Mates In Budgy Smugglers Kick Mental Illness To The Shore

Mates In Budgy Smugglers Kick Mental Illness To The Shore
SHARE
THIS



A new campaign has kicked off down under that puts mental wellness under the microscope.

Northern Beaches boys James Brodie and Andrew Smythe are raising awareness of mental illness and the importance of mateship as a way to overcome challenges, and in an unexpected twist, it involves competing in a gruelling 200km race.

While a 24 hour Wildside Adventure Race and battling mental illness don’t exactly go hand in hand, Brodie, a former pro athlete and JTrain Athletic Performance owner, says its actually more related than you’d think.

“Training for an adventure race with your mate is just the kind of thing to help get your focus off the difficult times and on to the physical challenges you can overcome,” he said.

The campaign also puts One Wave, an organisation that takes mental illness out of the mind and into the surf as a collective effort to improve mental wellness, into the spotlight.

“The hardest part of a mental health condition is admitting there is something wrong and actively trying to overcome it,” Smythe said.

“One Wave have been able to create a community of like minded legends all fighting their own battles but have built it around the power of surfing.”

Campaign manager Tatianna Alpert said it goes to show that a small business can have a big impact.

“What JTrain and Tradiefit have started, with nothing more than a little effort, is a fabulous new collaboration between a brand that flourishes off humour and joy for life to support those that have a hard time experiencing that very aspect we take for granted,” she said.

And iconic Aussie swimwear brand Budgy Smuggler has jumped on the bandwagon to support the initiative, collaboratively designing a range of fluoro Smugglers, with proceeds going to support the One Wave projects.

“One Wave is a perfect fit for us and not just because they’re local to us,” Budgy Smuggler GM Brend Hartmann said.

“They encourage fun in the sun with your mates and being as bright as possible – that’s what we’re all about, so naturally we wanted to get involved in any way we could to help.”

The Wildside Adventure Race was challenging and a number of teams didn’t make the full 200km, but mental illness still remains the biggest challenge, with over 45% of Australians experiencing a form of mental illness in their lifetime according to Beyond Blue.

Please login with linkedin to comment

Latest News

Sydney Start-up Muzaara Partners With Commission Factory To Turbocharge Digital Ad Spends
  • Advertising
  • Marketing

Sydney Start-up Muzaara Partners With Commission Factory To Turbocharge Digital Ad Spends

Sydney-based adtech start-up Muzaara has announced a new strategic partnership with performance marketing platform Commission Factory. Together, Muzaara and Commision Factory are providing SMEs with a secret weapon to skyrocket their online brand visibility and effectively manage and maximise their online advertising campaigns. This partnership will allow both online marketing companies and their impressive roster […]

Kellogg’s Creates AR Halloween Trick Or Treat Experience Via Shazam & Orchard
  • Campaigns
  • Marketing
  • Technology

Kellogg’s Creates AR Halloween Trick Or Treat Experience Via Shazam & Orchard

Breakfast cereal manufacturer Kellogg’s has joined forces with Shazam and digital agency Orchard to deliver a first-of-its-kind augmented reality (AR) Halloween Trick or Treat experience for families. The campaign, which leverages Shazam’s visual recognition platform and recently-launched AR platform, sees Kellogg’s pilot the replacement of physical gifts in cereal packs with a digital experience that […]

Kraft Heinz Appoints Cummins&Partners As New Creative Agency
  • Advertising

Kraft Heinz Appoints Cummins&Partners As New Creative Agency

Kraft Heinz today confirmed the appointment of Cummins&Partners as its new Creative agency after an extensive pitch process. They will be responsible for brand strategy and integrated creative across the expanding Kraft Heinz portfolio including Kraft, Heinz and Golden Circle. A Kraft Heinz spokesperson said: “After an exhaustive search involving a competitive pitch, we have made […]

Patrick Delany (CEO, Fox Sports), Hugh Marks (CEO, Nine Entertainment Co), Miranda Devine (Columnist, News Corp), Michael Miller (Executive Chairman, News Corp Australasia), Grant Blackley (CEO & Managing Director, Southern Cross Austereo) at Radio Alive 2017
  • Media

Media Bosses Weigh In On Ten-CBS Deal

Do you enjoy articles featuring industry big-wigs? Well, it doesn't come much bigger and wiggier than this, we say.

by B&T Magazine

B&T Magazine
Kantar TNS’ Ali Dexter Joins T Garage As Director Of Insights & Strategy
  • Marketing

Kantar TNS’ Ali Dexter Joins T Garage As Director Of Insights & Strategy

Melbourne-based market research consulting agency T Garage has announced the appointment of Ali Dexter as its director of insights and strategy. Dexter joins T Garage from Kantar TNS, where she was the director of its Qualitative division. Prior to that, Dexter held a number of senior roles at Kantar TNS in the US and Vietnam.  “After […]

XXXX on Tuesday, March 21, 2017, in Las Vegas. (Jeff Bottari/AP Images for Adobe)
  • Advertising

Adobe Releases Advertising Cloud App

Not one, but two Adobe announcements. The tech elves have been busy this week, not that we're inferring Adobe is Santa.

Facebook Updates Its VR Offering
  • Technology

Facebook Updates Its VR Offering

Do you loathe Facebook for nicking all the ad cash? Well, why not scream "A pox upon you Zuckerberg" while reading this.

InterContinental Perth City Centre Chooses Bonfire To Build Digital Strategy
  • Marketing

InterContinental Perth City Centre Chooses Bonfire To Build Digital Strategy

Luxury hotel InterContinental Perth City Centre is officially set to open this Sunday, and has already taken strides towards developing a comprehensive online search strategy with digital agency Bonfire. The investment reinforces the desire of the hotel to promote its luxury business facilities, which include corporate and bespoke event spaces designed for local, national and […]

Datalabs Announces New Hire And Promotion
  • Marketing

Datalabs Announces New Hire And Promotion

Aussie data visualisation and content marketing analytics agency Datalabs has announced the appointment of Marc de Chellis to run its business development, as well as the promotion of Cass Lilley to accounts and project manager. De Chellis (pictured above, second from the left) joins Datalabs from Launchpad App Development, where he held the role of […]

OLYMPUS DIGITAL CAMERA
  • Advertising

Inskin Grows Sydney Team With New Designer

Digital advertising provider Inskin, continues to expand its Sydney team, hiring Marc Gundesen as a junior digital designer. Gundesen (pictured above) brings a breadth of skills in web design, animation and account management, and will report to Inskin’s lead designer, Jay McCalla. He joins Inskin from Budgy Smuggler, where he worked as a graphic designer, […]