M&C Saatchi’s LIDA Launches Data Agency Magic Beans

M&C Saatchi’s LIDA Launches Data Agency Magic Beans
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LIDA, the specialist customer experience arm of M&C Saatchi Group, has launched a brand new data consultancy to be called Magic Beans.

Led by LIDA managing director Victoria Curro (left in photo) and head of data, Lucy Acheson (right), Magic Beans combines data science with marketing knowhow to bust business myths and uncover actionable insights.

Magic Beans has the enthusiasm and expertise to work with clients of all shapes and sizes; from those just beginning to dabble in data, to those with a fully-fledged dataset in need of new insights.

Acheson said: “Our industry is absolutely drowning in data, but marketers are struggling to get their hands-on insights. Magic Beans’ super power is that we are marketers and analysts combined. We mix data and creativity.

“We see the magic in raw data. We’re agile, accessible, multi-disciplined and dedicated to cracking any business problem. Most importantly, we humanise data in a way that makes sense for your business,” she said.

Already boasting an impressive client roster including CommBank, Dan Murphy’s and APM, Magic Beans is committed to helping Australian businesses be truly customer driven.

With over twenty years’ experience at the data coalface in London and Sydney, Acheson is well versed in helping clients turn data ecosystems into data assets.

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