Woolworths have appointed Match Media as its secondary agency, responsible for Masters Home Improvement’s media requirements.
Match will provide strategy, planning and media buying services for Masters.
John Preston, founder & CEO of Match Media said: “This is a wonderful opportunity for Match and we look forward to working with the Masters team.”
Luke Dunkerley, acting head of marketing for Masters said: “Masters is a business with a huge appetite for growth in an exciting marketplace.
“We believe Match shares our competitive spirit and will make an excellent partner as we offer more and more Australian home improvers a fresh new alternative.”
Match will work with Carat Australia, which was appointed Woolworths’ lead media agency in August of this year following an extensive tender process.