay app which will add video content from the Audi GT Racing Team, live streaming of in car statistics (telemetry) and audio commentary during the Australian GT Championship. All of this will be available data free for OVO Mobile customers.

“Since announcing our V8 Supercars partnership, OVO has been delighted to have such interest across motoring and sporting bodies globally and are now really excited to partner with Audi Sport Customer Racing Australia and add such a premium brand and category. Ultimately it’s about growing our offering to deliver more value for the fans on their mobiles, data free,” remarked Matt Jones, OVO CEO.

OVO’s Chairman Barry O’Brien commented, “The launch of OVO has been well received across media owners, content creators, numerous sporting bodies and most importantly the customer.

“We are excited and honoured about the partnership with Audi Sport Customer Racing Australia and it demonstrates the interest OVO has created in the market since our launch earlier this year.”

Latest News

Sydney Uni & JWT China Connect Human And Machine Learning With Creativity
  • Media
  • Technology

Sydney Uni & JWT China Connect Human And Machine Learning With Creativity

How will the future of work look for creative agencies?  How can technology be applied to the creative process – can it be automated? These are the key questions to be grappled with by University of Sydney academic experts and students in a new partnership with international advertising agency J. Walter Thompson China, in Shanghai. […]

Suncorp Appoints OMD As Master Media Agency
  • Advertising
  • Media

Suncorp Appoints OMD As Master Media Agency

OMD Australia has been appointed Suncorp’s Master Media Agency to manage the media planning and buying for the group’s network of brands including Suncorp, AAMI, GIO and Apia. The appointment of OMD comes after Suncorp confirmed it was reviewing its media account in October, putting incumbent Starcom on notice. It also coincides with the company’s move to a network […]

ABC Unveils Its Content Line-Up For 2019
  • Media

ABC Unveils Its Content Line-Up For 2019

The ABC has put recent management turmoil behind it to unveil its 2019 schedule. Highlights include the return of fan favourites Shaun Micallef’s Mad as Hell, Julia Zemiro’s Home Delivery and Anh’s Brush with Fame. David Anderson, ABC acting managing director, said: “The ABC tells the story of Australia and in 2019 we have many great […]

Seven Ways To Apply Speech Analytics In Marketing
  • Marketing
  • Opinion
  • Technology

Seven Ways To Apply Speech Analytics In Marketing

In this guest post, CEO of Delacon, Michael Center (pictured below), says speech analytics has a myriad of useful applications for any business and here he outlines seven applications to improve your marketing… Speech analytics data collected from calls made by potential new customers allows businesses to drive greater personalisation in the online environment and create […]

Opinion

by B&T Magazine

B&T Magazine
Stockland Tells Aussies To ‘Give A Little Christmas’ Via CX Lavender
  • Advertising
  • Campaigns

Stockland Tells Aussies To ‘Give A Little Christmas’ Via CX Lavender

Stockland has unveiled its 2018 Christmas Campaign, launching across its national social and owned media channels. Titled ‘Give a Little Christmas’ the ad is by creative agency CX Lavender and celebrates the spontaneous, unplanned and unexpected moments that make Christmas special and can bring a community closer. Ben Allen, general manager marketing at Stockland, said: “At Stockland, we believe […]

Harper’s BAZAAR Devotes December Issue To Conservation
  • Media

Harper’s BAZAAR Devotes December Issue To Conservation

The December issue of Harper’s BAZAAR, on sale today, celebrates a unique collaboration between the luxury lifestyle title and Australia’s iconic Taronga Zoo. Fronted by Australian supermodel and mother of two, Gemma Ward, the December issue is devoted to raising awareness to the work Taronga Zoo, and the newly established Taronga Institute of Science and […]

The $400,000 Problem Of Storing Media Assets
  • Media
  • Opinion

The $400,000 Problem Of Storing Media Assets

In this gust post, Collaboro CEO Warwick Boulter (pictured below), says too many marketers aren’t taking care of their very expensive media assets and offers his tips to ensure you safeguard yours… A business’ digital media assets form a significant part of its overall asset portfolio. Maximising the use of these assets and protecting them against loss is […]

Opinion

by B&T Magazine

B&T Magazine