Martin Luther King Jr’s ‘I Have a Dream’ Meets NBA Firsts in Uplifting Ad

Martin Luther King Jr’s ‘I Have a Dream’ Meets NBA Firsts in Uplifting Ad

As a tribute to Martin Luther King Day and Black History Month, NBA’s advertising agency Translation has created a moving commercial for the 2014-2015 season that celebrates how far the league has come in the past 60 years.

This story was originally published by AdAge

The creation of the ad marks only the third time that the Estate of Martin Luther King, Jr. has granted outside entity rights to the famous speech.

The “Breaking Barriers” video features audio of Rev. Martin Luther King Jr.’s “I Have A Dream” speech paired with black and white clips of monumental “firsts” throughout the NBA’s history.

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*Lead image: Screen shot from YouTube.