M&C Saatchi Sport & Entertainment has appointed Peter Pippen as senior strategist for the specialist sponsorship and experiential agency.
The past five years have seen Pippen working with Havas Worldwide as lead strategist for the Australian Navy, as well as Jack Daniel’s, Durex, Dettol, Mortein, Mercedes Benz, and Peugeot. Bringing his diverse background including; qualitative and quantitative research, brand positioning, integrated campaign strategy and communications planning across multiple categories, Pippen will be an excellent addition to the S&E team.
Jamie Gilbert-Smith, managing director of S&E said: “S&E is always seeking to evolve and adapt, accommodating for the ever-changing nature of our industry. Sponsorships and brand engagement is increasingly important to the marketing mix.
“Peter is a smart guy with an interesting and broad skill set which will help ensure we continue to advance our position as one of the most creative sponsorship and experiential agencies in the market. Peter joins us at a key time in our business as our strategic requirements across existing and new client business increases. We’re also working on market leading tools and IP which will further equip us to create even more impactful creative campaigns moving forward.”
Pippen said: “I’m thrilled to be starting this next chapter with some of the industry’s best to produce amazing work. S&E work with some of the best brands in the country and working in the sponsorship space is the perfect opportunity to create culturally impactful, relevant work. Audiences are living their passion, it’s an opportunity for brands to be a real champion of what they care about”
Pippen’s past lives have seen him working in roles just as varied. Working at Regional Development Australia with a desire to support and give back to Broken Hill, his hometown, he launched an international artist residency program and opened an Art Gallery with the aim to promote emerging local Indigenous and Non-Indigenous artists. He’s also spent time living and working in Tokyo as a dialogue coach for Japanese actors in films such as The Last Samurai, Batman Begins, and Memoirs of a Geisha.