M&C Saatchi Sport & Entertainment Snares Havas’ Peter Pippen As Senior Strategist

M&C Saatchi Sport & Entertainment Snares Havas’ Peter Pippen As Senior Strategist
SHARE
THIS



M&C Saatchi Sport & Entertainment has appointed Peter Pippen as senior strategist for the specialist sponsorship and experiential agency.

The past five years have seen Pippen working with Havas Worldwide as lead strategist for the Australian Navy, as well as Jack Daniel’s, Durex, Dettol, Mortein, Mercedes Benz, and Peugeot. Bringing his diverse background including; qualitative and quantitative research, brand positioning, integrated campaign strategy and communications planning across multiple categories, Pippen will be an excellent addition to the S&E team.

Jamie Gilbert-Smith, managing director of S&E said: “S&E is always seeking to evolve and adapt, accommodating for the ever-changing nature of our industry. Sponsorships and brand engagement is increasingly important to the marketing mix.

“Peter is a smart guy with an interesting and broad skill set which will help ensure we continue to advance our position as one of the most creative sponsorship and experiential agencies in the market. Peter joins us at a key time in our business as our strategic requirements across existing and new client business increases. We’re also working on market leading tools and IP which will further equip us to create even more impactful creative campaigns moving forward.”

Pippen said: “I’m thrilled to be starting this next chapter with some of the industry’s best to produce amazing work. S&E work with some of the best brands in the country and working in the sponsorship space is the perfect opportunity to create culturally impactful, relevant work. Audiences are living their passion, it’s an opportunity for brands to be a real champion of what they care about”

Pippen’s past lives have seen him working in roles just as varied.  Working at Regional Development Australia with a desire to support and give back to Broken Hill, his hometown, he launched an international artist residency program and opened an Art Gallery with the aim to promote emerging local Indigenous and Non-Indigenous artists. He’s also spent time living and working in Tokyo as a dialogue coach for Japanese actors in films such as The Last Samurai, Batman Begins, and Memoirs of a Geisha.

Latest News

The Best Time Of The Day To Check Your Emails
  • Opinion

The Best Time Of The Day To Check Your Emails

Bombarded by too many emails? Are the the little buggers taking up more of your time than they effectively should? Well, let Inventium founder and B&T regular Dr Amantha Imber (pictured below) pass on her sage words on tackling your electronic mail avalanche… I have a confession to make. I love checking email. I love how productive I feel smashing through […]

Opinion

by B&T Magazine

B&T Magazine
Culture As A Competitive Advantage
  • Opinion

Culture As A Competitive Advantage

Emma Bannister (pictured below) is founder and CEO of Presentation Studio, APAC’s largest presentation communication agency and author of the book Visual Thinking: How to transform the way you think, communicate and influence with presentations. In her latest B&T post, Bannister says a good office culture brings a myriad of advantages you probably have not even […]

Opinion

by B&T Magazine

B&T Magazine
M&C Saatchi’s This. Film Studio Announces Nat Geo Doco Series On Rhino Conservation 
  • Campaigns

M&C Saatchi’s This. Film Studio Announces Nat Geo Doco Series On Rhino Conservation 

M&C Saatchi Group’s film and television production studio THIS. has revealed its first major project, a two-part documentary series in partnership with National Geographic, Cisco Systems, Canon Australia and Land Rover South Africa. The documentary series, hosted by cricket legend Kevin Pietersen and outback wrangler Matt Wright with conservationist and Canon Australia Photographer, Julia Wheeler, […]

Ovarian Cancer Australia Appoints 10 Feet Tall As Its Integrated Agency Partner
  • Media

Ovarian Cancer Australia Appoints 10 Feet Tall As Its Integrated Agency Partner

Following a competitive pitch process, 10 feet tall is standing proud as the newly appointed agency for Ovarian Cancer Australia (OCA). The agency’s response to a complex brief included a strong multifaceted brand platform that spans all media and includes mainstream media working in conjunction with fundraisers and activations for the charity throughout the calendar […]

Edge Adds BASF Seeds To Client Stable
  • Advertising
  • Media

Edge Adds BASF Seeds To Client Stable

Independent agency Edge has announced its Melbourne office has been appointed to deliver integrated services for agricultural brand BASF Seeds, following a competitive pitch. Edge’s remit spans strategy, creative, advertising, digital and media for BASF Seeds, its InVigor products and its MySeed platform. Dan King, managing director of Edge Melbourne, said the agency was delighted […]

Cropped shot of two men working together with laptop and notepad in a minimalistic workplace enviroment with desklamp and plant
  • Media

Applications Open For 2018 Copy School

Applications have opened for the 2018 Copy School in Sydney, sponsored by NewsMediaWorks, with another world-class line-up of guest creative tutors. Copy School is designed to encourage the best quality copywriting across all channels and engages some of Australia’s leading advertising creative directors and copywriters, as well as news media executives, to pass on their […]