M&C Saatchi has appointed former Rapp London creative director, Rich Donovan, to creative director of LIDA, the customer engagement specialist agency within the M&C Saatchi Group.
Bringing over 21 years of industry experience to LIDA, Donovan will be working closely with managing director and customer engagement powerhouse, Victoria Curro.
Of Donovan’s appointment, Curro said, “We’re thrilled to have Rich join the LIDA team to help drive our penetration in the Australian market.
“He’s the best in the business when it comes to customer engagement, he truly understands how brands need to behave in an omnichannel world to win-over and keep customers.”
Donovan added, “I’m really excited to be joining the LIDA team. They have the range of skills an agency now needs to help brands connect with their customers in a meaningful and long lasting way. I look forward to be part of that success story.
Most recently, Donovan ran the CRM and acquisition programmes for Virgin Media and PayPal, picking up a gold DMA award and a Mashies finalist. Previously, he has created award winning CRM programmes for Rolls-Royce, Vodaphone, and HSBC.