Challenger media intelligence company Streem has this week launched an aggressive direct marketing campaign to Australian PR, corporate affairs and media managers.
With thousands of colourful cupcakes being distributed Australia-wide, the campaign plays on the sweet experience of Streem’s print, online, TV, radio and social media monitoring.
Streem’s business lead, Elgar Welch, said 2018 was on track to be a big year for the company, signalling significant competition against its legacy competitors.
“We’ve brought a fresh, fast and comprehensive choice in media monitoring to market,” he said.
“Streem’s news and information is delivered within minutes of publication or broadcast, is highly accurate and backed by a local team of dedicated account managers.
“Our direct-delivered cupcakes are just the start of a sweeter experience and we’re looking forward to talking to companies across the country.”
Streem is urging customers to consider their options before signing any new deal or long-term arrangements with alternative or current providers, given the increasing competition in the market.
The company is also warning customers about the dreaded ‘automatic roll-over’ clauses present within many legacy media monitoring provider contracts.
“Don’t sign a new contract, check for automatic roll-over clauses and talk to Streem about a fast, accurate and flexible choice in media monitoring,” Welch said.