M&C Saatchi Takes Off With Wotif Group Win

M&C Saatchi Takes Off With Wotif Group Win

M&C Saatchi has been appointed by Wotif Group  to work with Australia’s leading online travel site Wotif.com, following a competitive pitch.

Matt Porter
Posted by Matt Porter

The team has been collaborating for some months on a campaign to support the Wotif brand.

Wotif Group’s General Manager, Marketing Michael Betteridge said: “Wotif Group is a global travel company and M&C Saatchi is a recognised global thought leader and together we make a powerful creative team.”

“For some months now our teams have been jointly collaborating to explore how M&C Saatchi’s big, bold and brave ideas could further strengthen our iconic Wotif.com brand.”

M&C Saatchi CEO Jaimes Leggett said: “Wotif Group is a dynamic and innovative business. We are thrilled to have this opportunity to partner with them.”

Wotif Group is yet to reveal further details about the creative direction or planned initiatives, but will share more information about forward plans in coming weeks.

The Wotif win comes in the midst of a new business spree from M&C Saatchi that includes appointment to IAG insurances brands NRMA, SGIOI and SGIC, Lexus  and Cricket Australia.