M&C Saatchi attacks competition with shark detection

M&C Saatchi attacks competition with shark detection
SHARE
THIS



M&C Saatchi Australia’s Project Clever Buoy has won the IAB Australia’s Creative Showcase with Soap Creative’s breast cancer awareness campaign I Touch Myself project coming in second.

“These campaigns are great examples of how utility and content can cut through the marketing clutter to deliver strong brand messages in a way that creates great value for customers and impact for brands,” Mike Zeederberg, managing director of Zuni and Creative Showcase’s chair of judges, said.

M&C Saatchi’s Project Clever Buoy was developed in response to Optus’ brief to ‘demonstrate the power of its network’.

M&C thought shark detection technology was the way to go. Check out the whole shark-be-gone campaign here.

The ‘I Touch Myself’ project received wide acclaim with the change up to Chrissy Amphlett’s iconic song. Check out the campaign here.

Neil Mallet, executive creative director of independent creative agency Marmalade, gave his praise for the campaign.

“Having witnessed first-hand the complex, distressing and often brutal nature of breast cancer, I can only say I praise anyone who gave their time to the realisation of this project,” Mallet told B&T. Check out what others had to say here.

Creative Showcase Winners
Winner: Project Clever Buoy
Creative Agency: M&C Saatchi
Brand Name: Optus
Campaign Overview: www.cleverbuoy.com.au

Second Place: I Touch Myself Project
Creative Agency: Soap Creative
Brand Name: Cancer Council NSW
Campaign Overview: http://itouchmyself.org

Latest News

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban
  • Advertising
  • Campaigns

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban

Australia’s leading health and wellbeing brand IsoWhey has launched its latest national campaign, ‘#YouGotThis’. Created by Urban, the campaign highlights the real-life struggles Australians face on their weight management journey. A journey made easier through perseverance, and a little help from IsoWhey. The #YouGotThis campaign is IsoWhey’s biggest marketing investment to date, with executions running […]

Taking A stand? Just Do It…Maybe
  • Marketing
  • Opinion

Taking A stand? Just Do It…Maybe

In this guest post, creative and strategy director at WE Buchan, David Coupland (pictured below), takes a look at the fallout from Nike’s Colin Kaepernick campaign and says what it also does is show the importance brands now play in our lives… Nike’s decision to feature Colin Kaepernick as the face of their 30th anniversary “Just Do It” campaign […]

Opinion

by B&T Magazine

B&T Magazine
How To Optimise Branded Keywords
  • Marketing
  • Opinion

How To Optimise Branded Keywords

In this guest post, CEO of Delacon, Michael Center (pictured below) talks the value of branded keywords for marketers and offer his tips on getting the best from yours… Branded keywords are an essential part of the digital marketing strategy for many large businesses. Trading on the recognition and equity of a brand’s name, some of the country’s […]

Opinion

by B&T Magazine

B&T Magazine
OLYMPUS DIGITAL CAMERA
  • Marketing
  • Opinion

Expertise First, Influence Second: When Influence Is A By-Product Of Expertise

In this guest post, Taryn Williams, CEO and founder of influencer and creative talent marketplace theright.fit, explains why influence should be a by-product of success, not the foundation for it… Like any form of advertising and promotion, influencer marketing is not without its controversies. Earlier this year Australia’s Federal Minister for Health, Greg Hunt, ordered […]

Opinion

by B&T Magazine

B&T Magazine
Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience
  • Campaigns
  • Marketing
  • Technology

Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience

Ford Australia has unveiled a new innovation that showcases the iconic Ford Mustang through a collaboration Facebook and Instagram. The interactive campaign invites Facebook and Instagram communities to take part in a live poll to identify Australia’s ultimate Mustang design. Targeting performance car fans, along with design lovers and image-conscious consumers, Ford and its partner […]