Maxibon To Sponsor Pro Gamers Under New Deal With Aussie eSports Team

Maxibon To Sponsor Pro Gamers Under New Deal With Aussie eSports Team
SHARE
THIS



Cult ice-cream brand Maxibon has become the first FMCG brand (or so it claims) to enter the competitive video gaming sector, announcing a new sponsorship with Aussie eSports team organisation Avant Garde.

The partnership will see Avant Garde’s pro gamers wearing jerseys adorned with the Maxibon logo for the 2017 eSports season, with the brand to receive worldwide exposure through competitions held across the globe.

Peters’ head of marketing, Alicia Munday, said the company was excited to be part of the growing eSports scene in Australia through Maxibon.

“Maxibon is already a huge part of the gamers snacking repertoire, so it was a great fit for the brand,” she said.

“Avant Garde is an exciting partner for us, and we’re proud that Maxibon will be fuelling them to greatness in the biggest local leagues and on the world stage.”

The partnership was organised by Peters’ media agency, Zenith, and Double Jump Communications, a gaming and technology specialist agency.

Paul Houlihan, business director at Double Jump Communications, said interest from consumer brands in eSports has exploded in the last 12 months.

“eSports provides a meaningful avenue to reach a passionate audience and a blue ocean for FMCG brands,” he said.

“It’s the equivalent of getting in on the ground floor with the birth of World Series Cricket.”

Latest News

Sydney Uni & JWT China Connect Human And Machine Learning With Creativity
  • Media
  • Technology

Sydney Uni & JWT China Connect Human And Machine Learning With Creativity

How will the future of work look for creative agencies?  How can technology be applied to the creative process – can it be automated? These are the key questions to be grappled with by University of Sydney academic experts and students in a new partnership with international advertising agency J. Walter Thompson China, in Shanghai. […]

Suncorp Appoints OMD As Master Media Agency
  • Media

Suncorp Appoints OMD As Master Media Agency

OMD Australia has been appointed Suncorp’s Master Media Agency to manage the media planning and buying for the group’s network of brands including Suncorp, AAMI, GIO and Apia. The appointment supports Suncorp’s move to a network of brands model with Suncorp as the national Masterbrand. Suncorp executive general manager of brand and marketing Mim Haysom said it […]

ABC Unveils Its Lineup For 2019
  • Media

ABC Unveils Its Lineup For 2019

The ABC has put recent management turmoil behind it to unveil its 2019 schedule. Highlights include the return of fan favourites Shaun Micallef’s Mad as Hell, Julia Zemiro’s Home Delivery and Anh’s Brush with Fame. David Anderson, ABC acting managing director, said: “The ABC tells the story of Australia and in 2019 we have many great […]

Seven Ways To Apply Speech Analytics In Marketing
  • Opinion

Seven Ways To Apply Speech Analytics In Marketing

In this guest post, CEO of Delacon, Michael Center (pictured below), says speech analytics has a myriad of useful applications for any business and here he outlines seven applications to improve your marketing… Speech analytics data collected from calls made by potential new customers allows businesses to drive greater personalisation in the online environment and create […]

Opinion

by B&T Magazine

B&T Magazine
Stockland Unveils “Give A Little Christmas” Via CX Lavender
  • Campaigns

Stockland Unveils “Give A Little Christmas” Via CX Lavender

Stockland has unveiled its 2018 Christmas Campaign, launching across its national social and owned media channels. Titled ‘Give a Little Christmas’ the ad is by creative agency CX Lavender and celebrates the spontaneous, unplanned and unexpected moments that make Christmas special and can bring a community closer. Ben Allen, general manager marketing at Stockland, said: “At Stockland, we believe […]

Harper’s BAZAAR Devotes December Issue To Conservation
  • Media

Harper’s BAZAAR Devotes December Issue To Conservation

The December issue of Harper’s BAZAAR, on sale today, celebrates a unique collaboration between the luxury lifestyle title and Australia’s iconic Taronga Zoo. Fronted by Australian supermodel and mother of two, Gemma Ward, the December issue is devoted to raising awareness to the work Taronga Zoo, and the newly established Taronga Institute of Science and […]

The $400,000 Problem Of Storing Media Assets
  • Opinion

The $400,000 Problem Of Storing Media Assets

In this gust post, Collaboro CEO Warwick Boulter (pictured below), says too many marketers aren’t taking care of their very expensive media assets and offers his tips to ensure you safeguard yours… A business’ digital media assets form a significant part of its overall asset portfolio. Maximising the use of these assets and protecting them against loss is […]

Opinion

by B&T Magazine

B&T Magazine